• Title/Summary/Keyword: consumer life improvement

Search Result 94, Processing Time 0.026 seconds

A Grounded theory Analysys of the Successful Process : Consumer perspective of Entrepreneurial (창업소비자의 관점에서 본 창업 성공과정에 대한 근거이론적 분석)

  • Back, Jae Hwa;Seo, Jeong Hee
    • Korean Journal of Human Ecology
    • /
    • v.22 no.4
    • /
    • pp.619-635
    • /
    • 2013
  • The purpose of the study was to qualitatively analyze how entrepreneurs would succeed in business from the consumer perspective of entrepreneurial. In particularly, this study understood what has made the entrepreneurs do their own business, learning contextual and mediating conditions. In order to achieve the research goals, the study conducted in-depth interviews to a total of 11 entrepreneurs and based on data from the interviews, carried out a grounded theory analysis. According to the results, the successful entrepreneurship process paradigm model from the consumer perspective of entrepreneurial was observed with some central phenomenon, 'change of course', via casual circumstances as 'self-realization' and 'material value realization.' For the contextual conditions, there found 'anxiety for survival', 'organic motive', 'confidence in a market' and 'relational role element' as well. The interaction strategies consisted of 'internal capability improvement', 'internal and external activity directivity growth' and 'marketability judgement ability.' The mediating conditions were observed to be 'strategic cognition improvement' and 'growing of desire to succeed'. The analysis results reported that there were two different aspects as 'increase of stable dailiness' and 'productivity enlargement'. In terms of the core category, it was 'securing of stable dailiness and competitiveness in the market as well by developing characteristics and abilities of an individual for the life value realization.' Those results confirmed that once pleasure and satisfaction in daily life increase, the confidence of the entrepreneurs improves too, which would encourage them to continue the business.

A Study on Strengthening the Curriculum Competitiveness of Consumer Education Consisted with the Web 2.0 Information Age: Based on the Evaluation of Availability and Improvement of Teaching Method of Consumer Education in High School Domestic Science (Web 2.0 정보화 시대에 부합되는 소비자교육 교과경쟁력 강화 방안에 관한 연구: 고등학교 기술/가정 교과에서의 소비자교육에 대한 유용성 평가와 교육방법 개선을 중심으로)

  • Hwang, In-Sook;Park, Sun-Young
    • Journal of Families and Better Life
    • /
    • v.28 no.3
    • /
    • pp.27-41
    • /
    • 2010
  • In this study, based on the current curriculum of consumer education in high school with the advent of Web 2.0 age, I analyzed both the curriculum used by new information tools related with Web 2.0 age and the one used by traditional tools to find out the degree of necessity of consumer education for the high school students in proportion to the level of their informational ability. First, compared with the education of food, clothes and shelter in the curriculum of manual training and domestic science, the necessity, importance, and availability were low and the students had a lower level of interest than they had with the three factors mentioned above. Second, after dividing the sector of consumer education in the curriculum into three fields such as reasonable purchase and use, solution and prevention of consumer problems and forming a new consumer trend, I looked into the necessity of the teaching method using conventional tools and the one using new informational tools following Web 2.0 age respectively. Traditional tools were favored for the education of consumption-related laws and policies, consumers' rights for the general cause of consumer problem solving and preventing. For the generation of the new comsumer trend, the new information tools were preferred in the appreciation of consuming culture and the issues of consuming environment. Third, it was revealed that students' level of informational ethics was the highest at 5.55 while their level of information creation and processing was the lowest at 3.96 from the research of six categories of their informational ability.

Characteristics of health-concerning interior design under well-being trends (웰빙 트렌드에 따른 아파트의 건강 관련 실내 디자인 요소에 관한 연구)

  • Ha Mi-Kyoung;Lim Bo-Lyun
    • Korean Institute of Interior Design Journal
    • /
    • v.14 no.3 s.50
    • /
    • pp.130-138
    • /
    • 2005
  • Recently, as people are interested in the quality of life and well-being trend, the consumer's demand on a healthy residence is rapidly increasing. To offer heathy residential environment to consumers, it is necessary to investigate the quality of design regardings health. The purposes of this study are to arrange the elements of interior design for the healthy apartment and to present the essential points of design to make a proposal for the newly built healthy apartment. It is believed that the accumulated data will be the basic information to develop more healthy apartment in the future. Questionnaire was delivered and analyzed. Also, checklist were checked by visiting model house. Through the comparison and analysis between consumer's demand and the condition of the model house, this research suggests what the healthy apartment should be replenish. The result of this study are as following. In spite of the demand of improvement on sanitation, health diagnosis program, thermal comfort, sound comfort were high but the evaluation of the present apartments shows not that high. Consumer's demands like above are reflected on latest apartments but those are not reached enough to the consumer's demand.

Shelf-life Extension of Fresh and Processed Meat Products by Various Packaging Applications

  • Lee, Keun Taik
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
    • /
    • v.24 no.2
    • /
    • pp.57-64
    • /
    • 2018
  • This article delves into the current status of various packaging technologies, which are currently being applied or are under development for the shelf-life extension and quality improvement of fresh and processed meat products. Traditional packaging methods include vacuum packaging, modified atmosphere packaging, and air-permeable packaging. Recently, innovative packaging methods have been introduced that utilize technologies such as barrier-films, active packaging, nanotechnology, microperforated films, far-infrared radiations, and plasma treatment. All of these packaging methods have their own merits and drawbacks in terms of shelf-life and quality maintenance. A right choice of packaging system for fresh and processed meat products must be made in accordance with the conditions of the raw material, storage, and distribution in the market and household, and while considering the environmental sustainability and consumer's expectations.

