가정과삶의질연구 (Journal of Families and Better Life)

  • 제32권1호
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  • Pages.43-61
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  • 2014
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  • 2765-1932(pISSN)
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  • 2765-2432(eISSN)
가정과삶의질학회 (Korean Home Management Association)
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결혼여부에 따른 여성소비자역량의 영향요인

A Study on the Influencing Factors of Female Consumer Competency by Marital Status

  • Lee, Min-Hee (Department of Ffamily Environment and welfare, Chonnam National University) ;
  • Hong, Eun-Sil (Department of Ffamily Environment and welfare, Chonnam National University)
  • 투고 : 2013.11.15
  • 심사 : 2013.01.29
  • 발행 : 2014.02.28
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초록

The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status. This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group. Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables. Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.

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