• 산경연구논집
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• 제10권3호
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• pp.25-33
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• 2019

Purpose - With the economic development in China, the lifestyle of Chinese customers has changed dramatically. Chinese customers are more likely to have coffee in a shop with the ability to make them happy than those with high quality coffee in a nice physical environment. Happiness becomes a critical driver of customers' intention to purchase a cup of coffee in a specific coffee shop again and again. As a result, happiness becomes an important factor for managers to make strategies for attracting customers. Although managers and scholars pay more attention to emphasize the importance of happiness in customers' consumption, little research has been conducted to investigate the relationship between happiness and coffee shop's continuous usage intention in the Chinese coffee industry. Research design, data, and methodology - A research model is made to explain the impact of happiness on customer's behavior. To understand the influence of happiness better, we consider two dimensions of happiness which are subjective well-being and psychological well-being. In order to confirm the relationships of the variables in the research model, the online survey is constructed in China. Customers who have experienced the services in a coffee shop are asked to do the questionnaire. With 453 reliable questionnaires, structural equation modeling is used to analyze the causal relationships of the coffee quality, physical environment, subjective well-being, psychological well-being, and continuous usage intention. Results - Results indicate that coffee quality and physical environment are not the direct factors that influence customers' continuous usage intention. However, good coffee quality and physical environment are the significant predictors of Chinese customers' happiness associated with subjective well-being and psychological well-being, which in turn affects customers' continuous usage intention. Conclusions - In this study, it is proposed that coffee quality and physical environment may be the key factors influencing customers' happiness. Happiness, including subjective well-being and psychological well-being matters in decision making process. More importantly, happiness increases the continuous usage intention when the coffee shop can serve customers with higher quality coffee at a good atmospheric place. Managers should consider happiness as an important factor in making marketing strategies to compete in this industry.

• 한국시뮬레이션학회논문지
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• 제11권1호
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• pp.59-70
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• 2002

This article presents the results of research to develop a descriptive model of firm-level productivity that will allow a myriad of factor interactions to be directly accounted for. The model is a linked set of equations that attempt to capture how changes in one-factor influences the level of another factor. and ultimately bottom-line performance. The model is coded in SIMAN. It is used to determine the best use of an infusion of funds should they go for additional automation, or training etc. An application of the model to U.S. industry is presented based on parameter values obtained through a national survey.

• ETRI Journal
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• 제36권6호
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• pp.1051-1061
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• 2014

Technological advances made with the development of digital technology and the Internet have led to the emergence and evolution of digital convergence - the integration of media and communications. This, in turn, has led to the creation of the representative broadcast and communication convergence business model (IPTV service). This study examines the consumption patterns and behaviors of IPTV service customers and explores the process of their continuous use of the IPTV service, thereby endeavoring to contribute to the diffusion of digital convergence services. To survey customers' continuous use of the IPTV service, this study first designs a research framework based on an examination of the existing literature on satisfaction, loyalty, and so on. In addition, research is conducted on the switching barrier of the method of consolidating customers' adherence to a given IPTV service by increasing the burden on them, thereby developing a final research model with which to attempt yet another heterogeneous approach. This enables not only an analysis of the causal relationship with antecedent variables but also a measurement of the explanatory contribution of the antecedent variables' sub-variables.

• 한국응용과학기술학회지
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• 제38권3호
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• pp.860-869
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• 2021

본 연구는 모바일 홈트레이닝과 운동몰입, 지속의도에 대한 기술수용 이론을 적용한 인과관계모형에 대한 구조분석 방법(SEM)을 적용하여 소비자을 예측하기 위한 기초자료를 제공하고자 하였다. 현재 코로나-19 팬데믹 사태로 인한 전략적 도구를 파악하기 위해 2021년 2월 1일부터 5월 21일까지 표본계획에 의해 모바일 프로그램인 "서베이 몽키"를 사용하여 유효표본 총 287명의 소비자를 최종 분석에 사용하여 다음과 같은 결과를 도출하였다. 첫째, 수용모델이 운동몰입에 유의미한 영향(+)을 미치는 것으로 나타났으며, 둘째, 수용모델이 운동지속의도에 유의미한 영향(+)을 미치는 것으로 나타났다. 셋째, 운동몰입이 운동지속의도에 유의미한 영향(+)을 미치는 것으로 나타났다.

• 디지털산업정보학회논문지
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• 제18권1호
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• pp.93-113
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• 2022

Among Korea's content industries, the game industry is growing in size to the extent that it can be said to be a representative export-benefiting industry. Accordingly, many users are immersed in the game, and furthermore, they are addicted. This study aims to derive factors for social game users to continue to use by identifying the factors of domestic social network game users' attachment to social network games and empirically studying the causal relationship between these factors and the intention to continue to use them through immersion and addiction. To this end, a research model was presented that applies the main variables of the attachment theory of social network game users to games. The research model of this study surveyed general college students at S University in Seoul who tended to use social network games. As a result of the study, first, it was found that perceived stability had a significant effect on immersion and addiction. Second, it was found that perceived avoidance had a significant effect on immersion and did not have a significant effect on addiction. Third, perceived anxiety was found to have a significant effect on immersion, and it was found that it did not significantly affect addiction. Fourth, it was found that immersion did not significantly affect addiction, and it was found that it had a significant effect on continuous use intention. Fifth, addiction was found to have a significant effect on the intention to continue use. Through this, social network game users' attachment to games can provide useful implications for social network game companies to become attached to existing consumers, spreading social network game users, and improving the possibility of continuous use.

