Proceedings of the Costume Culture Conference (복식문화학회:학술대회논문집)
- 2004.04a
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- Pages.107-108
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- 2004
Shopping Orientation and Knitwear Purchasing Behavior of Female College Students in the U.S.
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Lee, Ok-Hee
(Dept. of Clothing and Textiles, Sunchon National University)
;
- Kang, Young-Eui (Dept. of Clothing and Textiles, Sunchon National University) ;
- Margaret, Rucker (Dept. of Textiles and Clothing, University of California)
- Published : 2004.04.01
Abstract
Clothing among lots of products is a means to express individuality and lifestyle of individual, its functions and uses are changing. Recently, it is asking the higher grade, specialization, diversity of production, because of the influence of changed lifestyle of consumers(Chang, 1999). Knitwear that can satisfy such as consumer’s desire, and give the soft and convenient feeling is a popular fashion item that women can enjoy because of its unique characters like the flexibility, expansion, and drape. (omitted)
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