• 제목/요약/키워드: consumer organization site

검색결과 8건 처리시간 0.03초

소비자단체 사이트의 평가 (Evaluation of a Consumer Organization Site)

  • 남수정;유현정;김기옥
    • 대한가정학회지
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    • 제44권8호
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    • pp.127-142
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    • 2006
  • This study, systematically evaluated the services provided by consumer organization site in order to improve the possessing problems or deficient aspects and present a desirable direction for instituting the planning of a new consumer group site. An evaluation of the level with respect to contents of consumer organization site showed that communication had the lowest grade while design had the highest. There were some technical errors related to accessibility of the site. An examination of the quality of consultation showed that success rate was low and the contents of the consultation were inadequate. However, compared with service quality of the consumer organization site estimated in the year of 2000, the current service showed significant improvements in terms of the overall quantity of information.

민간 소비자상담 사이트의 상담서비스 평가 (Evaluation of counseling Services in Private Consumer Counseling Sites)

  • 김기옥;유현정;남수정
    • 대한가정학회지
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    • 제39권7호
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    • pp.145-163
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    • 2001
  • The purpose of this study was to evaluate counseling services in consumer counseling sites. We analyzed the contents and services of consumer counseling from the following internet sites; http : //www . gcn. or. kr , http : //www. jubuclub. or. kr, http : //www. cacpk. erg, http : //www . tor. co. kr/~ consumer, http : //civ. miriman. co. kr, http ://my. netian .com/~rokmc9. The major findings were summarized as follows: (1) All sites provided both a lot of information on consumer affairs and services for consumer counseling. (2) Two out of six private consumer counseling sites were technically inappropriated. They are wow.gen.or.kr and cia.miriman.co.kr (3) Consumer counseling services with specialized information and laws on consumer affairs were more likely provided from sites of consumer organizations than personal sites. (4) Personal sites made more consumer friendly communication than organization sites.

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소비자 자발적 안티 사이트 관련자들의 안티사이트 평가: 질적연구방법의 적용 (A Qualitative Study on the Evaluation on tm he Consumers' Voluntary Anti-sites on On-line from the People Concerned)

  • 최영원;이은희
    • 한국생활과학회지
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    • 제16권4호
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    • pp.783-800
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    • 2007
  • This study examined the evaluation on the consumers' voluntary anti-sites on on-line from the people concerned, such as the people of an enterprise, a consumer organization, and the consumer. We collected the data using in-depth interview of qualitative analysis. The in-depth interviews were carried out for about two hours in each respondent. Total 15 respondents, 5 in each part of three parts such as an enterprise, a consumer organization, and the consumer, were answered a interview. The data was analysed by content analysis method. As the result of this study, the people concerned to enterprises answered that anti-sites helped the enterprises through the objective and the constructive criticism. The consumers participating in the anti-sites also answered that the existence of anti-sites helped the companies to know the complaint and the dissatisfaction with their goods or services. We suggest the followings for the desirable consumers' voluntary anti-sites through this study. First, the companies need to recognize that the anti-sites help the companies because the anti-sites give the companies the information of improving the product and the corporate management. Second, people concerned to the consumer organizations need to take a neutral role so that the consumer members of anti-sites demand a proper compensation to the companies and receive the reasonable compensation. Third, the anti-sites' managers should give information to the consumer members of the anti-sites continuously, operate the anti-sites actively such as answering a question and managing their members. Fourth, the consumer members of anti-sites should have active attitude in participating in an anti-sites from exchanging various information to uploading their information.

식품산업체의 위기관리 조직 및 위기대응 절차 (Organization of Crisis Response Teams and Operating Procedures for Crisis Response Activities in the Food Industry)

  • 김종규;김중순
    • 한국환경보건학회지
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    • 제41권3호
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    • pp.191-202
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    • 2015
  • Objectives: Promotion of food safety/eradicating adulterated food has been listed as one of the four major issues recently identified for action by the Korean government. Due to the related seriousness, the food industry has been encouraged to take steps to restore consumer confidence. In order to set guidelines for the creation of manuals for the response to a food safety crisis by the food industry, this study provided a suggested organization for a crisis response team and operating procedures for crisis response activities. Methods: The prototypes of an organizational structure and a set of standard procedures for a crisis response system were provided. Results: The results of the study suggested that a crisis response team should be comprised of four divisions of responsibility: information analysis, site response, communication and operational support. The organization chart and the role and functions for each division of the crisis response team should be indicated. Response activities will be more effective when the team features multi-disciplined staffing, such as public relations, food safety/technology/quality, sales/marketing, purchasing, production, distribution/logistics, regulatory affairs/legal, and consumer service specialists. This study created a flow chart for the total crisis response system, which included crisis and normal situations. A crisis response team should be continuously operated for both crisis and normal conditions. This study also suggested a scenario to explain the procedures for crisis response activities. Conclusion: In order to cope more effectively with a food safety crisis, the organizational structure and its functions should be defined clearly, and a detailed set of standard procedures for response activities should be offered.

