• Title/Summary/Keyword: consumer assessment

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Consumer behavior of diners at Korean restaurants in Danang city, Vietnam

  • NGUYEN, Tran Thuy An;CHO, Mi Sook
    • The Korean Journal of Food & Health Convergence
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    • v.7 no.5
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    • pp.33-40
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    • 2021
  • In recent years, the trend of Korean cuisine has been more popular and quickly become the favorite flavor of Vietnamese youth. Restaurants serving Korean food are growing strongly in Danang market and are known by many classes of society. To better understand the taste and preferences of Danang people about Korean food, this study determined the behavior and assessment of diners who have used food and beverage services at Korean restaurants in Danang city. In addition, the study also identifies diners' desire to change the tastes of Korean dishes. The results show that Korean restaurants are attractive to young diners, from 18 - 25 years olds with income of $220 - $440, who appreciate Korean foods (especially grilled dishes) and most people intend to return to Korean restaurants in the next consumption. The study used a combination of qualitative and quantitative methods. Qualitative methods are used through analysis, evaluation and synthesis of previous studies to formulate survey contents, conduct surveys and propose solutions based on the collected results. Quantitative method applied SPSS 25.0 for descriptive statistics analysis. These findings will help Korean restaurant managers to identify target customers, improve the restaurant's dishes to increase sales and develop Korean dishes in Danang.

Impact of Social Consumption Crisis Strategy on Distribution Marketplaces' Relationships

  • LEE, Jaemin;KIM, Kapseon
    • Journal of Distribution Science
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    • v.19 no.3
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    • pp.61-70
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    • 2021
  • Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

Exploring the Performance of Deep Learning-Driven Neuroscience Mining in Predicting CAUP (Consumer's Attractiveness/Usefulness Perception): Emphasis on Dark vs Light UI Modes (딥러닝 기반 뉴로사이언스 마이닝 기법을 이용한 고객 매력/유용성 인지 (CAUP) 예측 성능에 관한 탐색적 연구: Dark vs Light 사용자 인터페이스 (UI)를 중심으로)

  • Kim, Min Gyeong;Costello, Francis Joseph;Lee, Kun Chang
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.19-22
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    • 2022
  • In this work, we studied consumers' attractiveness/usefulness perceptions (CAUP) of online commerce product photos when exposed to alternative dark/light user interface (UI) modes. We analyzed time-series EEG data from 31 individuals and performed neuroscience mining (NSM) to ascertain (a) how the CAUP of products differs among UI modes; and (b) which deep learning model provides the most accurate assessment of such neuroscience mining (NSM) business difficulties. The dark UI style increased the CAUP of the products displayed and was predicted with the greatest accuracy using a unique EEG power spectra separated wave brainwave 2D-ConvLSTM model. Then, using relative importance analysis, we used this model to determine the most relevant power spectra. Our findings are considered to contribute to the discovery of objective truths about online customers' reactions to various user interface modes used by various online marketplaces that cannot be uncovered through more traditional research approaches like as surveys.

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A Study on Consumers Purchasing Behavior of Mobile Shopping - User Characteristics, Flow, Perceived Risk, Involvement - (모바일 쇼핑의 소비자 구매행동에 관한 연구 - 사용자 특성, 플로우 경험, 지각된 위험, 관여 유형를 중심으로 -)

  • Song, Dong-Hyo;Kang, Sun-Hee
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.79-100
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    • 2015
  • This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

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A Case Study on the 'Consumer Studies' Class Using Problem-Based Learning for Prospective Home Economics Teachers (예비교사를 위한 문제중심학습에 기반한 '소비자학' 수업 사례)

  • Jung, Joo Won;Ha, Oh Sun
    • Journal of Korean Home Economics Education Association
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    • v.34 no.3
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    • pp.101-116
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    • 2022
  • This study aims to apply the problem-based learning method to a college course on 'Consumer Studies' in a teacher education program. The participants of this study were 27 undergraduate students who were enrolled in the course. The PBL class was implemented for seven weeks using two problems: proposing special lectures on economic concepts and financial consulting. The effectiveness of PBL was analyzed through self-reflective journals, self-assessment, and a learning satisfaction survey of students. The result of this study was as follows. Students achieved the learning objectives and strengthened their collaboration and communication skills with team members during the PBL process. Moreover, students improved their self-directed learning and problem-solving ability through the PBL class. The results of self-assessment, in terms of learning task performance, active interaction, and self-directed learning were generally high at 4.63 points. In addition, the overall learning satisfaction level was very high, with a score of 4.75. The results will provide effective information on PBL classes to instructors and prospective teachers and will be used as data for learner-centered PBL classes.

