• 유통과학연구
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• 제14권8호
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• pp.123-128
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• 2016

Purpose - Korean Wave that overspreads around Asia and America, especially the Korean beauty wave, has reached Mongolia and Mongolian consumers. Mongolia consumers usually prefer foreign cosmetic brands to local brands, because the local brands cannot satisfy fast changing needs and wants of local consumers. Research design, data, and methodology - Based on previous studies about life style of Mongolian consumers, advertisement properties and consumer behaviors, we propose a research model and related hypothesis. In order to test hypotheses, we analyzed 366 survey data out of 376 by eliminating improper 10 responses. Factor analysis and reliability analysis was conducted by SPSS 22.0. We used multiple regression analysis and parameter analysis to test the relation between variables. Results - As exploring the Mongolian consumers' current usage of cosmetic products, we found that the customers' focus is how the products fit with their skin. Mongolian consumers often get the information about cosmetic products through TV and internet. Mongolian consumers show positive attitudes on the appearance of Korean celebrities in responsibility, while there is no significant effect on attractiveness. Mongolian consumer's behaviors toward brand have positive effect on both responsibility and attractiveness of Korean commercial celebrities. Responsibility and attractiveness of Korean commercial celebrities have positive effect on the behaviors toward advertisements of cosmetic products. Conclusions - Behaviors toward advertisements of cosmetic products have positive effect on both purchase intention and loyalty of customer. Responsibility and attractiveness of Korean commercial celebrities have positive effect on mediating variable of behavior toward advertisement and independent variable of purchase intention. Responsibility and attractiveness of Korean commercial celebrities have positive effect on mediating variable of behavior toward advertisement and independent variable of loyalty of customer. In order to improve the effect of advertisements, firms need to consider not only the technique of the model but also the image of model in regard to trust and professionalism appealing to consumers. In addition, firms need to choose the model who fits in with the image of the firms and the products and service of the firms. Finally, Mongolian consumers tend to acquire the shopping information through TV advertisements, especially featuring Korean popular stars, thus, TV advertisements can be a wise option in Mongolian cosmetic market.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2004년도 정기총회 및 춘계학술대회
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• pp.107-108
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• 2004

Clothing among lots of products is a means to express individuality and lifestyle of individual, its functions and uses are changing. Recently, it is asking the higher grade, specialization, diversity of production, because of the influence of changed lifestyle of consumers(Chang, 1999). Knitwear that can satisfy such as consumer’s desire, and give the soft and convenient feeling is a popular fashion item that women can enjoy because of its unique characters like the flexibility, expansion, and drape. (omitted)

• 한국의류학회지
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• 제21권1호
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• pp.10-18
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• 1997

The purpose of the study were to classify apparel shoppers into specific apparel shopping orientation groups and to compare the classified groups on importance of store attributes, information sources, lifestyle activities, and demographic characteristics. The data were obtained from questionnaires filled out by 317 women in Daegu and were analysed by utilizing factor analysis, cluster analysis, and ANOVA. By cluster analysis of apparel shopping orientation factors, three groups were identified: Recreational shopper (48%), Economic shoppers (20%), Apathetic shoppers (32%). The results of ANOVA indicated that the cluster groups are significantly different in importance of store attributes (product assortment and shopping convenience), information sources (marketer-driven and consumer -driven), lifestyle activities (regular activities and activites for self-improvement), and IPmnuraDhic characteristics (age and education).

• 한국의류학회지
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• 제19권5호
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• pp.811-825
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• 1995

The purposes of the study were 1) to segment the female apparel market based on clothing benefits sought by female adualt consumer in Cheju, and 2) to develop a profile of each segment concerning lifestyle, use of information sources, perceived store attributes, store preference and demographics. The data(n=228) were collected via a questionnire from adult females of ages over 20's. Using cluster analysis on benefits sought factors, four groups were identified and labeled as 1) Economic-value oriented users of clothing(24%) : 2) Brand oriented users of clothing(14%); 3) Aesthetics/fashion oriented users of clothing(26%); 4) Easy care oriented users of clothing(36%). ANOVA and Chi-square statistics revealed significant differences among the four groups according to clothing benefits sought factors, lifestyle factors, use of information sources, store attributes perceived on store types, store-type choices, new store-type preferences and demographic variables. A profile of these groups was developed.