• 품질경영학회지
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• 제46권3호
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• pp.523-538
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• 2018

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

• 한국전자거래학회지
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• 제20권1호
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• pp.117-135
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• 2015

모바일 쿠폰과 멤버십 카드를 통합적으로 관리하는 모바일 지갑은 사용 편리성과 경제적 혜택으로 인해 빠르게 성장하고 있는 모바일 서비스 중의 하나이다. 그러나 빠른 성장에도 불구하고 모바일 지갑을 지속적으로 사용하지 않는 단기 사용자의 증가는 모바일 지갑 서비스 제공자들이 수익창출을 위해 해결해야 할 주요한 문제점이 되고 있다. 본 연구에서는 모바일 지갑 사용자의 서비스 사용기간을 늘리기 위한 주요 고려사항을 도출하기 위해, 모바일 지갑 사용자의 지속적인 사용의도에 영향을 주는 요인을 이익(Benefit)과 비용(Sacrifice)측면으로 나누어 종합적으로 분석 가능한 VAM(Value-based Adoption Model)을 적용하여 검증하였다. 연구결과, 이익 측면에서는 유용성, 가치표현, 인지된 보안과 즐거움이 지각된 가치에 유의한 영향을 미치는 것으로 나타났으며, 비용 측면에서는 기술의 복잡성이 지각된 가치에 유의한 영향을 미치는 것으로 확인되었다. 또한, 지각된 가치는 지속사용의도와 유의한 관계를 갖는 것으로 검증되었다. 본 연구결과를 활용해 모바일 지갑 서비스 제공자가 단기 사용자를 위한 서비스의 개선 및 마케팅 시에 기능 측면뿐만 아니라 감성적 측면의 요인들까지 고려할 수 있을 것으로 기대한다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.493-517
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• 2008

The purpose of this research is to identify effect of communication strategy as effectively communication method which is decreasing Internet Web site users' perceived information privacy concerns as important factor affecting to positive behavior or behavioral intentions on long-term relational outcome perspectives. This study suggests alternatives concepts and causal relationship about information privacy issues. First, it addressed collaborative communication strategy (CCS) model of effective communication method for Web site's IPP to users. Second, it provided comparing and integrating streams of information privacy research on long-term relational outcomes perspective. Third, it assessed effectiveness of Web site's IPP on organization legitimacy ensured continuous survival of organization. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 684 responses from the users of 21 Internet Website among entirely finance, recruit, portal /e-store Web site. It was learned that CCS(as a communication method) and relationship quality(representing long-term relational outcomes)was positively associated with decreasing user's IPC more than privacy risk. Also, legitimacy to information privacy practice positively associated with willingness to information providing more than negative effect of IPC. Lastly, their association strength was partially moderated by the type of real information sensitivity.

• 한국융합학회논문지
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• 제8권9호
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• pp.161-174
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• 2017

본 연구는 성인의 구강건강실천 결정요인에 관한 인과관계를 융합적으로 분석하여 성인의 구강건강증진을 위한 기초자료로 활용되고자 함이다. 연구방법은 부산 경남지역에 거주하는 성인을 대상으로 설문 조사한 자료 204부를 Smart PLS v2.0 M2 소프트웨어를 통해 연구모형을 검증하였다. 그 결과 구강건강신념 요인 중 구강병의 심각성 및 감수성과 구강관리행위의 유익성이 구강 건강 관련 자기효능감에 영향을 미치는 것으로 나타났고, 일상적 구강건강관리행위 자기효능감은 구강건강실천 전반에 유의한 영향을 미치는 것으로 나타났다. 구강건강신념 요인 중 구강병의 심각성 및 감수성과 구강병 예방행위의 유익성은 칫솔질 관련 자기효능감을 경유하여 칫솔질 습관과 구강검진 및 교육에 영향을 미치는 것으로 나타났다. 따라서 성인의 계속 구강 건강관리 프로그램 개발을 통한 구강건강신념에 대한 인식 개선과 함께 다양한 교육 매체를 개발하는 등의 전략적 노력이 이루어진다면 구강건강관련 자기효능감이 높아져 지속가능한 구강건강실천이 이루어질 것으로 기대된다.

• 한국전자거래학회지
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• 제7권1호
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• pp.87-106
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• 2002

The behavioral and dynamic implications of an ERP implementation/installation are, to say the least, not well understood. Getting the switches set to enable the ERP software to go live is becoming straightforward. The really difficult part is understanding all of the dynamic interactions that accrue as a consequence. Dynamic causal and connectionist models are employed to facilitate an understanding of the dynamics and to enable control of the information-enhanced processes to take place. The connectionist model ran be analyzing (behind the scenes) the information accesses and transfers and coming If some conclusions about strong linkages that are getting established and what the behavioral implications of those new linkages and information accesses we. Ultimately, the connectionist model will come to an understanding of the dynamic, behavioral implications of the larger ERP implementation/installation per se. The underlying connectionist model will determine information transfers and workflow. Once a map of these two infrastructures is determined by the model, it becomes a relatively easy job for an analyst to suggest improvements in both. Connectionist models start with analog object structures and then use learning to produce mechanisms for managerial problem diagnoses. These mechanisms are neural models with multiple-layer structures that support continuous input/output. Based on earlier work performed and published by the author[10][11], a Connectionist ReasOning and LEarning System(CROLES) is developed that mimics the real-world reasoning infrastructure. Coupled with an explanation subsystem, this system can provide explanations as to why a particular reasoning structure behaved the way it did. Such a system operates in the backgmund, observing what is happening as every information access, every information response coming from each and every intelligent node (whether natural or artificial) operating within the ERP infrastructure is recorded and encoded. The CROLES is also able to transfer all workflows and map these onto the decision-making nodes of the organization.