International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

Ethical Behavior in the Context of Green Credit Card Services: The Role of Individuals' Regulatory Focus

  • Kim, Moon-Yong (College of Business, Hankuk Univ. of Foreign Studies)
  • Received : 2020.01.15
  • Accepted : 2020.02.17
  • Published : 2020.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

Green credit card is the card service to revitalize the eco-friendly life of the people, offering a variety of benefits to card users for supporting environment. The present research aims to examine the effect of individuals' regulatory focus (promotion focus vs. prevention focus) on their ethical behavior in the context of green credit/debit card services. This research examines whether green credit/debit card users behave ethically according to their regulatory focus. The results indicate that green credit/debit card users with a prevention focus are more likely to behave ethically compared to those with a promotion focus. The findings imply that regulatory focus may be an effective marketing and segmentation tool in facilitating individuals' ethical behavior.

Keywords

References

  1. M. Levy and C.A. Ingene, "Retailers: Head Off Credit Cards with Cash Discounts?" Harvard Business Review, Vol. 61, No. 3, pp. 18-21, 1983.
  2. T.R. Mitchell and A.E. Mickel, “The Meaning of Money: An Individual-Difference Perspective,” Academy of Management Review, Vol. 24, No. 3, pp. 568-578, 1999. DOI: http://dx.doi.org/10.5465/amr.1999.2202138
  3. D. Prelec and G. Loewenstein, “The Red and the Black: Mental Accounting of Savings and Debt,” Marketing Science, Vol. 17, No. 1, pp. 4-28, 1998. DOI: http://dx.doi.org/10.1287/mksc.17.1.4
  4. T.C. O’Guinn and R.J. Faber, “Compulsive Buying: A Phenomenological Exploration,” Journal of Consumer Research, Vol. 16, No. 2, pp. 147-157, 1989. DOI: http://dx.doi.org/10.1086/209204
  5. I. Phau and C. Woo, “Understanding Compulsive Buying Tendencies among Young Australians: The Role of Money Attitude and Credit Card Usage,” Marketing Intelligence & Planning, Vol. 26, No. 5, pp. 441-458, 2008. DOI: http://dx.doi.org/10.1108/02634500810894307
  6. J.A. Roberts and E. Jones, “Money Attitudes, Credit Card Use, and Compulsive Buying among American College Students,” Journal of Consumer Affairs, Vol. 35, No. 2, pp. 213-240, 2005. DOI: http://dx.doi.org/10.1111/j.1745-6606.2001.tb00111.x
  7. O. Bullard and R.V. Manchanda, "Do Sustainable Products Make Us Prevention Focused?" Marketing Letters, Vol. 24, No. 2, pp. 177-189, 2013. DOI: http://dx.doi.org/10.1007/s11002-012-9221-2
  8. E.T. Higgins, "Beyond Pleasure and Pain," American Psychologist, Vol. 52, No. 12, pp. 1280-1300, 1997. DOI: http://dx.doi.org/10.1037/0003-066X.52.12.1280
  9. E.T. Higgins, “How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making,” Journal of Consumer Psychology, Vol. 12, No. 3, pp. 177-191, 2002. DOI: http://dx.doi.org/10.1207/S15327663JCP1203_01
  10. E.T. Higgins, R.S. Friedman, R.E. Harlow, L.C. Idson, O.N. Ayduk, and A. Taylor, “Achievement Orientations from Subjective Histories of Success: Promotion Pride versus Prevention Pride,” European Journal of Social Psychology, Vol. 31, No. 1, pp. 3-23, 2001. DOI: http://dx.doi.org/10.1002/ejsp.27
  11. A.Y. Lee, J.L. Aaker, and W.L. Gardner, "The Pleasure and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus," Journal of Personality and Social Psychology, Vol. 78, No. 6, pp. 1122-1134, 2000. DOI: http://dx.doi.org/10.1037/0022-3514.78.6.1122
  12. P. Lockwood, C.H. Jordan, and Z. Kunda, “Motivation by Positive or Negative Role Models: Regulatory Focus Determines Who Will Best Inspire Us,” Journal of Personality and Social Psychology, Vol. 83, No. 4, pp. 854-864, 2002. DOI: http://dx.doi.org/10.1037/0022-3514.83.4.854
  13. T.D. Bock and P.V. Kenhove, “Consumer Ethics: The Role of Self-Regulatory Focus,” Journal of Business Ethics, Vol. 97, No. 2, pp. 241-255, 2010. https://doi.org/10.1007/s10551-010-0507-0
