• Journal of KIISE:Software and Applications
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• v.37 no.10
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• pp.736-744
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• 2010

Log data collected from mobile devices contain diverse and meaningful personal information. However, it is not easy to implement a context-aware mobile agent using this personal information due to the inherent limitation in mobile platform such as memory capacity, computation power and its difficulty of analysis of the data. We propose a method of selective inference for modular Bayesian Network for context-aware mobile agent with effectiveness and reliability. Each BN module performs inference only when it can change the result by comparing to the history module which contains evidences and posterior probability, and gets results effectively using a method of influence score of the modules. We adopt memory decay theory and virtual linking method for the evaluation of the reliability and conservation of casual relationship between BN modules, respectively. Finally, we confirm the usefulness of the proposed method by several experiments on mobile phones.

• Journal of Internet Computing and Services
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• v.11 no.5
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• pp.37-58
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• 2010

This study analyzes appropriate government policy frameworks for promoting IPTV industry by studying the way of adoption and diffusion of IPTV services. Until recently, most researches on government policies for technology adoption have focused on the personal context. This research adopts two theories, i.e., innovation characteristics theory for personal context and implementation process theory for organizational context. It also hypothesizes that the innovation characteristics more influence on the behavioral intention for usage new media in the level of personal innovativeness is high. Moreover, in the level of expectancy for diffusion policy is high, the implementation of IPTV services more influences on the behavioral intention. The results by statistical analysis, it is found that the higher the level of personal innovativeness is, and the higher the level of expectancy for diffusion policy is, the more behavioral intention will be influenced by the characteristics of innovation and implementation of IPTV service. Thus it is important for government agencies to find the way to facilitate personal innovativeness as well as expectancy for diffusion policy.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.23-36
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• 2014

This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.5
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• pp.2122-2140
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• 2020

Proper and precise embedding of commercial ads within Webpages requires Ad-hoc analysis and understanding of their content. By the successful implementation of this step, both publishers and advertisers gain mutual benefits through increasing their revenues on the one hand, and improving user experience on the other. In this research work, we propose a novel multi-level context-based ads serving approach through which ads will be served at generic publisher websites based on their contextual relevance. In the proposed approach, knowledge encoded in domain-specific and generic semantic repositories is exploited in order to analyze and segment Webpages into sets of contextually-relevant segments. Semantically-enhanced indexes are also constructed to index ads based on their textual descriptions provided by advertisers. A modified cosine similarity matching algorithm is employed to embed each ad from the Ads repository into one or more contextually-relevant segments. In order to validate our proposal, we have implemented a prototype of an ad serving system with two datasets that consist of (11429 ads and 93 documents) and (11000 documents and 15 ads), respectively. To demonstrate the effectiveness of the proposed techniques, we experimentally tested the proposed method and compared the produced results against five baseline metrics that can be used in the context of ad serving systems. In addition, we compared the results produced by our system with other state-of-the-art models. Findings demonstrate that the accuracy of conventional ad matching techniques has improved by exploiting the proposed semantically-enhanced context-based ad serving model.

• Journal of Internet Computing and Services
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• v.11 no.2
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• pp.1-15
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• 2010

The damage of safety accidents at home can be minimized by preventing accidents in advance as well as by coping with the accidents promptly through the help of safety management system. In this paper, we identify several services to prevent and cope with the accidents that may occur at home by leveraging sensors and wireless network technology available at home network environments. In order to provide these services, we propose a context-aware system for safety management at home. The proposed system awares the dangerous situations through the information collected by the sensors in home network environment. The proposed system tries to not only prevent the accidents but also to cope with the situations using the information of rescue targets and the location where the accident occurs. We evaluate the appropriateness of sensors by implementing the proposed environments. Through OPNET simulation experiments, we also measure the amount of network traffic in order to confirm that the bandwidth of IEEE 802.15.4 is enough for the proposed system. Finally, we determine more appropriate wireless data transmission mechanism with respect to the end-to-end delay and battery consumption for the proposed system.

• Journal of the Korean Society for Library and Information Science
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• v.36 no.4
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• pp.175-205
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• 2002

Information visualization in information retrieval is a creating tool that enables us to observe, manipulate, search, navigate, explore, filter, discover, understand, interact with large volumes of data for more rapidly and far more effectively to discover hidden patterns. The focus of this study is to investigate and analyze information visualization techniques in information retrieval system in the three-schematic levels. In result, it was found that first, scientific data, documents, and retrieval result information are visualized through various techniques. Second, information visualization techniques which facilitate navigation and interaction are zoom and pan, focus+context techniques, incremental exploration, and clustering. Third, the visual metaphors used by the visualization systems are presented in the linear structure, hierarchy structure, network structure, and vector scatter structure.