A Study on Lifestyle Classification Using Q-Sorting Method (Q-sorting 방법을 이용한 주생활양식 유형화 방안에 관한 연구)

  • 신연섭;이미연;민조희;허진민;김아름;이연숙
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2003.05a
    • /
    • pp.59-64
    • /
    • 2003
  • Recent rapid economical growth has brought many of changes and great improvement in quality of life in Korea. In accordance with this social trend, there are diversified lifestyles which influence consumer behavior, The purpose of this study was to develop an instrument that is able to measure more efficiently current housing lifestyle pattern. Eighty questioning items were analyzed and reclassified into same characteristics by using Q-sorting method.

  • PDF

An Empirical Study on the Suggestions of Credit Card Sale (신용판매(Credit Card) 개선에 관한 실증적 연구 -대구시를 중심으로-)

  • 조웅걸
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.4 no.5
    • /
    • pp.51-63
    • /
    • 1981
  • The credit card system has been introduced as a new sales method in the marketing field in Daegu city since 1978. In order to increase its efficiency of distribution channel. we should like to find the better ways in the credit card system. For this study, we choice randomly 420 persons credit card holders of a department store in Daegu city. Since the credit card holders purchase products and obtain the utility and satisfactions. salesmen should establish the improvement strategis to meet needs and desires of credit card holders. we conclude that the establishment of the management systems should be based on the management concepts of modern marketing for consumer profit. Than the advantages of credit card sale should not only be recognized but also to translated into material gains by its successful utilization. When credit card sale would come to this, I believe that credit card sale will be helpful for business men activity and consumer's life.

  • PDF

A Study on the Characteristics of Display in a Department - Focusing on the Facade of high stores - (백화점 디스플레이 특성에 관한 연구 - 명품매장 Facade를 중심으로 -)

  • 유현아;이성훈
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2003.05a
    • /
    • pp.131-134
    • /
    • 2003
  • Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.

  • PDF

The Effects of Consumers' Recognition and Information Searches Comparative to Private Brand(PB) Products on Consumer Dissatisfaction (유통업체 브랜드(PB)제품에 대한 소비자인식과 비교정보탐색이 소비자불만에 미치는 영향)

  • Ma, Mi-Young;Cui, Ming;Bae, Yoon-Shin;Seo, Mi-Hye;Na, Seung-Bok;Lee, Seung-Sin
    • Journal of Families and Better Life
    • /
    • v.32 no.2
    • /
    • pp.99-116
    • /
    • 2014
  • Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

A Study on the Consumer Awareness for Hanok Style Apartment Plan (한옥형 아파트 계획을 위한 소비자 인식에 관한 연구)

  • Shin, Young-Sook;Cho, Myung-Eun
    • Korean Institute of Interior Design Journal
    • /
    • v.19 no.1
    • /
    • pp.190-199
    • /
    • 2010
  • Nowadays the increasing improvement of quality of life have been required more diversified housing environment. And it also focused on concern about Korean traditional housing style, Hanok. There were several studies applied to traditional style design on Hanok. but few on Hanokstyle apartment. So the purpose of this study were to identify the consumer awareness on Hanok style apartment plan and its design details. The research were done by questionnaire methode. It were distributed to 130 city and rural residents. 109 questionnaires were analyzed by frequency, Percentage, $x^2$-test, F-test, ANOVA, t-test, and factor analysis. The major results were as follows. First, 70% of respondents revealed their intention to live in Hanokstyle housing if it has improved conveniency and lowered maintenance expenses. Second, they preferred under 5 story row house type or apartment type Hanok located in suburbs. Third, Hanokstyle apartment characteristics were expected to have visual openness, good view, traditional decor, functional, rhythmical and transitional space. And also they wanted traditional Madang(inner garden) and Maru(a wooden floor room) located next to living room.

The Effects of Willingness to use Technology, Digital Alienation and Assistant Experiences on the Life Satisfaction of Elderly Consumers (기술 활용의지, 디지털 소외감, 조력자 경험이 고령소비자의 삶의 만족도에 미치는 영향)

  • Jang, Eun-Gyo;Lee, Jin-Myong
    • Journal of Digital Convergence
    • /
    • v.19 no.10
    • /
    • pp.133-141
    • /
    • 2021
  • Recently, the elderly who actively use the Internet and digital devices are increasing. This study aims to investigate the effect of the willingness to use technology, digital alienation and experience of assistant who help technology use on life satisfactions of elderly consumers who are considered to be the vulnerable in the use of information technology. A total of 311 elderly consumers over 60 who can utilize information technology were selected as a research sample and data were collected through an online survey. As a result, it was found that elderly consumers have a strong will to utilize information technology independently, perceive a low sense of digital alienation, and receive help from others when using technology. In addition, the lower the perceived digital alienation, the greater the experience of help from others in the use of technology, the higher the elderly consumers' life satisfaction significantly increased. This study is valuable in that it reveals the factors affecting the improvement of life satisfaction of elderly consumers in the high-tech environment and suggests political and practical implications.