Proceedings of the Korean Institute of Interior Design Conference (한국실내디자인학회:학술대회논문집)
- 2003.05a
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- Pages.59-64
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- 2003
A Study on Lifestyle Classification Using Q-Sorting Method
Q-sorting 방법을 이용한 주생활양식 유형화 방안에 관한 연구
Abstract
Recent rapid economical growth has brought many of changes and great improvement in quality of life in Korea. In accordance with this social trend, there are diversified lifestyles which influence consumer behavior, The purpose of this study was to develop an instrument that is able to measure more efficiently current housing lifestyle pattern. Eighty questioning items were analyzed and reclassified into same characteristics by using Q-sorting method.