• 한국조리학회지
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• 제11권1호
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• pp.87-104
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• 2005

A lifestyle changes according to environment. It appears more in the dietary life connected with the necessities in life. This study is executed empirically through the questionnaire that consists of selection attribute and variables connected with "well-being" that is examined in empirical analysis. It was carried out for 20 days from July 15 to August 5, 2003 with the customers who live in Seoul and the suburbs. With collected data, there were frequency analysis and factor analysis, reliability analysis using SPSS 10.0 packages, and T-test and ANOVA were enforced for the verification of differences between demographic elements with each factor. The result indicates that the inclinations of customers changed from the "well-being" trend have four factors: health consideration factor, food materials factor, cooking factor, and habit factor. And the housewife group shows the great changes in habit factor. In case of the changes according to incomes, the larger income earners tend to consider health more. In conclusion, people came to prefer the healthy Korean style food from the well-being trend.

• 한국생활과학회지
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• 제17권2호
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• pp.279-292
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• 2008

The concept of "new consumer sovereignty" is playing a significant role in having the initiative of production and consumption of technology and culture trend. Today the 'new consumers' positively use digital and information technology in purchasing. To understand these consumers' new purchase tendency, the study examined the actual conditions 1) of consumers' use of digital and information technology, 2) of digital devide between consumers, and 3) the consumer's attitude to changes of their lifestyle which digital convergence could result in. The subjects were thousand male and female adults. The data were collected from a survey conducted by Embrain, a research firm in Seoul, in the period of June 1st, 2007 ${\sim}$ June 10th, 2007. The results show: 1. Most subjects have computers, their Internet use is their general life, and they have lots of exposure opportunities to digital information. They positively and actively use information technology. 2. Between male and female subjects, and between old and young generation there is a significant digital gap. But the gap between regional areas is statistically not significant. 3. The subject's attitude to digital convergence society shows both positive expectation and negative concerns. Concludingly, to embody a desirable digital convergence society, it is necessary to be searched the ways which can decrease the digital gap and policy to share benefit that information technology can give to consumers.

• 가정과삶의질연구
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• 제27권2호
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• pp.11-28
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• 2009

This study is intended to make a tool which can identify how consumers consume by presenting a concept of "consumption style" and by developing the scale to measure it. In order to study the scope and meaning of consumption for modern consumers, "the meaning of consumption" was theoretically considered. Based on it, the concept and perspective of 'consumption style'was formed and then the scale for measuring it was developed. To develop the scale, the scale was formed by extracting questions through a literature survey, and verifying validity through experts' opinion. Then, the final scale was developed by conducting a questionnaire survey for consumers. A preliminary 150- item scale was developed through a literature review. 1000 consumers responded to an online survey using the preliminary scale. This research was made with the intention of not only supplying the academic data on the consumer's "consumption style" but also understanding the consumer's basic behavior patterns. Then A series of tests, such as test-retest, item-to-total correlation, Cronbach's reliability coefficient and factor analysis, were conducted using the survey data. The final scale with 68-items was constructed in the end. The "consumption style" Scale for Consumers consisted of 4 factors.

• 유통과학연구
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• 제20권10호
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• pp.67-77
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• 2022

Purpose: This study aims to determine the online shop service performance of fresh food products distribution, consumer motivation, and their relationship during the COVID-19 pandemic. Research design, data, and methodology: A survey was conducted online using Google Forms on 100 consumers of TaniHub application users. Data in the form of scale were analyzed descriptively to explain the service performance and consumer motivation. The service performance consists of technical services and marketing services. Technical service indicators consist of payment, delivery, and products. Meanwhile, the marketing service indicator consists of promotions and prices. The consumer motivation is characterized by reference, actualization, and lifestyle. The relationship between the two was analyzed using Spearman's rank correlation. Results: The most consumers are millennial generation who were active in social media. They are employees with Bachelor's and Master's qualifications and included in the middle economic groups. TaniHub online shop had good technical and fair marketing performance. The motivation of online shop consumers of fresh food products through the TaniHub application was high. Conclusions: The findings discovered a significant relationship between online shop service performance and consumer motivation. It indicates the need for improvement in marketing services, especially promotions, to improve the performance of this e-agribusiness company.

