• Journal of Families and Better Life
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• v.26 no.1
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• pp.15-29
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• 2008

The study examined the characteristics of internet shopping mall sites including on-line market places and integrated internet stores from a perspective of consumer protection. Specifically, the study investigated 1) whether sufficient information is provided on the internet shopping mall sites, 2) whether shopping mall sites abide by internet advertising principles, and 3) specific examples of consumer misleading potentialities from internet shopping sites. Further, on-line market places and integrated internet stores were compared based on their informativeness and potential consumer misleading factors. Total 50 shopping mall sites were analyzed for examining the types of information provided and consumer misleading factors. To verify study questions, descriptive statistics were used. For comparison between on-line market places and integrated internet stores, Chi-square test and independent-sample t-test were employed. The results of this study were as the following: First, not a few of the internet shopping mall sites did not provided important information such as safety and warrantees. Second, important disclosures were not noticeable on the web pages and distracting factors were frequently used. Third, integrated internet stores were desirable compared to on-line marketplaces based on informativeness and consumer misleading potentialities. As the result of this study, internet shopping malls need to advised to provide sufficient information and reduce potential misleading factors.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.709-710
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• 2023

Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

• Korean Journal of Human Ecology
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• v.16 no.4
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• pp.783-800
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• 2007

This study examined the evaluation on the consumers' voluntary anti-sites on on-line from the people concerned, such as the people of an enterprise, a consumer organization, and the consumer. We collected the data using in-depth interview of qualitative analysis. The in-depth interviews were carried out for about two hours in each respondent. Total 15 respondents, 5 in each part of three parts such as an enterprise, a consumer organization, and the consumer, were answered a interview. The data was analysed by content analysis method. As the result of this study, the people concerned to enterprises answered that anti-sites helped the enterprises through the objective and the constructive criticism. The consumers participating in the anti-sites also answered that the existence of anti-sites helped the companies to know the complaint and the dissatisfaction with their goods or services. We suggest the followings for the desirable consumers' voluntary anti-sites through this study. First, the companies need to recognize that the anti-sites help the companies because the anti-sites give the companies the information of improving the product and the corporate management. Second, people concerned to the consumer organizations need to take a neutral role so that the consumer members of anti-sites demand a proper compensation to the companies and receive the reasonable compensation. Third, the anti-sites' managers should give information to the consumer members of the anti-sites continuously, operate the anti-sites actively such as answering a question and managing their members. Fourth, the consumer members of anti-sites should have active attitude in participating in an anti-sites from exchanging various information to uploading their information.

• Korean Journal of Health Education and Promotion
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• v.31 no.5
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• pp.13-28
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• 2014

Objectives: This study was aimed to identify the expressions used by consumers to talk and by mediator to provide information about hypertension in the internet and suggest more understandable vocabulary for consumers. Methods: A researcher collected archival postings associated 78 hypertension-related vocabularies from internet websites for extracting consumer and mediator vocabulary respectively. Then, the consumer and mediator vocabularies with the same meaning as 78 vocabularies were extracted from postings collected by two non-professional extractors and a researcher, respectively. Both consumer and mediator vocabularies manually mapped to the 78 hypertension-related representing vocabularies. Finally, the survey was conducted from 110 inpatients and 115 nurses from December 27 to 31, 2013 for the selection of recommended vocabulary related to hypertension. Data were analyzed using the SPSS program and included descriptive statistics. Based on the survey results, the recommended vocabularies were selected for laypersons. Results: 67 consumer and 73 mediator vocabularies were linked with the 78 vocabularies. Two vocabularies unmapped to both consumer and mediator vocabularies were 'wheeze' and 'angioplasty'. 49 recommended vocabularies related to hypertension were selected for helping laypersons understand hypertension information. Conclusions: The consumer-oriented vocabularies may be helpful to overcome the vocabulary problem between non-professionals and professionals.

• Human Ecology Research
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• v.53 no.6
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

• Knowledge Management Research
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• v.18 no.1
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• pp.159-176
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• 2017

Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

• Korean Journal of Human Ecology
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• v.20 no.1
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• pp.143-154
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• 2011

The purpose of this study was to examine consumers' ability to distinguish advertorial and editorial about consumer information. The data were collected between June, 28 and July, 2 in 2010 through the Internet surveys. Total of 603 respondents were included in the analysis. The findings are follows as: First, consumers showed better ability to discern advertorial than ability to discern editorial. It implied that editorials could be considered as advertorial rather than advertorial could be considered as editorials. Second, it seems likely that rather than executional cues such as format and source information, the types of products/services were used as source cues among consumers. Third, consumers tend to prefer 'consumer information', 'advertorial' and 'advertisement' among 10 given advertising labels. In Conclusion, to prevent misleading potentials of advertorial and editorials, standardized advertising label should be used and notify consumers of advertising label.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.502-511
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• 1996

While much research on brand loyalty have been conducted until now, little has been challenged to integrate the results of previous (studies and how the brand loyalty is developed. The purpose of this study was to) suggest and test the model of clothing brand loyalty formation via consideration of all related variables simultaneously using the LISREL. The subjects were 505 male and female college graduates or higher white collar workers in their twenties and thirties living in Seoul, Korea. The data were collected by self- administered questionnaires. The results showed that consumer knowledge, product involvement, and perceived risk are positively related to information search. However, the influence of perceived risk on information search is statistically insignificant. Product involvement is also positively related to consumer satisfaction. Information search and consumer satisfaction are positively related to brand loyalty, respectively. In conclusion, consumer knowledge, product involvement, and perceived risk have positive influences on brand loyalty through the mediating variables of information search and consumer satisfaction.

• Journal of Families and Better Life
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• v.15 no.4
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• pp.41-54
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• 1997

The purpose of this study is to analyze information search according to consumer's prior knowledge and degree of importance of products. Questionnare survey method was used in this research. The sample was taken from 548 university students in Seoul from 19th of June to 26th of June in 1997. Statistical methods used in this study were Frequency, Percentage, Regression and path Analysis. The major findings are summarized as follows; 1) The level of Consumer's prior knowledge showed somewhat middle. 2) Degree of importance of products showed in order of quality, A/S extension exchange price reliance of a manufacturing company a design etc. 3) Information search for the consumer's prior knowledge and importance showed high on the whole. The more prior knowledge consumer have the better they recognize for the importance of products. Therefore consumers are more likely to search information.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.641-654
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• 1997

The purpose of this study is to investigate the relationship between the consumer's product knowledge and his/her ability to obtain information when buying clothing. For the purpose of this study, questionnaires were given to 550 university students living in Seoul and the Kwgi area. The questionnaires were designed to measure the consumer's knowledge about examine his/her method of gathering information and to obtain some personal information Vsing a base of 407 students, data was analyzed through cross- tabulation, the chi square test, the t-test, the one-way ANOVA accompanied by a post-hoc analysis with the Tukey method, Pearson's correlation coefficient, and the Spearman rho. The results of this study were as follows. 1) There was a significant difference in the amount of iuormation seeking between groups with different knowledge related to clothing. 2) The use of information sources was found to be significantly related to the consumer's subjective and objective knowledge. 3) The consumer's level of knowledge about clothing was related to the store characteristics that he/she took into consideration. The difference between the groups came from the number of store characteristics taken into consideration, rather than from the contents. The group that had more knowledge related to clothing was more aware of store characteristics than the other level stoup. Price, quality, uniqueness, and variety of clothing were equally important to by groups. 4) A moderate relationship was found between the consumer's subjective and objective knowledge, and between his/her purchasing experience and objective knowledge. There was a relatively high relationship between purchasing experience and subjective knowledge.