The Effects of Consumers' Recognition and Information Searches Comparative to Private Brand(PB) Products on Consumer Dissatisfaction
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Ma, Mi-Young
(Department of Consumer Information Science, Konkuk University)
Cui, Ming (Department of Consumer Information Science, Konkuk University) Bae, Yoon-Shin (Department of Consumer Information Science, Konkuk University) Seo, Mi-Hye (Department of Consumer Information Science, Konkuk University) Na, Seung-Bok (Department of Consumer Information Science, Konkuk University) Lee, Seung-Sin (Department of Consumer Information Science, Konkuk University) |
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