• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.7
• /
• pp.864-873
• /
• 2013

This study analyzed the correlation between the sources of the complaints and various factors such as gender, garment type, fabric type, textile material and washing methods for products. This survey utilized a total of 2,609 consumer apparel product complaint cases filed with the Korea Consumer Agency between 1997 and 2009. In regards to consumer liability: it was found that more incidents of failures due to carelessness were reported among men's clothes, knitted garments, cotton clothes, polyester clothes, wool blend clothes, pants, shirts, sportswear, and laundry only clothes. In regards to dry cleaner's liability: women's goods, woven clothes, silk clothes, cotton blend clothes, jackets, shirts and hanbok, and dry clean only clothes indicated problems more frequently. In regards to manufacture's liability: women's clothes, woven clothes, wool clothes, silk clothes, wool blend clothes, polyester blend clothes, formal dress clothes, jackets, hanbok, and dry clean only clothes indicated problems more frequently. This study provides consumers with information necessary to take preventive measures and basic information that can be utilized to improve the quality of production and services by understanding the sources of dissatisfaction, type of clothes found with problems, and the main causes of consumer complaints for garment products according to who is liable.

• Korean Management Science Review
• /
• v.31 no.4
• /
• pp.117-134
• /
• 2014

Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.

• The Journal of Society for e-Business Studies
• /
• v.9 no.3
• /
• pp.39-56
• /
• 2004

This study introduces consumer protection policies at domestic and overseas, regarding the current situation that is raised about, and analyzes how to promote e-commerce with consumer protection oriented. This article explores e-commerce protection policies aiming at enforcing consumer protection and introduces some strategies - enhancing consumer trust, improving electronic transaction disputation, personal information security and privacy and using authorized certificate. This paper aims at suggesting the method of promoting e-commerce through ensuring the consumer trust and decreasing the transaction cost.

• Journal of the Korea Society of Computer and Information
• /
• v.17 no.11
• /
• pp.163-171
• /
• 2012

Many previous researches in the area of online games have been carried out about internet addiction by psychologist and about the development of related technologies by scientists. There are a few studies about the consumer satisfaction from the online business model. The purpose of this study is to examine the causal relationship between critical factors and consumer satisfaction of online game users. This study model used five themes(interactivity, enjoyment, challenge, feedback, design) in order to identify the effect of critical factors on consumer satisfaction. The result of this study identified that interactivity, enjoyment, challenge have a significant effect on consumer satisfaction of online game users. Future areas for studying on the Effect of Critical Factors on Consumer Satisfaction of Online Game Users are continuously discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.2
• /
• pp.280-291
• /
• 2002

This study was to apply FLC(Fashion Life Cycle) concept with extended PLC(Product Life Cycle) theory of marketing for a basis. This article was particularly analyzed relations between demographic variables and fashion lifestyle toward consumer's behavior at decline stage of FLC empirical study was to target women's formal dress. Data were collected from the adult females residing in Youngnam district. Sampling were peformed pretest and main survey. Total 386pcs of answers were used for final analysis. The results of analysis were as follows. First, Hypothesis 1 & 4 were showed meaningful differences between fashion lifestyle patterns and consumer's behavior at decline stage of FLC according to demographic characteristics. Second, Hypothesis 2 also was adopted meaningful differences of consumer's hoarding behavior at decline stage of FLC in accordance with fashion lifestyle patterns. Third, Hypothesis 3 of fashion lifestyle patterns which has related consumer's recycling behavior at decline stage of FLC was rejected. In conclusion, This article discusses implication of fashion marketing strategies and summaries..

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.12
• /
• pp.1992-2005
• /
• 2010

Emotion directly affects consumer buying behavior. This study examines Chinese consumers' emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers' appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers' purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.

• Journal of the Korean Society of Costume
• /
• v.42
• /
• pp.113-126
• /
• 1999

The purpose of this study was to identify the differences n preference of advertisement and intention to buy the advertised jeans among the consumer groups which perceived eroticism and attraction of female model in advertising differently. he data were collected using questio-nnaires which contained eleven advertisements of Guess jeans selected form Vogue magazine publ-ished from 1990 to 1996. Female college students (n=270) living in Seoul Korea participated in the study. The data were analyzed by one-way ANOVA. he results of this study were as follows:First there were significant differences in preference of advertisement and intentio to buy the advertised jeans among the consumer groups which had different perceptions of eroticism and attraction of model in the case of eleven advert-isements. Second consumer group which perceived model erotic and attractive highly had the most preference of advertisement and intention to buy the advertised jeans, However consumer group which perceived model low in two aspects had the lowest preference and intention to buy. Third consumer group which perceived model a low erotic but highly attractive women had a higher preference of advertisement and intention to buy the advertised jeans than consumer gorup which perceived model a highly erotic but low attractive women or the former group was similar in prefe-rence and intention to buy to the latter group.

• Journal of the Korean Society of Costume
• /
• v.42
• /
• pp.43-58
• /
• 1999

The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.5
• /
• pp.765-774
• /
• 2010

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were analyzed by using factor analysis, Cronbach's alpha, and path analysis using LISREL 8.53 program. The results of this study suggest that the consumer innovativeness, such as Internet-innovativeness and Fashion-innovativeness affect shopping mall attributes including Loading, Visual, Information, Variety, and Price/Fashion. These attributes and the shopping mall satisfaction partially mediated the impact of consumer innovativeness on e-loyalty of shopping malls through the Internet. Especially, consumer satisfaction was the most important determinant to build up e-loyalty for the online shopping of fashion products. The findings provide implications for e-retailers to develop strategies related to consumer innovativeness, shopping mall attributes, and the e-loyalty of shopping malls for fashion products.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.8 s.145
• /
• pp.1125-1135
• /
• 2005

The purpose of this study were to clarify differences in information processing type in relation to the consumer knowledge and involvement of apparel and to clarify differences in demographic characteristics in relation to the information processing type of consumer. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. Major statistical methods were Chi square test and discriminant analysis. The results were as follows: 1. Consumer knowledge was found to be significantly related to the classification of information processing type. Low knowledge group tended to process infarmation rationally but high knowledge group utilized both rational and experiential process. 2. Consumer involvement was found to be significantly related to the classification of information processing type. Low involvement group tended to process information passively. High involvement group utilized both rational and experiential process 3. Information processing type was related to consumer's demographic characteristics such as age, education level, marriage, and purchase expense of apparel