• Science of Emotion and Sensibility
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• v.16 no.4
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• pp.445-456
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• 2013

This study addresses the relationship between individual differences regarding self-concept, measured by Self Concept Clarity (SCC) scale and Relational-Interdependent Self-Construal and relationships (RISC) scale, and diverse affective consequences after choice behavior. We hypothesized that lower self-concept clarity and higher relational interdependence would be related to increased susceptibility to choice context-for example, how a choice set is constructed based on one's initial preference. We examined how variations in a choice set can produce different affective consequences after making choices, and investigated the underlying neural mechanism using fMRI. In this experiment, participants first rated their preferences for art posters, and made a series of choices from a presented set. After the choice task, they completed post-choice measures including preferences for the chosen posters, as well as measures of their self-concept clarity and relational interdependence. Our behavioral results demonstrated that when participants faced more conflicting choice context, self-concept clarity was related to more positive affective consequences after choice, whereas relational interdependence was correlated with a lower second-rated attractiveness of the chosen option. The neuroimaging analysis of choice-making revealed that self-concept clarity and the degree of their relational interdependence served as modulators in shaping how one perceives and experiences the same decision-making process. These results have theoretical and practical importance in that it is one of the first studies investigating the influence of the individual differences regarding self-concept on value-based decision making process among diverse choice set contexts.

• Journal of the Korean Society of Costume
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• v.56 no.9 s.109
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• pp.157-175
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• 2006

The purposes of this study are to establish a theoretical concept of nudism from sociocultural context, to examine its formative characteristics, to analyze the cultural meaning of nudism style showing in the 2000's fashion world, and to analyze and examine its aesthetic qualities. The way of a study was based on analysis and review on philosophy, aesthetics, sociology, popular culture and various documents at home and abroad and previous study and research materials about art and clothes for theoretical study. Also, we carried out a case study by analyzing photo data from fashion books, magazines and internet websites, considering the body and dress as visual objects. The summary and conclusions of this study are as follows: 1. Nudism of the sociocultural context was divided into change of understanding of the body and liberation of the body; naturalism; resistant culture; psychoanalysis context. 2. The formative characteristics of nudism style in fashion are classified in Exposure, Transparency and Body Conscious. 3. The cultural meaning of nudism style expressed in the 2000's fashion are sexual opening, surfeit of mass media, pursuit of naturalism, lookism, and individualism. 4. Nudism style expressed in 2000's fashion is drawn as three aesthetic qualities: Eroticism, Primitivism and Futurism. First, Eroticism of nudism style fashion which seeks for sexual stimulus is classified in Sensualism, Provocation and Innocence. Second, Primitivism of nudism style fashion which tends towards naturalism objecting to mechanic and digital civilization and hoping for return to the origin is classified in Primitivism, Naturalism and Sensualism as per aesthetics qualities. Futurism which is the nudism style presenting futuristic expression through using a new material is analyzed as High Technology, Cyber Sexism and functional Future.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.277-291
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• 2016

This study examined the impact of information and communications technology (ICT) on the sociocultural dimensions of the family by comparing ICT use in Korean, Chinese, and American families. This study investigated attitudes to ICT usage in the family context by country and explored how various consumers use ICT in the family context. The study explored how families can be clustered based on usage. ICT device ownership had differences in the use of ICT services including blogs and video chatting accounts. ICT usage in the family was also similar in all three countries in the study, but the depth of use differed. The cluster analysis indicated that users could be classified into four groups, however the proportion in each group differed by country. This study has implications for understanding ICT ownership and use by families in various countries and indicates that sociocultural elements are important in ICT use.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.245-258
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• 2020

The study analyzed the frequency, type, and context of violence in 10 school-life webtoon published on Korean portal-site, Naver. Results of content analysis showed 2.15 PAT(Perpetrator-Action-Target) per 1 episode. As for the types of violence, physical violence accounted for 73.2 percent of PATs. As for the characteristics of characters, 53.6 percent of those who committed violence were set to have good-looking. 35.9% of those who committed of violence were heros and 37.3% were villains. The case that perpetrator and target were friends accounted for 60.8%. The case that a travesty is made of the violent scenes adopting excessive expressions, overtures, and balloons accounted for 66.7%. The most common motive for violence was the means for the interests and beliefs of individuals and groups (29.4%), followed by fun (20.9%). The case that the punishment or compensation for violence is absent accounted for 79.9%.