• 산경연구논집
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• 제15권3호
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• pp.1-9
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• 2024

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.

• 대한한의학원전학회지
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• 제26권4호
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• pp.43-70
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• 2013

Objective : analysis of words related with medical concept and context of paragraphs in Suwen of Huang Di Nei Jing based on concreteness and ideality. Method : First, I extract words having medical concept out of the whole sentence of Huang Di Nei Jing. and classifies them according to the type of medical concept. Second, I classify all sentence of it on the basis of analysing of the words. Result : 1. There are not an interrelationship between the abstract and concrete words from the perspective of cause and effect. Abstract words group are divided into two different parts according to the fundamental character. There are the concept being formed from pure idea and the concept being formed from material idea. The main words composed most important part of the oriental medicine have a combination mode with these two word groups. 2. We have several data about concreteness and ideality of Huang Di Nei Jing. Subjects and contents in provisions are concrete relatively. But the logical basis of sentences is remarkably ideational. Many kinds of abstract words are used dominantly to compose logics of these basis. It confirms that concrete words can not be used to make theories and concepts in Suwen. Conclusion : I analyzed words related with medical concept and context of paragraphs in Suwen of Huang Di Nei Jing based on concreteness and ideality and I found that the concept and logical system of Huang Di Nei Jing in the objective point of view.

• 한국통신학회논문지
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• 제41권7호
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• pp.789-798
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• 2016

본 논문에서는 home 소형셀 대비 넓은 커버리지를 갖고 많은 사용자를 서비스 하는 enterprise/urban 소형셀 환경에서 적용할 수 있는 사용자 컨텍스트 기반 캐시 알고리즘을 제안한다. 소형셀 캐시 기법은 소형셀 사용자의 웹 트래픽을 소형셀 내부에 위치한 저장 공간에 저장하는 방법으로 코어망 트래픽을 감소시키는 효과가 있다. 본 논문에서는 기존의 알고리즘과 달리 Mobile Edge Computing(MEC)의 개념을 적용하여 소형셀 내부가 아닌 edge server에 사용자 트래픽을 캐시하며 사용자 특성을 반영하기 위해 사용자를 그룹화한다. 또한, 그룹별 저장 공간의 크기를 달리하고, 캐시 업데이트 주기를 캐시 적중률에 따라 변경하여 코어망으로부터 제공받는 트래픽을 감소하고자 하였다. 성능 분석 결과 기존 알고리즘 대비 캐시 적중률 측면에서 약 11%, cache efficiency 측면에서 약 5.5%의 성능 향상을 확인할 수 있었다.

• 융합정보논문지
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• 제8권3호
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• pp.1-8
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• 2018

본 연구는 노인복지사업 조직에서 조직맥락, 이용자 반응, 직무소진과의 구조관계에서 상호작용효과를 연구하는 것이다. 또한 인구사회학적 특성(개인특성, 조직특성)의 조절효과에 대하여 실증분석을 하는 것이다. 노인복지사업 조직에서의 사회복지사 796명을 대상으로 분석하였다. 그 결과 다음과 같은 결과를 얻었다. 첫째, 직무소진에 미치는 인구사회학적특성(개인특성, 조직특성), 조직맥락, 이용자 반응들의 영향력 및 상호작용 효과를 검증 한 결과 유의한 차이가 있는 것으로 확인 되었다. 둘째, 조절효과에 유의한 조절변수로는 연령, 고용형태, 자격증으로 나타났다. 노인복지사업 종사자들의 직무소진에 자발적인 조직행동과 이용자반응이 영향을 미치는 것으로 확인되어 이를 기초로 해서 종사자와 이용자의 구체적인 조직행동요인에 대한 연구가 이루어져야 할 것이다.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.478-489
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• 2021