• 대한가정학회지
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• 제41권10호
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• pp.185-198
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• 2003

Fashion is a field that responds sensitively to social and cultural atmospheres, brings about constant change due to consumer demand for new items in new fashion trends and in the latest design. The fashion industry tries to predict what kind of clothing the customers desires and produces fashion products according to trend information stated by fashion information services. This research analyses the relativity between the trends stated in the fashion information books and what consumer accept, and with this information find the application of trend information books in the planning of domestic woman's clothing. The used information books were based on Samsung Fashion Institute and Interfashion Planning, Inc. The 02/03 F/W season emphasized restoration-romantic, nostalgic mood themes. Fashion trend information and consumer acceptance condition tend to concentrate on trend themes given tv fashion information companies. In other words, $Sincere\;girl(39.04\%){\to}Frontier\;girl(34.92\%){\to}Dark\;lady(18.43\%){\to}Lady\;belle(7.59\%)$ in this order Also when looking into the consumer's wearing, no one theme appears by itself and the themes are mixed accordingly to one's lifestyle and sensibility. Accordingly fashion information organizations must provide precise fashion trends according to consumer sensibility & consumption and also compare trend information to consumer fashion trends each season. With this precise information the planned design plans will help the domestic fashion markets, which are gradually overrun by foreign brands, develop a unique and original fashion product that meets consumer sensitivity needs, and develop a new stepping stone for fashion companies and the relative fashion industry and furthermore contribute to the advancement of overseas markets.

• 한국경제지리학회지
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• 제10권4호
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• pp.461-480
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• 2007

본 연구는 생태관광 참여특성에 따라 라이프스타일 유형에 어떠한 차이가 있는지를 조사하였고, 인구통계적특성, 라이프스타일유형, 생태관광특성 변수가 생태관광 참여특성에 어떠한 영향력을 미치는가를 분석하였다. 분석결과는 다음과 같다. 첫째, 생태관광 참여자집단과 비참여자 집단에 따른 라이프스타일 유형별 차이분석 결과는 사교지향요인과 여가지향요인에서 유의한 차이를 보였다. 즉, 생태관광 참여자 집단은 비참여자 집단보다 사교지향적이며 여가지향적인 라이프스타일을 소유하고 있는 것으로 나타났다. 또한 생태관광 참여의향수준에 따른 라이프스타일 유형 차이분석에서는 사교지향요인과 진보지향요인이 유의한 변수로 분석되어졌다. 즉, 참여의향수준이 높은 집단은 그렇지 않은 집단에 비해 좀더 사교적이며 진보적인 라이프스타일인 것으로 나타났다. 둘째, 인구통계적 특성, 생태관광특성, 라이프스타일유형이 생태관광 참여에 어떠한 영향력을 미치는가에 대한 로지스틱 분석에서는 생태관광 학습성향, 여가지향요인, 학년변수가 유의미한 영향력이 있는 것으로 나타났다. 즉, 생태관광에 대한 지식이 많고 교육받은 경험이 있을수록, 라이프스타일이 여가지향적인 소비자일수록 그리고 학년이 낮을수록 생태관광에 참여할 확률이 높은 것으로 밝혀졌다. 셋째, 인구통계적특성, 생태관광특성, 라이프스타일유형이 생태관광 참여의향에 어떠한 영향력을 미치는가에 대한 회귀분석에서는 생태관광 인식성향, 선호성향, 사교지향요인, 진보지향요인이 유의한 변수로 선정되었다. 다시 말해 생태관광에 대하여 긍정적인 가치를 가지고 있으며 생태관광이 자연환경보전에 긍정적으로 기여 할 것이라고 인식 하며, 생태관광이 대중적관광보다 더 좋을 것이라고 생각하는 소비자가 생태관광에 참여할 의향이 높은 것으로 분석되었다.