• 가정과삶의질연구
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• 제32권1호
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• pp.43-61
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• 2014

The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status. This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group. Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables. Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.

• 가정과삶의질연구
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• 제6권1호
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• pp.27-38
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• 1988

The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.

• 한국가정과교육학회지
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• 제30권2호
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• pp.1-20
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• 2018

본 연구의 목적은 가정교과의 소비자교육이 중학생의 소비자역량 발달에 미치는 효과를 알아보는데 있다. 이에 단일집단 사전·사후 유사 실험 설계를 사용하여 경기도 소재의 중학교 1학년 7개 학급 남녀학생을 대상으로 가정교과에서 소비자교육을 실시한 후, 그 효과를 검증하였다. PASW 18.0 프로그램을 사용하여 신뢰도 검증, 대응표본 t검증, 다중회귀 분석을 한 결과는 다음과 같다. 첫째, 중학교 신입생의 인지적 소비자역량은 100점 만점에 37.66으로 중간보다 낮았고, 실천적 소비자역량은 5점 만점에 3.26으로 중간보다 높았다. 인지적 소비자역량은 시민역량(M=39.97)이 거래역량(M=36.15)보다 높았고, 실천적 소비자역량은 거래역량(M=3.32)이 시민역량(M=3.16)보다 높게 나타났다. 둘째, 중학생은 가정교과에서 소비자교육을 받고 난 후에, 인지적·실천적 소비자역량(거래, 시민) 모두 통계적으로 유의하게 향상되었다. 특히 가정과수업을 통한 소비자교육은 인지적인 측면에서는 구매의사 결정력과 소비자권리 주장력을 향상시키고, 실천적인 측면에서는 정보이해·활용력과 소비자권리 주장력을 크게 향상시키며, 가정과교육의 도움 정도에 대한 인식과 생활만족도도 유의하게 향상시키는 효과가 있었다. 셋째, 중학생의 실천적 소비자역량(거래, 시민)은 가정과교육내용이 실제 생활에 도움이 된다고 인식할수록, 인지적 소비자 시민역량이 높을수록, 소비자 거래 또는 시민 영역이 중요하다고 인식할수록 높게 나타났다. 하지만 성별과 생활만족도, 인지적 소비자 거래역량은 통계적으로 유의한 영향을 미치지 않았다. 결론적으로 가정과수업을 통한 소비자교육은 중학생의 인지적 소비자역량과 실천적 소비자역량을 향상시키는데 매우 효과가 있는 것으로 확인되었으며, 후속 연구를 위해 소비자역량 척도, 소비자역량 연구, 가정과교육의 소비자역량 강화 측면에서 제언하였다.

• 대한가정학회지
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• 제50권6호
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• pp.99-117
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• 2012

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

• 한국가정과교육학회지
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• 제14권3호
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• pp.25-36
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• 2002

The objectives of this study are to investigate whether consumer education affects the consumer competency and to find out which factors including consumer education affect the consumer competency of elementary school children. The subjects of this study were 43 children at fifth grade to Participate in consumer education(experimental group) and 37 children not to Participate(control group). Consumer education Program was executed for total 20 hours in a semester. Surveys were also conducted twice times to get data for consumer competency and the related factors. The findings are as follows : 1) Consumer education has a positive effect on consumer-role attitude and consumer skill according to the result of ANCOVA. 2) The variables affecting the consumer-role attitude are consumer education and consumer skill of mother in that order according to the result of multiple regression. The variables affecting the consumer skill are consumer skill of mother. consumer education. record of a cashbook and gender in that order. The only variable affecting the consumer knowledge is consumer education.

• 한국가정과교육학회지
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• 제32권3호
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• pp.81-96
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• 2020

