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http://dx.doi.org/10.5392/JKCA.2015.15.11.550

Exploring the Factors Affecting K-entertainment Tourism by Simultaneous Logistic Equation Modeling  

Lee, Min-Jae (경희대학교 사회과학연구원)
Kim, Jin-Young (경희대학교 호텔관광대학)
Publication Information
The Journal of the Korea Contents Association / v.15, no.11, 2015 , pp. 550-558 More about this Journal
Abstract
This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.
Keywords
Entertainment Tourism; Tourism Contents; K-entertainment Performance; Behavior Intention Gap; Logistic Regression;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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