인터넷 의류 쇼핑몰에 대한 소비자 만족도 평가 -의류 치수체계를 중심으로 - (Evaluation of Customer Satisfaction on the Internee Apparel Shopping Mall - Focused on Apparel Sizing System -)

  • 이경화;조재희
    • 복식
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    • 제51권3호
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    • pp.129-139
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    • 2001
  • The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.

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친환경·GAP·HACCP이 농업 생산자조직에 미치는 영향 (The Effect of Environment-friendly Certifications on Agricultural Producer Organizations)

  • 김창환;박성호
    • 유통과학연구
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    • 제13권6호
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    • pp.97-104
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    • 2015
  • Purpose - The distribution of agricultural products is changing due to recent shifts in environmental free trade. Specifically, the competitiveness of domestic agricultural products has weakened as a result of the Korea-China Financial Trade Agreement. Agricultural producers are faced with increasing difficulties and organized production centers are growing in importance daily. To overcome this crisis, agricultural producer organizations are vying for environment-friendly agricultural certifications, Good Agriculture Practices (GAP) and Hazard Analysis and Critical Control Point (HACCP). In particular, as consumer demand for higher safety grows, farmers are increasing their certification rates. Therefore, this certification system is expected to help strengthen the competitiveness of agricultural producer organizations. Research design/data/methodology - Organized production centers are classified by certification. A survey was conducted with 91 organizations using factor analysis and logistic regression analysis for the examination. The factor analysis results are as follows. Raw material procurement, education·specialization, marketing, joint business, organizing ability, business management, effectiveness, certification, and larger organizations were classified as the nine types of factors. These factors affect the organized production centers and are used in the logistic regression analysis. The purpose of such research and analysis is to suggest a direction for future production center policies. Results - The basic statistical results are as follows: analysis of the producer organizations of 91 sites, average number of members per site of 1,624, and average sales of 25,961 million won. Additionally, the average income per farmer is 175 million won, and the pooling system rate is 53.5%. The factor analysis results are as follows. Factor 1 consists of contract cultivation, ongoing shipment, selection subdivision, traceability, and major retailer management. Factor 2 consists of manual cultivation, specialty selection, education program, and R&D. Factor 3 consists of advertising, various dealers, various sales strategies, and a unified sales counter. Factor 4 consists of agricultural materials co-purchase, policy support, co-shipment, and incentives. Factor 5 consists of the co-selection and pooling system. Factor 6 consists of co-branding and operating by the organization's article. Factor 7 consists of the buy-sell ratio and rate of operation of the agriculture promotion center. Factor 8 consists of bargaining power in volume and participation rate of farmer certification. Factor 9 consists of increasing new subscribers. The logistic regression analysis results are as follows. Considering the results by type of certification, the environment-friendly agricultural certification type and the GAP certification type have a (+) influence. GAP and HACCP certification types affecting the education·specialization factor have a (+) influence. Considering the results for each type of certification, the environment-friendly agricultural certification types on the effectiveness factor have (-) influence; the HACCP certification types on the organizing ability and effectiveness factor have a (-) influence. Conclusions - Agricultural producer organizations should develop plans as follows: The organizations need to secure education for agricultural production; increase the pooling system ratio for sustainable organizational development; and, finally, expand the number of agricultural producer organizations.

국유림 경영제도에 대한 수요자의 인식정도에 관한 연구 (A Study on the Demander's Consciousness of the National Forest Management System)

