• Title/Summary/Keyword: consumption culture

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Categorizing Canadian Students' Cognition Type on Korean Food Consumption: Focused on Q-methodology (캐나다 대학생의 한국음식 소비유형분류: Q방법론을 중심으로)

  • Kim, Jin-Kang;Lee, Chun-Su
    • International Commerce and Information Review
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    • v.13 no.2
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    • pp.75-94
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    • 2011
  • This study is designed to expand 'Q-Methodology' into the global marketing realm in attempt to find out how Canadian consumers will perceive Korean food. The ultimate aim of this thesis is to lay a basic foundation to globalize Korean food and heighten the potential and quality of Korean food. Korean food, well-known as slow diet, jumps on the bandwagon of the Korean Wave and spreads at a rapid pace. At this point, most Korean food becomes widespread under the influence of the boom of not just the Korean Wave but also the growing desire for health food. Hence, it is the most important to analyze consumers' types in order to learn how each individual nation perceives Korean Food. This can be used as the basic research and study to enhance the national competitiveness of Korean food. Q-methodology is adopted in this study to reveal the critical dimensions and characteristics of the target market and/or consumers for Korean Food using the Canadian respondents' subjective attributes. Three categories (pragmatic trend type, traditional culture seeking type, a beginner type) of Canadian consumer behavior regarding Korean Food are found and suggested in this study. The objective attributes of Korean food are not considered here, but the Canadian consumers' subjective behavioral attributes are.

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Acculturation Strategies and Media Contents (재미한인의 문화변용전략과 미디어 콘텐츠)

  • Park, Cheong Yi;Sung, Jiyeon
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.479-488
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    • 2012
  • The study examined acculturation patterns of Korean-Americans living in Portland, USA and their relationship to the consumption of media contents. Under the academic guidance of Berry's acculturation model, the four strategies of acculturation model were extensively inquired that immigrants and sojourner would adopt in host culture: Integration, Assimilation, Separation and Marginalization. Furthermore, how differently the four acculturation modes are related to media contents was examined. For this study, the survey questionnaires were administered among Korean Americans in Portland, USA. The total 371 data were collected and analyzed. The result indicated that 1) they preferred integration(M=4.57) and separation modes(M=4.49) over assimilation (M=2.92); 2) as separation tendency increased, the preference of Korean contents over American contents increased while as assimilation tendency increased, the preference of American contents over Korean contents; 3) high assimilation persons consumed more news than entertainments in American media contents. Compared to it, high separation persons used more entertainments than news in American media contents and more news than entertainments in Korean media contents.

Induction of A Chromosome-doubled Persimmon (Diospyros kaki Thunb.) by in vitro Colchicine Treatment (기내 콜히친 처리에 의한 염색체 배가 감 식물체 유기)

  • Ma, Kyeong-Bok;Cho, Kwang-Sik;Jung, Hae-Won;Seo, Ho-Jin;Kang, Sam-Seok
    • Korean Journal of Plant Resources
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    • v.31 no.5
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    • pp.515-521
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    • 2018
  • This was carried out to develop a chromosome-doubled (12x) persimmon that will be used as a crossing parent to select seedless persimmon cultivars with the change of the consumption trend recently. To obtain a chromosome-doubled (12x) persimmon, colchicine was applied at the meristem of seedlings in vitro derived from cross among hexaploid persimmon (Diopyros kaki Thunb.). These were treated with 0.03%, 0.05% and 0.1% colchicine respectively for doubling chromosome, and it was most effective at the concentration of 0.05% colchicine. After colchicine treatment, we conducted tests to elucidate conditions for inducing shoot and root development. As the result, the shoots grew best when cultivated at 1/2MS media plus 10 and $30{\mu}M$ zeatin respectively, and the roots grew best when cultivated at 1/2MS media after dipping for 5 seconds at 10 mM NAA+5% DMSO. We also compared seedlings that have chromosome (6x) do not doubled and crossing parents (6x) and chromosome-doubled seedlings (12x). As the result, these chromosome-doubled seedlings (12x) showed lower stomatal density and larger stomatal size.