현재 모바일 게임 산업은 상승세를 보이고 있으며 주요 산업 중 하나이다. 최근 모바일 게임 중 광고는 기존 광고와 달리 브랜디드 광고를 지향한다. 본 연구에서는 모바일 게임 환경 하에 브랜디드 광고 속성의 효과에 대한 분석을 진행하였다. 맥락일치성, 지각된 광고침입성, 오락성이 광고태도, 브랜드태도, 구매의도에 미치는 영향을 중국 모바일 게임 10~20대 이용자를 대상으로 검증하였다. PLS-SEM 기법으로 분석한 결과, 맥락일치성, 오락성이 광고태도에 유의미한 영향을 미치고 브랜드태도에는 유의미한 영향을 미치지 않았다. 지각된 광고침입성은 광고태도와 브랜드태도에 모두 유의미한 영향을 미치지 않았다. 광고태도는 브랜드태도를 거쳐 구매의도에 유의미한 영향을 미쳤다. 마지막으로 연구 결과를 바탕으로 모바일 게임 브랜디드 광고의 효과를 논의하고 효과적인 브랜디드 광고 전략 방안을 제시하였다.

• 마케팅과학연구
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• 제19권4호
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• pp.57-63
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• 2009

随着电子商务指数式增长(电子商务), 营销人员正试图获得通过强调服务质量和服务方面的相互作用而导致客户满意度或行为后果的竞争优势. 特别是对于服装, 服务质量是鼓励客户电子忠诚的关键因素之一, 并增加电子商务中服装零售的成功. 因此, 本研究探讨电子服务质量(电子SERVQUAL)的因素和根据Parasuraman等人(2005)的研究框架对网上服装购物的电子忠诚度的独特影响. 这项研究的具体目标是确定的基本层面的E - SERVQUAL, 分析有关在网上服装购物中电子SERVQUAL对点在忠诚度的影响的结构模型. 对于服务质量, 在网上购物方面的理论框架, 我们比较分析了有关传统和电子服务质量的因素的文献并确定了核心的两个方面和恢复服务. 这项研究的假设是电子SERVQUAL对电子忠诚度的影响. 客户满意度对电子服装网上购物服务的忠诚度有积极影响和客户满意度在电子SERVQUAL对服装网上购物电子忠诚度影响中的中介作用. 根据文献我们制成了一份自填式的问卷. 我们在美国从居住在大城市的有在网上购买服装产品的在线消费者中获得了252份有用的问卷. 通过因子分析(例如, 探索, 验证)评估了有效性和可靠性, 结构方程模型, 包括测量和结构模型, 通过线性结构8.8程序评估了包括测量和结构模型的结构方程模型. 结果显示, 网上购物网站的电子SERVQUAL的五个因素: 赔偿, 执行, 效率, 系统可用性和反应能力. 这支持在网上服装购物方面Parasuraman(2005)的E-S-QUAL包括两个方面的核心服务(如满足, 效率, 系统可用性)和恢复相关的服务(例如, 补偿, 回应). 在结构方程模型中, 有5个电子SERVQUAL因素的外生潜变量, 两个内生潜变量(例如客户满意度, 电子忠诚度). 对于测量模型, 各代表概念的因子载荷有显著的统计学意义, 比 0.60大, 内部一致性信从 0.85 至 0.8 8 不等. 在估计电子SERVEQUAL因素的结构模型, 系统的可用性对电子忠诚的直接和积极的作用, 而效率对网上服装购物的电子忠诚度有负面影响. 然而, 满足不是解释网上服装购物的电子SERVQUAL结果的重要指标. 这一发现意味着, 可被理解为系统提供服务的质量可能会增加对服装网上购物的客户满意度. 然而, 电子忠诚取决于服务质量没有被支持, 因为在网上服装购买中, 通过价值或满意度的中介作用, 服务质量对电子忠诚度(例如再购买意图)有间接影响. 此外, 获得赔偿和回应被发现对客户满意度有显著影响, 会影响网上服装购买的电子忠诚度. 因此, 获得赔偿和回应对电子忠诚度有显著的间接影响. 这表明, 恢复特定的服务因素在客户满意度最大化方面的重要作用, 以及维护客户对网上服装购物网站的忠诚度方面的重要作用. 研究结果在管理和研究方面都有启示. 时装营销者可以在建立与客户的长期关系的基础上, 不断测量顾客感知与恢复服务有关的服务质量等问题, 例如对问题和返回的迅速反应, 客户购买之后的问题赔偿. 为了保持电子忠诚, 在消费者购买服装中恢复服务对消费者第一次选择网站起到重要作用. 由于网上购物的消费者可以在任何地方购物, 提高竞争优势的营销策略是为消费者提供更好的服务质量, 最大限度地满意, 并把创造客户网上服装购买的电子忠诚度. 从研究的角度来看, 解释这些结果时, 本研究的一些局限需要被考虑. 对于未来的研究, 调查结果为这一重要主题理论和实证方面的进一步的研究提供了依据. 根据研究结果, 更全面的模型预测电子SERVQUAL的结果可以被开发和测试. 对全球时装市场, 这项研究可以扩展使用多国样本的跨文化的方法来研究服装的电子服务质量.