  • 박경석;이성연;최수임;김현식;정세명;안기완
    • 한국산림과학회지
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    • 제99권3호
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    • pp.380-390
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    • 2010
  • 본 연구는 국유림 경영제도(공동산림사업 및 국민의 숲 제도)에 대한 수요자의 인지정도 및 참여의사, 제도에 대한 중요성 정도, 제도 참여에 대한 원하는 수혜, 국유림 역할에 대한 중요도, 제도의 목적달성도 등 변수 측정을 통해 국유림 경영제도에 대한 수요자의 의식 차이를 규명하고 동시에 활성화 방안을 모색하고자 수행하였다. 조사대상은 국유림 경영제도의 수요자인 제도 미참여 환경단체(158, A Type), 제도 참여 환경단체(181, B Type), 사회 공헌활동 관련 환경백서를 발간하는 기업(169, C Type), 지자체(249, D Type)의 4 Type으로 분류하였다. 조사 결과, C Type의 62.7%는 제도에 참여할 의사를 나타냈고, 참여 희망분야는 나무심기와 숲 가꾸기(56.2%) 등 직접 참여를 선호하였다. 참여 의사가 없는 37.3%는 산림을 활용한 사회공헌보다는 타 분야 사회공헌활동의 이점이 더 크기 때문(72.2%)에 국유림 활용을 고려하고 있지 않다고 응답하였다. 단, 다양한 국유림 관련 시설(사원 연수 등)이나 산림청 차원에서 적극적인 지원책이 제공된다면 산림을 활용한 사회적 참여를 고려하겠다는 반응을 나타냈다. A Type의 61%는 국유림 경영제도를 사전에 인지하고 있음에도 불구하고 제도를 활용하지 않은 주요인으로 참여장소의 확보문제, 현지 참여에 대한 번거로움을 제시하였고, D Type은 국민의 숲 제도(3.69)의 산림휴양 교육 문화시설(4.15), 산림레포츠의 숲(3.90) 참여에 높은 관심을 보였다. 특히, 경기/강원권 지자체에서는 체험의 숲을, 전라/충청권 및 경상권 지자체에서는 산림레포츠 숲을 선호하고 있는 것으로 나타났다. 이러한 분석결과를 토대로 수요자 의사를 반영하는 국유림 경영제도의 활성화 방안으로서 참여대상, 범위를 확대하는 법적 요건의 정비, 기업의 사회공헌요구에 의한 자발적 참여 유도를 위한 인센티브 제공 방안, 제도 운영의 활성화를 도모할 수 있는 전담 비정부 전문기관의 설립 등을 제시하였다.

농산물우수관리제도의 현황과 발전방안 (Current Situation and Development Strategy for the Korea-Good Agricultural Practices System)

  • 윤덕훈
    • 한국식품위생안전성학회지
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    • 제33권1호
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    • pp.1-11
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    • 2018
  • 우리나라에서 GAP인증제도가 시행된 지 10년이 지났고, 정부는 2022년까지 전체 재배면적의 25%까지 GAP인증을 취득토록 하겠다는 목표를 가지고 있다. 2017년말 기준으로 전체 재배면적의 6.3%, 전체 농가의 8.1%가 인증을 취득했는데 인증확대의 정도는 기대보다 느린 실정이다. 이에 본 연구에서는 GAP인증 농가에 대한 설문조사와 현장점검을 통해 GAP인증의 확대가 더딘 원인을 규명하고 GAP인증의 확대를 위하여 현 제도의 문제점 분석에 따라 발전방안을 제시하고자 수행하였다. 인증농가는 농산물 안전과 위생에 대한 필요성은 인식하나 실제 현장실천방법에 대해서는 부적합 사항이 다수 존재하였다. 이는 인증기준의 모호성과 생산자에 대한 교육방법의 오류에 기인한 것으로 판단된다. GAP인증이 농가에 확대되는 속도가 느리고 소비자의 인지도가 낮은 이유는 GAP인증제도 운영의 구조적 문제로 생각되며, 이에 따른 개선방안이 필요하다. 국가주도형의 GAP인증제도를 국가주도형 민간인증제도로 전환을 할 필요가 있다. 국가는 정책, 연구 및 사후관리에 중점을 두고, 그 외 인증 및 교육, 홍보 등에 관한 실무는 출연기관 형태의 별도조직을 신설하여 담당케 할 필요가 있다. 국가는 GAP인증 확대를 위한 중장기적인 계획을 수립하여 체계적으로 수행할 필요가 있다. 우리나라의 영농 규모에 비해 지나치게 많은 인증기관은 지정기준을 강화하여 통폐합할 필요가 있으며, 인증기관의 재정 자립도와 올바른 인증업무 수행을 위하여 신청수수료를 현실화해야 한다. 또한 인증심사원의 자격기준을 강화하고 교육체계를 정비하여 양질의 심사원을 육성해야 한다. 법령 중심의 단순화된 인증기준은 실제 실천방안 중심으로 세분화할 필요가 있다. GAP인증제도의 발전적 개선을 위하여 산학관의 전문가로 구성된 위원회를 통해 밀도있는 토의가 필요하며 구체적인 발전방안을 도출하여 시행함으로써 안전안심농산물 생산을 통한 국민의 먹거리 안전성에 기여를 할 수 있을 것이다.