• 산업융합연구
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• 제1권1호
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• pp.143-157
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• 2003

This paper examines the changed consumer perception to internet based channel. Internet based channel has time merit, place merit, assortment merit, compatibility merit, and so on. For seller, in the mean while, it has merits in the way of diminishing physical distribution cost, promotion cost, and reaching globally in the same time. In spite of so many merits of internet based channel, there were many types complain in past. Most of all, consumers expect that it will provide low-price merit to consumer, because it doesn't need shop, warehouse, stock, etc. Based on the empirical analyses in past, it didn't work, especially to price oriented consumer's perception. But in this research, it shows changing consumer's perception. Comparing past data with current data, we found outstanding gross in price related variables figure. But, in goods delivery related factors and personal credit information related factor, consumer recognized much more negatively yet. So, we conclude that even though some factors show improved perception, there are tasks to solve. We will observe the tuning point at that time.

• 한국의류산업학회지
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• 제7권2호
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• pp.187-195
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• 2005

The purposes of this study were to investigate the effects of the elements of textile design on consumer emotion and to develop the emotion model which is suitable for the textile design. The descriptive system of textile design was developed based on the previous studies. Emotion measurement scale was developed to analyze the consumer emotion for the textile design. 20 representative types of textile design were collected as stimuli set for this study, consumer emotion on each design type was examined and was analyzed through the survey. For the data analysis, principal component analysis was employed. As a result, 8 emotional factors such as 'Modern', 'Fun', 'Natural', 'Elegance', 'Classic', 'Ethnic', 'Wild' and 'Sporty' were derived from the results of the survey. Emotion measurement scale which consisted of 8 factors was developed to analyze the effects of the elements of textile design on consumer emotion and 80 representative types of textile design were collected. In addition, the emotion which consumers feel for the textile design types was investigated and each textile design was described according to the descriptive system of textile design. Statistical methods of pearson correlation and multiple regression were employed to analyze the relationship between the elements of textile design and consumer emotion. The results of this study revealed that 15 design elements which affected consumer emotion were the size of motives, the shape of motives, the degree of tone contrast among motives etc. This study findings can provide specific design methods for the effectiveness of consumer emotion.

• 디지털융복합연구
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• 제19권3호
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• pp.115-125
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• 2021

본 연구의 목적은 셀프서비스기술(SST)의 특성과 소비자 특성이 외식업체에서의 SST에 대한 소비자의 저항과 만족에 미치는 영향을 규명하는 것이다. 이를 위해 외식업체에서 SST를 이용한 경험이 있는 20대에서 50대까지의 일반 소비자를 조사대상으로 선정하여 온라인 설문조사를 실시하였고, 최종 343부의 자료를 분석에 활용하였다. 다중회귀분석을 통해 가설을 검증한 결과, 편의성과 기술통제성이 낮을수록, 복잡성, 사회적 위험, 관계지향성이 높을수록 SST에 대한 소비자 저항이 높아지는 것으로 나타났다. 반면, 편의성, 유희성, 기술통제성이 높을수록, 사회적 위험과 관계지향성이 낮을수록 SST에 대한 소비자 만족이 높아지는 것으로 나타났다. 본 연구는 소비자의 저항을 낮추는 동시에 만족을 높이기 위한 전략을 제안한다는 점에서 실무적 가치가 있고, SST에 대한 소비자의 양가적인 반응에 영향을 미치는 요인을 규명한다는 점에서 관련 연구의 확장에 기여할 수 있다. 본 연구에서 밝혀진 점들을 참조하여 SST에 대한 소비자의 양가적인 반응을 심도 있게 파악하는 것이 요구된다.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2002년도 e-Biz World Conference
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• pp.362-366
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• 2002

일반적 정의 :"온라인 네트워크를 통해 이뤄지는 모든 형태의 거래" OECD(1997):"전자상거래는 일반적으로 개인과 조직 모두를 포함해 텍스트, 음성 화상을 포함한 디지털데이터의 처리와 전송에 기초한 상업활동과 관련된 모든 종류의 거래" 경제주체에 따른 EC의 분류 : 기업 대 기업(Business to Business), 기업 대 소비자(Business to Consumer), 소비자 대 소비자(Consumer to Consumer), 정부 대 기업(Government to Business), 정부 대 소비자(Government to Consumer), 기업 대 딜러간(Business to Dealer), 인터네 비즈니스 사이트 대 사이트(Site to Site) Mobile Commerce의 정의 일반적 정의 : 휴대폰, PDA, 노트북 등의 개인 휴대 단말기와 무선 통신네트웍을 기반으로 한 재화(Goods), 용역(Service), 정보(Information) 및 디지털 컨텐츠 등의 모든 전자적 거래(중략)

• The International Journal of Costume Culture
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• 제5권1호
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• pp.34-57
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• 2002

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, and customs of societies around the world to be successful in the global marketplace.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2003년도 종합학술대회 논문집
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• pp.184-189
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• 2003

Usually offline sales depend on the promotion strategy to the consumer-type. But e-commerce has some difficulties in analysing the consumer-type. And providing products and services with differential approaches to the type. Therefore, this study is a kind of explore information to the consumer character-type.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2001년도 International Costume Culture Conference
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• pp.15-41
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• 2001

It appears our global society and economy are here to stay, despite current events. Mass communications including The Internet, increased world travel, and more and more consumers developing the ability to afford consumer goods, are all helping to bring world cultures closer together. Indeed, the world is rapidly changing and the fashion consumer, is especially affected. Despite the increased commonalities of peoples of the world, culture is a concept crucial to the understanding of consumer behavior. Marketers must understand the values, ethics, an customs of societies around the world to be successful in the global marketplace.

• 산업융합연구
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• 제5권2호
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• pp.33-51
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• 2007

environmental has given rise to a world where consumer persue satisfaction in quality and quantity of products. From this point of view, a study of the impact of logo design on brand association and consumer emotions is very important and useful. For this study, we investigate on the basis of preceding studies. Finally, it is thought that it will be necessary to conduct a more specific study on the relation between brand association and consumer emotions.

• 한국의류학회지
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• 제30권6호
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• pp.961-970
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• 2006

This study attempted to understand post-purchase consumer return experiences which had not received much attention in consumer behavior research. As a first step to understand return experiences from consumers' viewpoint, the study took an exploratory approach and identified themes and patterns from subjective consumer experiences. Whenever possible, attribution theory was applied to interpret the identified patterns. A total of 99 cases were collected from an open-ended questionnaire and analyzed based on a qualitative method. The reasons of product return was classified into five groups: changing mind; product defects; unsuitable products; products not expected; and for a better deal. External attribution was observed for return decisions caused by consumers' changed mind as well as by product defects. Dissatisfaction with defected products seemed to be intensified or reduced by service failure or success in the post-purchase service encounter. Consumer expectation and situations seemed to affect this process. Overall, the study supported attribution theory in the post-purchase return experience, and insights for research questions were proposed.

• 한국경영과학회지
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• 제34권3호
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• pp.29-41
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• 2009

The purpose of this paper is to develop a new classification method for predicting consumer choice based on genetic algorithm, and to validate Its prediction power over existing methods. To serve this purpose, we propose a hybrid model, and discuss Its methodological characteristics in comparison with other existing classification methods. Also, we conduct a series of experiments employing survey data of consumer choices of MP3 players to assess the prediction power of the model. The results show that the suggested model in this paper is statistically superior to the existing methods such as logistic regression model, artificial neural network model and decision tree model in terms of prediction accuracy. The model is also shown to have an advantage of providing several strategic information of practical use for consumer choice.