• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.328-332
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• 2009

From Marketing perspective, WOM(Word-of-Mouse) is the one of the communication methods for customer. That can be an instrument of effect on the tourist decision. Pre-trip tourist will be to do post-trip tourist for tourism information. In order words, they need information for tour. The purpose of this study is useful implications to tourism information-related marketers using UCC tourist information offer an analysis of using UCC tourism information.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.403-412
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• 2011

This study aims at proposing clear direction of tourism policy through analyzing the correlation between tourism resource, tourism system and activation of regional economic. A total of 283 samples were ultimately collected in survey of 300 researchers from the national and public institutes in provinces Chungchong-do and Kyungsang-do in July 2010 alone. SPSS 15.0 and AMOS 6.0 were used to test the model. Analysis showed that the more regional tourism resources have more significant effect on tourism system and tourist-attracting strategy, and that tourism system exerts influence on tourist-attracting strategy. So it was proved that the tourism policy effects meaningfully on vitalization of regional economic, and it was confirmed that the tourism system is more effective on the energization of regional economic than the tourist-attracting strategy. But the hypothesis has been rejected unexpectedly that tourist attractions have consequences for the activation of regional economic. It establishes the fact that it is useless for regional economy regardless of abundant regional tourism resources, if the tourism policy is not concretely in force. Therefore, Korean government must intercept overissue and overlapping investments on tourism development by the local government and induce qualitative growth of tourism sector through upgrading of development guidelines and the criteria for selecting tourism special zone, regional festival and cultural assets, and its continuous assessment and management. And it is desirable to enforce the connected cooperation projects between local governments and the 5+2 great-sphere economic blocs on government-level.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.317-327
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• 2019

A tourist destination where nature and people coexist is needed for today's tourists who crave for various new experiences and attractions. In this respect, Slow city has its attractiveness as a good tourist destination and its potentials are being verified. The purpose of this study is to identify selection attributes of slow city which influence the perception of tourism professionals and finally to figure out its growth potential as a tourism destination. This study approaches and considers tourism industry worker's perception about slow city which previous studies have not been discussed. We examined that travel and tourism employees working on the tourism industry frontline, planning travel goods, providing information on tourist destinations, are less aware than the general public about slow city as a tourism destination.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.233-238
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• 2022

The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.105-113
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• 2015

This paper investigated Korean popular entertainment (K-entertainment, hereafter) tourism using theory of intention-behavior. Dividing the sample of international visitors to Seoul into the groups of "inclined actors", "inclined abstainers", and "disinclined abstainers," we examined the factors affecting such a division. The results showed that between the inclined actors and the inclined abstainers, there was no significant difference in the years of exposure to K-entertainment contents or the frequency of going to K-entertainment performance in the past. In contrast, the inclined actors were found to have a greater level of knowledge, ability, and cooperation compared to the inclined abstainers. In addition, we found that the K-entertainment performance in Korea was perceived as a substitute, rather than a complement to the performance held elsewhere in the world. Our findings suggest that interests in K-entertainment alone are not sufficient to drive the international visitors' intention to the action of attending K-entertainment performance during their visit to Korea. To this end, this study implies that it is necessary to design attractive tourism packages that include K-entertainment performance.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.155-161
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• 2022

The outbreak of the Covid 19 increased the interest on the 'Virtual Tourism. In this research the key word related to "Virtual Tourism" was collected through the search engine and was analyzed through the data mining method such as Log-odds ratio, Frequency, and network analysis. It is clear that the information and communication dependency increased in the field of "Virtual Tourism" after Covid 19 and also the trend have changed from "securement of the contents diversity" to "project related to economic recovery." Since the demands for the "Virtual Reality" such as metaverse is increasing, there should be an economic and circular structure in which the government establishing a related policy and the funding plan based on the research, local government and the private companies planning and producing discriminate contents focusing on AISAS(Attension, Interest, Search, Action, Share) aand the research institutions and universities developing, applying, assessing and commercializing the technology.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.927-931
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• 2007

Nonsan green tourism is an agricultural tourism. Visitors can participate and experience the agricultural product harvests or particular farmer's work activities. For visitors it provide natural environment and to take freshen air with new rural activities. To the residents it creates extra benefits out of the visitors green tourism. But, for the time being, the characteristic point of the tourists behavior of this tour is 'stop and pass' style in a single day. To create various contents of this tour needs develop visitors to 'stay over night' program and examine the practical methods of traditional houses as its accommodation facilities.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.550-558
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• 2015

This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.438-448
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• 2011

The purpose of this paper is to enrich storytelling contents for culture and tourism industry and provide the implication for carrying out governmental policy by estimating economic value of storytelling using a Contingent Valuation Method. The empirical result shows that the economic value of storytelling development in culture and tourism industry is annually estimated 16,000 won per person, resulting from logit model and WTP mean method. The willingness-to-pay, degree of support and perception of the policy and culture contents expenditure have meaningful effects on probability of supporting and participating in execution of the policy. The findings imply that the economic value of storytelling development highly increases as the interest and expenditure of culture contents increase. Futhermore, informing storytelling related policy and business to the people will increase economic value of fostering storytelling-based culture and tourism.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.