Variation of organic matter and rice yield in in continuous forage use of barley and rice straw

  • Ku, Bon-Il;Hwang, Jae-Bok;Choi, In-Bea;Bae, Hui-Su;Kim, Hag-Sin;Park, Tae-Seon;Park, Hong-Kyu;Lee, Geon-Hwi
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2017.06a
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    • pp.184-184
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    • 2017
  • Organic matter is very important and essential factor to maintain productivity of paddy field. But as meat consumption and the demand of grain increase, the demand of forage also increased gradually in Korea. So the amount of organic matter in paddy field have been declined gradually by the reduction of return of rice straw for the forage use for cattle. There is not enough alternative resources for forage, we guess this trend of organic matter decline in paddy field would continue for the time being in Korea. So this study was performed to confirm the variation of organic matter and change of rice yield to select suitable rice cultivars which yield reduction is small in condition of organic matter decrease in paddy field. To confirm the change of rice growth and yield in condition of organic matter decrease in paddy field, we transplanted 10 rice cultivars which yield reduction are small in low fertilizer condition. We transplanted it Buan where double cropping of winter barley continues several years on June 10. Planting density were $70plants/3.3m^2$ Fertilizer amount was $N-P_2O_5-K_2O=9-4.5-5.7kg/10a$ and fertilizer split application of nitrogen was basal-tillering stage-panicle initiation = 50-20-30%. And in the other cultivation management, we observed rice standard culture of NICS. In paddy field where withdraw straws of barley and rice, the organic matter content showed tendency to decrease as the years go on. During rice cultivation season, organic matter decreased little by little, but it increased again after rice harvest season. Rice yield was more in order of Sodami, Chunghaejinmi and Saenuri. We judge that there is an advantage in rice yield of rice cultivars which have later heading date because of suitable ripening temperature. Although Sobibyeo and Shindongjinbyeo showed high yield, head rice yield decreased severely owing to chalky and cracked rice.

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Effect of phosphorus application on appearance of algal water bloom and rice yield in rice-barley double cropping system

  • Hwang, Jae-Bok;Bae, Hee-Soo;Park, Tae-Seon;Choi, In-Bae
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2017.06a
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    • pp.233-233
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    • 2017
  • Algal communities are important to maintain the aquatic ecosystems function. Algae have short life cycles, they respond quickly to environmental change and their diversity and density can indicate and the quality of their habitat. The bloom forms before the rice seedings have emerged, it may present a physical barrier that prevents the seedlings from penetrating the floodwater. Wind may also move the algal bloom, pushing the young plants beneath the surface. Another harmful action develops when the water dries up and the algae form a layer at the bottom of the field. The layer envelops the seedlings, which are not yet deeply rooted, and drag them to the surface when the water is let in again. Soil utilization pattern can be the mail facter affecting soil physico-chemical properties, especially in soil phosphorus (P). Solid content of the algae culture solution increased with the increase in the nitrogen rather the phosphors concentration. Phosphoric acid was treated with conventional treatments (100-0%, before transplanting time-tillering stage), 50-50%, 0-100%, and un-treated. The herbicide was treated on the 7 DAT (day after transplanting). Green algae samples were collected 20 DAT. Total phosphoric acid was the highest at 0.06 in 50-50% treatment in 20 DAT. The amount of green algae was about twice (9.8 mg/20ml) that of un-treated. Total number of green algae was 54 species(Green algae 35 species, Euglena 9 species, Stone wheel 10 species). Among the phosphoric acid treatment methods, the number of occurrences of green algae were the highest with 39 species in 0-100%, followed by 50-50%, 28 species, conventional treatments, 22 species, non-treatment, 18 species, respectively. Rice Yield was not significantly different by phosphoric treatment time, but slightly higher than un-treated. The maximal algal biomass was observed about 2weeks or 1 month after transplanting; the subsequent decrease of the biomass was related to the consumption by grazers and to a deficient light under the rice canopy. Maximal algal growth was observed just before tillering. To estimate the suitable method of phosphorus application in puddled-soil drill seeding of rice, available phosphorus appearance of algal water bloom, and rice yield were investigated in paddy soil of rice-barley double cropping system.