Risk Assessment for Health and Environmental Hazards of Nanomaterials (나노물질의 인체 및 환경유해성에 관한 위해성평가 방안의 고찰)

  • Kim, Mi-Sug;Choi, Kyung-Hee;Kim, Young-Hun;Yi, Jong-Heop
    • Clean Technology
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    • v.13 no.3
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    • pp.161-172
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    • 2007
  • Fusion technology based on the nanotechnology should be introduced to clean technology for the breakthrough advances. Today, nanoparticles, nanotubes and other engineered nanomaterials are already in use in hundreds of everyday consumer products, and these materials are able to move around the human and environmental mediamore readily than larger particles of pollution. Because of their extremely small size and large surface area, nanoparticles are known to be more reactive and toxic than larger particles. Consequently, this feature raised many concerns of significant health, safety and environment. Herein, we reviewed risk assessment for health and environmental hazards of nanomaterials, and then revealed the potential hazardous of nanomaterials.

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Risk Assessment of Triclosan, a Cosmetic Preservative

  • Lee, Jung Dae;Lee, Joo Young;Kwack, Seung Jun;Shin, Chan Young;Jang, Hyun-Jun;Kim, Hyang Yeon;Kim, Min Kook;Seo, Dong-Wan;Lee, Byung-Mu;Kim, Kyu-Bong
    • Toxicological Research
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    • v.35 no.2
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    • pp.137-154
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    • 2019
  • Triclosan (TCS) is an antimicrobial compound used in consumer products. The purpose of current study was to examine toxicology and risk assessment of TCS based on available data. Acute toxicities of oral, transdermal and inhalation routes were low, and phototoxicity and neurotoxicity were not observed. Topical treatment of TCS to animal caused mild irritation. TCS did not induce reproductive and developmental toxicity in rodents. In addition, genotoxicity was not considered based on in vitro and in vivo tests of TCS. It is not classified as a carcinogen in international authorities such as International Agency for Research on Cancer (IARC). No-observed-adverse-effect level (NOAEL) was determined 12 mg/kg bw/day for TCS, based on haematoxicity and reduction of absolute and relative spleen weights in a 104-week oral toxicity study in rats. Percutaneous absorption rate was set as 14%, which was human skin absorption study reported by National Industrial Chemicals Notification and Assessment Scheme (NICNAS) (2009). The systemic exposure dosage (SED) of TCS has been derived by two scenarios depending on the cosmetics usage of Koreans. The first scenario is the combined use of representative cosmetics and oral care products. The second scenario is the combined use of rinse-off products of cleansing, deodorants, coloring products, and oral care products. SEDs have been calculated as 0.14337 mg/kg bw/day for the first scenario and 0.04733 mg/kg bw/day for the second scenario. As a result, margin of safety (MOS) for the first and second scenarios was estimated to 84 and 253.5, respectively. Based on these results, exposure of TCS contained in rinse-off products, deodorants, and coloring products would not pose a significant health risk when it is used up to 0.3%.

Current Status of International Standardization for Durability Test Methods in Smart Clothing and Future Challenges in Enhancing Product Reliability and Quality Control (스마트 의류의 사용환경 내구성 시험에 대한 국제 표준화 현황과 제품의 신뢰성 향상 및 품질 관리를 위한 향후 과제)