  14. F. Gino and J.D. Margolis, “Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)Ethical Behavior,” Organizational Behavior and Human Decision Process, Vol. 115, No. 2, pp. 145-156, 2011. DOI: http://dx.doi.org/10.1016/j.obhdp.2011.01.006
  15. J. Cesario, H. Grant, and E.T. Higgins, “Regulatory Fit and Persuasions: Transfer from “Feeling Right,” Journal of Personality and Social Psychology, Vol. 86, No. 3, pp. 388-404, 2004. DOI: http://dx.doi.org/10.1037/0022-3514.86.3.388
  16. L.C. Idson, N. Liberman, and E.T. Higgins, “Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity,” Journal of Experimental Social Psychology, Vol. 36, No. 3, pp. 252-274, 2000. DOI: http://dx.doi.org/10.1006/jesp.1999.1402
  17. J. Keller and H. Bless, “Regulatory Fit and Cognitive Performance: The Interactive Effect of Chronic and Situationally Induced Self-Regulatory Mechanisms on Test Performance,” European Journal of Social Psychology, Vol. 36, No. 3, pp. 393-405, 2006. DOI: http://dx.doi.org/10.1002/ejsp.307
  18. M.J. Louro, R. Pieters, and M. Zeelenberg, “Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions,” Journal of Consumer Research, Vol. 31, No. 4, pp. 833-840, 2005. DOI: http://dx.doi.org/10.1086/426619
  19. L. Bergkvist, “Appropriate Use of Single-Item Measures is Here to Stay,” Marketing Letters, Vol. 26, No. 3, pp. 245-255, 2015. DOI: http://dx.doi.org/10.1007/s11002-014-9325-y
  20. L. Bergkvist, "The Nature of Doubly Concrete Constructs and How to Identify Them," Journal of Business Research, Vol. 69, No. 9, pp. 3427-3429, 2016. DOI: http://dx.doi.org/10.1016/j.jbusres.2016.02.001
  21. L. Bergkvist and J.R. Rossiter, “The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs,” Journal of Marketing Research, Vol. 44, No. 2, pp. 175-184, 2007. DOI: http://dx.doi.org/10.1509/jmkr.44.2.175
  22. L. Bergkvist and J.R. Rossiter, “Tailor-Made Single-Item Measures of Doubly Concrete Constructs,” International Journal of Advertising, Vol. 28, No. 4, pp. 607-621, 2009. DOI: http://dx.doi.org/10.2501/S0265048709200783
  23. J.R. Rossiter, “The C-OAR-SE Procedure for Scale Development in Marketing,” International Journal of Research in Marketing, Vol. 19, No. 4, pp. 305-335, 2002. DOI: http://dx.doi.org/10.1016/S0167-8116(02)00097-6
  24. J.R. Rossiter, “Marketing Measurement Revolution: C-OAR-SE to Replace Psychometrics,” Transfer Werbeforschung & Praxis, Vol. 56, No. 4, pp. 66-72, 2010.
  25. J.R. Rossiter, Measurement for the Social Sciences. The C-OAR-SE Method and Why It Must Replace Psychometrics, Berlin: Springer, 2011a.
  26. J.R. Rossiter, "Marketing Measurement Revolution: The C-OAR-SE Method and Why It Must Replace Psychometrics," European Journal of Marketing, Vol. 45, No. 11, pp. 1561-1588, 2011b. DOI: http://dx.doi.org/10.1108/03090561111167298
  27. U. Bockenholt and D.R. Lehmann, “On the Limits of Research Rigidity: The Number of Items in a Scale,” Marketing Letters, Vol. 26, No. 3, pp. 257-260, 2015. DOI: http://dx.doi.org/10.1007/s11002-015-9373-y
  28. A.L. Drolet and D.G. Morrison, "Do We Really Need Multiple-Item Measures in Service Research?" Journal of Service Research, Vol. 3, No. 3, pp. 196-204, 2001. DOI: http://dx.doi.org/10.1177/109467050133001
  29. C. Fuchs and A. Diamantopoulos, “Using Single-Item Measures for Construct Measurement in Management Research,” Business Administration Review, Vol. 69, No. 2, pp. 195-210, 2009.
  30. J.P. Wanous, A.E. Reichers, and M.J. Hudy, "Overall Job Satisfaction: How Good are Single-Item Measures?" Journal of Applied Psychology, Vol. 82, No. 2, pp. 247-252, 1997. DOI: http://dx.doi.org/10.1037/0021-9010.82.2.247
  31. T. Avnet and E.T. Higgins, “How Regulatory Fit Affects Value in Consumer Choices and Options,” Journal of Marketing Research, Vol. 43, No. 1, pp. 1-10, 2006. https://doi.org/10.1509/jmkr.43.1.1
  32. J. Wang and A.Y. Lee, “The Role of Regulatory Focus in Preference Construction,” Journal of Marketing Research, Vol. 43, No. 1, pp. 28-38, 2006. DOI: http://dx.doi.org/10.1509/jmkr.43.1.28