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The Evolution of Tourism Geographies in Anglo-American Tradition: The Issue of Research Approach and Research Themes (영미 관광지리학의 변천에 대한 통시적 고찰 - 연구접근법과 연구주제를 중심으로 -)

  • Shin, Yong-Seok
    • Journal of the Korean Geographical Society
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    • v.40 no.4 s.109
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    • pp.387-401
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    • 2005
  • This research reviews how tourism geography studies in Anglo-American tradition have evolved since 1930s. The purposes of the research are two fold. One is to analyze the change of tourism geographies research trends in terms of research approach and major research themes. The other is to bring out the lessons from the research results for the development of Korean tourism geographies research. For these purposes, the selected papers and texts have been analyzed according to four research approaches: (1) empiricist approach, (2) positivist approach, (3) humanist approach, and (4) critical social theory approach. The major research themes are the explanation of destination through descriptive research in empiricist approach, spatial analysis and evolutionary research in positivist approach, tourist behaviour and place identity in humanist approach, and tourism and consumption in critical social theory approach. It is expected that the development of Anglo-American tourism geographies study will continue in the future because of the growth of tourism industry, the close relation of tourism and geography in nature, and the active contribution of tourism geographers.

Korean Society of 1980s and Minjoong Misool - Visual images of Mass Consumer Society and Re-thinking of the Critical Realism (1980년대 한국사회와 민중미술 - 대중소비사회의 시각이미지와 비판적 리얼리즘의 재고)

  • Choi, Tae-Man
    • The Journal of Art Theory & Practice
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    • no.7
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    • pp.7-36
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    • 2009
  • This paper intends to examine the significance of the "Minjoong Misool(People's art)" of the 1980s emerged in Korea in its social, cultural, and art historical context. This paper also aims to provide an analysis of the meaning and form of the individual artist's works, which have been overlooked under the dominant discourse that has emphasized their political role as a collective group. In particular, this paper scrutinizes the work of "Critical Realists" by examining the way in which they perceived Korean society in the early 1980s and visualized their experiences of the period. The figurative art newly emerged in the early 1980s challenged the formalist Modernism, which was adopted into Korea and translated into monochrome paintings and the work of the conversative academicism of the 1970s. The figurative art encouraged a social communication and moreover it intended to criticize the conflicts in the political, economical, and social domains in Korea. The targets of its critique include the unavoidable results of the unprecedented development of economy, various social phenomena of the post-industrial society, and the growth of the commercialized kitsch culture. Along with Shin, Hak-chul's work that incorporates collage technique since the 1980s, the work of some members of "Reality and Utterance" and "Im- sul-nyun" exemplify their critical interests in disclosing the false dream of wealth and happiness by both referring to and drawing on the utopian fantasy manipulated and distributed by mass media and commercial advertisements. This paper pays particular attention to Nouvelle Figuration emerged in France and Europe during the 1960s, which is comparable to the new figurative art emerged in Korea during the 1980s. Nouvelle Figuration criticized the autonomy in art isolated itself from political and social reality after WWII, in particular the indifference of Informel and abstract art as well as American abstract art. Moreover it became rather politicized around May of 1968. Given that French Nouvelle Figuration was introduced in Korea in 1982 and made a significant contribution to the formation of figurative art in Korea, it should be noted that the new figurative art emerged in the 1980s in Korea cannot be categorized merely in relation to People's Art. This paper intends to critically redress the notion that People's art was formed in the particular political, economical, and cultural context of Korea independent of the contemporary artistic practices outside Korea. It will provide a critical examination and analysis of the content and form of the new figurative art, from which People's Art was germinated, in the global context.

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Evaluation of Extractants for Bio-butanol Extraction Fermentation Using Organic Solvents and Ionic Liquids (유기용매와 이온성액체를 이용한 바이오 부탄올 추출발효 용매 선정 평가)

  • Cho, Min-Ok;Lee, Sun-Mi;Sang, Byoung-In;Um, Young-Soon
    • KSBB Journal
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    • v.24 no.5
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    • pp.446-452
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    • 2009
  • Oleyl alcohol, butyl butyrate, and two different ionic liquids were evaluated for the extraction of butanol from culture broth without toxic effect to cells. The tested solvents showed more than 50% extraction efficiency, and oleyl alcohol was chosen as the best extractant for butanol among the used extractants with a partition coefficient of 2.89. When oleyl alcohol was used as an extractant, more than 80% of butanol was extracted in the wide range of butanol concentrations (1-20 g/L) and pH values (pH 4-5.5). In extractive fermentation using oleyl alcohol only, there was 11% more butanol production and glucose consumption when compared to that without extractive fermentation, implicating a reduced inhibitory effect of butanol due to butanol removal to the oleyl alcohol phase. In addition, oleyl alcohol did not inhibit cell growth, while a mixture of oleyl alcohol and butyl butyrate with the volume ratio of 9:1~7:3 inhibited either butanol production or cell growth significantly due to the toxicity of butyl butyrate to cells. In conclusion, oleyl alcohol can be used as an efficient and non-toxic solvent for extractive fermentation for butanol production.