• 한국정보시스템학회지:정보시스템연구
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• 제21권1호
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• pp.47-68
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• 2012

The purpose of this study is to investigate two components of commitment(affective commitment and calculative commitment) and relational equity on loyalty. In addition, The authors analyzed the moderating effect of length of relationship on the effects of commitments and relational equity on switching intention. Major findings can be summarized as follows. It was found that affective commitment made a negative impact on switching intentions and a positive impact on w-o-m. Calculative commitment had no effect on switching intention and w-o-m while it made a negative effect on w-o-m in handset side only. Relational equity appears to bolster a negative effect on switching intention and a positive effect on w-o-m. Also length of relationship seems to moderate the effect of relational equity on switching intention.

• Structural Engineering and Mechanics
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• 제73권6호
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• pp.725-735
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• 2020

The present investigation deals with the thermomechanical interactions in an orthotropic thermoelastic homogeneous body in the context of fractional order theory of thermoelasticity due to time harmonic sources. The application of a time harmonic concentrated and distributed sources has been considered to show the utility of the solution obtained. Assuming the disturbances to be harmonically time dependent, the expressions for displacement components, stress components and temperature change are derived in frequency domain. Numerical inversion technique has been used to determine the results in physical domain. The effect of frequency on various components has been depicted through graphs.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.107-112
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• 2020

Green credit card is the card service to revitalize the eco-friendly life of the people, offering a variety of benefits to card users for supporting environment. The present research aims to examine the effect of individuals' regulatory focus (promotion focus vs. prevention focus) on their ethical behavior in the context of green credit/debit card services. This research examines whether green credit/debit card users behave ethically according to their regulatory focus. The results indicate that green credit/debit card users with a prevention focus are more likely to behave ethically compared to those with a promotion focus. The findings imply that regulatory focus may be an effective marketing and segmentation tool in facilitating individuals' ethical behavior.

• 한국토양환경학회지
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• 제3권3호
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• pp.87-92
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• 1998

The effect of chemically oxidized intermediates of Polynuclear Aromatic Hydrocarbon (PAH) compounds on the degradation of the parent PAHs was characterized and evaluated for the context of cooxidation. Anthracene and pyrene exhibited extensive degradation (mean percent removal of 57.5%) after 28 days of incubation by introducing the Fenton oxidation intermediate of the PAH compounds, while unoxidized anthracene and pyrene exhibited 12.5% removal The chemical oxidation products can serve as a structually similar analogue substrates for a consortia of soil microorganisms and as a metabolic intermediates in the biodegradation sequence of the parent PAH compounds. These results may be interpreted in the context of cooxidation mechanism whereby high recalcitrant PAH compounds are biodegraded in the soil and suggest a potential tool for bioremediation of PAHs contaminated soils and protection of groundwater.