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http://dx.doi.org/10.5392/JKCA.2012.12.12.479

Acculturation Strategies and Media Contents  

Park, Cheong Yi (인하대학교 언론정보학과)
Sung, Jiyeon (인하대학교 언론정보학과)
Publication Information
The Journal of the Korea Contents Association / v.12, no.12, 2012 , pp. 479-488 More about this Journal
Abstract
The study examined acculturation patterns of Korean-Americans living in Portland, USA and their relationship to the consumption of media contents. Under the academic guidance of Berry's acculturation model, the four strategies of acculturation model were extensively inquired that immigrants and sojourner would adopt in host culture: Integration, Assimilation, Separation and Marginalization. Furthermore, how differently the four acculturation modes are related to media contents was examined. For this study, the survey questionnaires were administered among Korean Americans in Portland, USA. The total 371 data were collected and analyzed. The result indicated that 1) they preferred integration(M=4.57) and separation modes(M=4.49) over assimilation (M=2.92); 2) as separation tendency increased, the preference of Korean contents over American contents increased while as assimilation tendency increased, the preference of American contents over Korean contents; 3) high assimilation persons consumed more news than entertainments in American media contents. Compared to it, high separation persons used more entertainments than news in American media contents and more news than entertainments in Korean media contents.
Keywords
Acculturation; Media Content;
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Times Cited By KSCI : 2  (Citation Analysis)
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