A Study on Lifestyle Classification Using Q-Sorting Method

Q-sorting 방법을 이용한 주생활양식 유형화 방안에 관한 연구

  • 신연섭 (연세대학교 주거환경학과) ;
  • 이미연 (연세대학교 주거환경학과) ;
  • 민조희 (연세대학교 주거환경학과) ;
  • 허진민 (연세대학교 주거환경학과) ;
  • 김아름 (연세대학교 주거환경학과) ;
  • 이연숙 (연세대학교 주거환경학과)
  • Published : 2003.05.01

Abstract

Recent rapid economical growth has brought many of changes and great improvement in quality of life in Korea. In accordance with this social trend, there are diversified lifestyles which influence consumer behavior, The purpose of this study was to develop an instrument that is able to measure more efficiently current housing lifestyle pattern. Eighty questioning items were analyzed and reclassified into same characteristics by using Q-sorting method.

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