Mineral extraction from by-products of brown rice using electrodialysis and production of mineral salt containing lower sodium (전기투석을 이용한 현미부산물로부터의 미네랄성분 추출 및 나트륨감량형 미네랄 소금 제조)

  • No, Nam-Doo;Park, Eun-Jung;Kim, Mi-Lim
    • Food Science and Preservation
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    • v.22 no.6
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    • pp.859-866
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    • 2015
  • The purpose of this study was to develop a supplemental healthy food that can help prevent high blood pressure-related diseases caused due to the excessive consumption of sodium in salt. This was achieved by using ion-displacement techniques to produce mineral salt with lower sodium content by using fermented brown rice by-products rich in minerals. Mineral salt containing 2019.2 mg/100 g of potassium, 678.5 mg/100 g of magnesium, 48.7 mg/100 g of calcium, and 19.5 mg/100 g of sodium was obtained by fermenting brown rice by-products to create a culture medium for the mineral salt. Mineral salt containing 1769.7 mg/100 g of potassium, 573.6 mg/100 g of magnesium, 35.3 mg/100 g of calcium, and 19.5 mg/100 g of sodium was obtained by filtering and refining the by-product extract of fermented brown rice. The results showed that when the stream velocity of the instrument used for electrolysis was 200 mL/min and the current and the concentration of the reactive liquid in the purified water chamber were higher, the effect of electrolysis was greater. Ion hot water extraction of the fermented brown rice by-products improved by up to 95% and was collected as purified water within 90 min of the reaction time. Chloride ions with pH 7.4 were produced by mixing sodium hydroxide in a purified saline water chamber with electro-analyzed water. The salt produced in this study contained low sodium, 5.7~30%, as compared to 40% sodium content of the normal salt.

Amino Acid Contents and Various Physiological Activities of Allium victorialis (산마늘의 아미노산 함량과 생리활성 효과)

  • Cho, Ja-Yong;Park, Yun-Jum;Oh, Dea-Min;Rhyu, Dong-Young;Kim, Young-Seon;Chon, Sang-Uk;Kang, Seong-Sun;Heo, Buk-Gu
    • Korean Journal of Plant Resources
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    • v.24 no.2
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    • pp.150-159
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    • 2011
  • This study was conducted to gather the basic data on the alpine leek (Allium victorialis) for the expand of consumption and the production of its manufactured goods. Amino acid content in alpine leek leaves and various physiological activities were examined. Seventeen component amino acids and 38 free amino acids from alpine leek leaves were analyzed, and the total contents were 2,693.28 mg/100g for component amino acids and 535.39 mg/100g for free amino acids. Total phenolic compounds in the leaves of alpine leek showed the highest level from the methanol extract (37.7 mg/l), and followed by ethanol extract (31.9 mg/l) and hot water extract (25.4 mg/l). Total flavonoid contents in 1,000 mg/l extract was the highest in the methanol extract (22.2 mg/l). DPPH radical scavenging activity at 1,000 mg/l extract was high in the order of ethanol extract (51.6%), methanol extract (47.3%) and hot water extract (37.2%). nitrite radical scavenging activity Methanol extract from Allium victorialis leaves was the highest nitrite radical scavenging activity (79.5%). Hyperplasia suppression of lung cancer cells (Calu-6) and gastric cancer cells (SNU-601) by the methanol extract from the bulb of alpine leek were 99.9% in the extracting concentration of over 200 mg/l. No significant difference in antimicrobial activity among the 3 different solvents and extract concentrations was observed, and the inhibition zones against the gram-positive and negative microorganisms were ranged from 8.23 to 10.15 mm. It was concluded that physiological activities in a human body could be improved by the intake of alpine leek as a pharmaceutical material, and that it would be useful for the prevention of health risk such as lung and gastric cancers.