본 연구는 가정교과와 타 교과에 제시된 소비자역량의 내용과 구성요소를 분석하여 학교 소비자교육에서 청소년의 소비자역량을 함양하기 위해 가정교과가 담당해야 할 역할에 대한 시사점을 도출하는 데 그 목적이 있다. 이를 위해 2015 개정 교육과정에 기초하여 집필된 중학교 가정교과와 타 교과인 사회, 도덕, 기술, 국어, 수학, 미술, 체육 교과서를 대상으로 소비자역량 내용, 구성요소를 분석하였다. 소비자역량 내용은 소비자역량을 측정하기 위해 체계화된 한국소비자원의 소비자역량 내용체계를 준거로 활용하여 분석하였고, 소비자역량의 구성요소(지식, 태도, 실천)의 비중과 연계성을 분석하였다. 본 연구의 주요 결과와 시사점을 요약하면 다음과 같다. 첫째, 가정교과와 타 교과에 제시된 소비자역량의 내용에서 재무역량 이 양적으로 매우 부족하였으며, 가정교과는 재무역량 내용을 거의 다루지 않고 있었다. 둘째, 시민역량에서 책임수용은 비중 있게 다루고 있었던 반면, 권리주장과은 소홀히 다루고 있어, 권리와 책임 사이의 균형이 부족함을 확인할 수 있었다. 셋째, 가정교과에서 거래역량의 '정보통신기술활용'과 시민역량의 '소비자 참여'의 내용을 소홀히 다루고 있어 보완이 필요하였다. 넷째, 사회교과가 양적으로 가장 많은 내용을 다루고 있었으나, 내용의 범위 측면에서는 가정교과가 가장 다양한 소 영역의 내용을 제시하고 있었다. 다섯째, 교과별 소비자역량 내용의 초점을 살펴보면, 가정교과는 개인적 차원의 실천적 방안을 제시하는 내용이 주를 이루었고, 사회교과는 소비환경과 소비환경과의 상호작용을 고려하는 내용이 많았다. 한편, 도덕교과는 소비생활을 성찰하고 소비생활과 관련된 도덕적 문제를 다루고 있었다. 여섯째, 소비자교육 내용은 여전히 지식에 편중되어 있었으며, 소비자역량의 구성요소인 지식, 태도, 실천이 총체적으로 연계되어 제시되지 못하고 있었다.

• 가정과삶의질연구
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• 제31권5호
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• pp.185-200
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• 2013

The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are as follows: First, some demographic variables, for example, male, level of education, marital status, amount of monthly household income had significant effects on inappropriate consumer compliant behaviors such as rudeness of behavior and interference with business. Second, it is significant that two types of interaction with sales man(passive and assertive interaction) have positive effect on rudeness of behaviors, while assertive interaction only has positive effect on inference with business. Third, this research has been shown to be significant, based upon the findings on moderating effects of consumer competency in respect to consumers' level of inappropriate compliant behaviors. In particular, consumer competency has negative moderating effects between interaction styles with sales man and rudeness of behaviors. Practical implications were discussed in terms of effective customer management strategies and policy making related to consumer education.

• 한국생활과학회지
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• 제17권6호
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• pp.1151-1165
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• 2008

This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

• 복식문화연구
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• 제20권5호
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• pp.753-765
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• 2012

This study tested the validity of the six-factor model of fashion savvy which was modified from the consumer savvy scale developed by Macdonald and Uncles(2007) and explored the relationship between fashion savvy and consumer propensity to observe. Regarding the relationship, it was hypothesized that consumer propensity to observe antecedes fashion savvy. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and regression were conducted. The findings show the validity of the six factors of fashion savvy, which are fashion sophistication, interpersonal network competency, online network competency, marketing literacy, consumer self-efficacy, and consumer expectations. Tests of the hypothesized relationship show that two factors of consumer propensity to observe influence fashion savvy. More specifically, the 'observing shoppers' factor positively influences all six factors of fashion savvy, whereas the 'following what others buy' factor negatively influences four factors of fashion savvy, fashion sophistication, interpersonal network competency, marketing literacy, and consumer self-efficacy. The implications of these findings and suggestions for future study are also discussed.

• 디지털융복합연구
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• 제13권5호
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• pp.31-39
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• 2015

본 연구는 한국소비자원의 2013 한국의 소비생활지표의 원자료를 활용하여 기술적 정보를 제공하는 금융영역에서의 소비자 문제 경험을 확인하고, 이에 영향을 미치는 요소들을 탐색하였다. 금융 영역은 기술적 정보 영역에 해당하여 소비자 문제 경험 분석 시 지식 등 객관적인 역량 중심의 접근이 아니라 기술적 정보 영역의 특성에 근거해 융복합적 관점으로 영향요인을 탐색하는 것이 중요하다. 기술적 정보로서 금융영역에서는 정확한 정보의 제공 및 비교정보에 대한 요구가 높은 것으로 나타났다. 또한 문제경험에의 영향 변수를 탐색한 결과 소비자 개개인의 주관적인 금융 역량이 문제경험을 줄이는 것에 의미 있는 변수로 확인되었으며, 50대 이상의 고령 소비자들은 금융영역에서 더 많은 문제를 경험하고 있는 것으로 확인하였다. 이를 통해 기술적 정보 영역인 금융영역의 경우 금융정보의 효율적인 전달 방안에 관한 모색, 고령자에 대한 판매접점에서의 추가적인 노력 방안이 요구되며, 그 동안 객관적 금융역량을 강화하기 위한 방안에 초점이 맞추어져 있었으나, 향후 주관적 금융역량 강화를 위한 방안에 대한 연구가 요구된다.