  • Siyeon Kim;Ga-Young Lim;Sukyung Kim;Junghyun Lee
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.398-408
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    • 2023
  • Smart clothing products can experience a decrease in performance and reliability due to various mechanical, biological, and chemical stress factors that occur throughout their life cycle. These issues can hinder consumer acceptance of the products. This study aims to enhance the reliability of smart clothing and facilitate quality control by analyzing and identifying the current status of international standardization for smart clothing and electronic textiles (e-textiles). The focus of this analysis was on the durability test methods in the use environment. Furthermore, similar standards published by different standardization organizations for durability tests were compared in depth. The study showed that a total of 27 international standards have been developed or are currently under development. The current standardization efforts mainly aim to develop functionality and durability test methods for smart clothing and e-textile products. A detailed comparison was made between two international standards (IEC 63023-204-1:2023 and AATCC TM210:2019) specifically in relation to the washing durability test method and the electrical resistance measurement standards (BS EN 16812:2016 vs AATCC EP13-2021), before and after the environmental exposure tests. Based on this comparison, several suggestions have been made and discussed for the future revision of these international standards.

Ecological Effects of Slag Extracts on the Initial Life Cycle of the Rotifer Brachionus plicatilis and Benthic Copepod Tigriopus japonicus (윤충류 Brachinus plicatilis와 저서성 요각류 Tigriopus japonicus의 초기생활사에 미치는 슬래그 추출액의 생태 영향)

  • Yoon, Sung-Jin
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.22 no.5
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    • pp.490-499
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    • 2016
  • In this study, the marine ecological impacts of dephosphorized slag and steel slag on the initial life cycle of the rotifer Brachionus plicatilis and benthic copepod Tigriopus japonicus (in marine trophic structure as a first consumer) exposure to slag extracts have been considered using a marine ecotoxicological assessment. In the results of a screen test on slag extracts, the pH of an undiluted solution was measured to have high alkalinity (pH 8.89-12.16), but a toxic reaction to this undiluted solution before and after aging was divided according to test species. For non-aged slag, the toxic effect ($LC_{50}$) of neonate on B. plicatilis was seen to be severe with dephosphorized slag (20.8 %) than steel slag (63.8 %) with under pH-uncontrolled conditions. The toxic values of dephosphorized and steel slag were estimated to be 35.3 % and 36.0%, respectively, for nauplius with T. japonicus. However, the toxicity of slag extracts before and after aging were different for T. japonicus than for B. plicatilis based on the characteristics of the test materials, with pH-controlled conditions. In conclusion, the results of this study suggest that slag can be relatively stable after aging and may not be likely to influence marine environments, even given repetitive extracting under pH-uncontrolled conditions. This study confirms that a marine ecotoxicological assessment method applied to mechanically activated samples can give an idea of the resistance a marine environment has against the introduction of hazardous materials due to precipitation and weathering.

Risk assessment of pesticide residues in fruits collected in Gyeonggi-do, Korea from 2006 to 2010 (경기도내 유통 과실류의 잔류농약 위해평가(2006~2010))

  • Do, Young-Sook;Kim, Jung-Beom;Kang, Suk-Ho;Kim, Nan-Young;Um, Mi-Na;Park, Yong-Bae;Oh, Mun-Seok;Yoon, Mi-Hye
    • The Korean Journal of Pesticide Science
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    • v.16 no.2
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    • pp.85-97
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    • 2012
  • The monitoring of pesticide residues was performed on 33 fruit commodities collected in Gyeonggi-do, Korea from 2006 to 2010. Pesticide residues were detected in 431 samples (16.8%) of total 2,558 samples and violated in 12 samples (0.5%). Annual detection rate showed 6.9%~19.4% with the rate of violation of 0.3%~0.9%. Twenty three samples (69.7%) of 33 commodities were detected and 4 samples (12.1%) were violated. Eight pesticides (EPN, dicofol, carbaryl, procymidone, methidathion, prothiofos, fenitrothion and phenthoate) were violated and 62 pesticides were detected. Chloropyrifos was detected most frequently. The rate of detection and violation of citrus fruits in fruits showed the highest level. Organophosphorus pesticides (35%) and insecticide (57%) were detected most frequently. The hazard index (%ADI) of chronic dietary risk assessment by deterministic approach showed that the lower limit value and upper limit value for the whole population were 0.0000~0.7526 and 0.0000~1.3237 respectively. For the only consumer group, the lower limit value and upper limit value were 0.0006~9.7801 and 0.0058~15.9258 respectively. Therefore the hazard index for the whole population and the only consumer group were evaluated as a safe level.