• Journal of Families and Better Life
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• v.16 no.2
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• pp.1-10
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• 1998

This study purpose to know the degree of adolescent consumer's conspicuous consumption how difference do adolescent consumers' conspicuous consumption have by socio demographic variables socio-psychological variables consumer ability. Therefore we suggest the adolescent consumer's sound consumption to consumer education. To approach to above purpose the research question are as the followings. 1) The average level of conspicuous consumption a little low median point. This implies that comsumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) Theadolescent consumers' consumption differs significantly according to the sex(p<0.05) monthly mean income of family(P<0.01) degree of taking in massmedia (P<0.01) subjective status on oneself(P<0.01) consumer socialization(P<0.01) 3) According to the results of the regression analysis examining the relative influences of variables affecting for conspicuous consumption the rela ive importance of the variables ; degree of taking in massmedia sex consumer knowledge communication with peers consumer attitude and the amount of allowance.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• Journal of Korean Home Economics Education Association
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• v.9 no.2
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• pp.161-174
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• 1997

The purpose of this study is to investigate the effects of self-concept, reference group, consumer education, and materialism on the propensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 604 adolescents living in Cheju City. The data were analyzed by using SPSS PC(sup)+ program. The propensity for conspicuous consumption of adolescents differed significantly according to their age and allowance, and sex. The propensity for conspicuous consumption of the middle school students was higher than that of the high school students. The propensity for conspicuous consumption of boys was higher than of girl’s. The propensity for conspicuous consumption of the adolscents was influenced by materialism and the reference group. According to the results of the multiple regression analysis, the most influential factor was materialism and reference group. In clothing materialism was the most influential factor and the reference group was the second influential factor. But In shoes, bag, and school supplies the reference group was the most influential factor and materialism was the second influential factor.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.573-602
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• 2023

The smartphone is a necessary communication and productivity tool. Unlike other neutral, utilitarian technologies, smartphones are also a social display of wealth, i.e., of conspicuous consumption. Behavior around necessity and conspicuous goods are normally separate research tracks, and we can find no studies for technology products that exhibit both traits. We therefore propose a four-factor model that explains conspicuous consumption of "necessary" smartphones: dependency, social influence, the need for social connection, and convenience, in the United States, Mexico, and the Philippines. This paper provides confirmatory support for extant literature of the four constructs; it demonstrates the viability of the survey instrument across countries; and it shows similar effects among country models. Our structural model results imply the borderless nature of smartphone conspicuous consumption.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.628-641
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• 2010

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

• Journal of Fashion Business
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• v.21 no.1
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• pp.1-11
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• 2017

This study investigated the effect of brand history, congruity between country of origin and conspicuous consumption of fashion brand, based on the evaluation of customers. The factorial design was constructed as a 3-way mixed design: 2(brand history: presented vs not presented) ${\times}$ 2(congruity between Country of Brand(COB) and Country of Manufacture (COM): congruent vs incongruent) ${\times}$ 2(conspicuous consumption: high vs low). A total of 302 men and women aged above 30 and living in Seoul or within the capital area, were enrolled as subjects. Of these, 26 insincere responses were excluded and a final total of 276 responses were used in the analysis. The statistical analysis included reliability analysis, three-way ANOVA, and simple interaction effect analysis with SPSS 18.0 statistics. Our results indicate that brand history, congruity between COB and COM, and conspicuous consumption had significant effect on the fashion brand preference of consumers. Furthermore, presenting the brand history resulted in higher brand preference. Second, the brand history and conspicuous consumption had a significant interaction effect on brand preference. Consumers with higher conspicuous consumption showed significantly higher brand preference than those with lower conspicuous consumption. Third, congruity between COB and COM and conspicuous consumption had a significant interaction effect on brand preference. However, when COB and COM were dissimilar no significant effect of conspicuous consumption on brand preference was observed.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.246-261
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• 2000

The purpose of this study was to investigate the apparel purchasing behavior of adult women consumer groups divided by materialism. The specific objects of this study were ; 1) to examine the degree of materialism, impulsive buying, and conspicuous consumption. 2) to examine the correlation between impulsive buying, materialism, and conspicuous consumption, and to examine the relative influences of impulsive buying, materialism affecting conspicuous consumption. 3) to classify groups according to the level of the propensity for materialism, and to examine the clothing purchasing behavior of the divided groups. Data were administered to 357 adult women living in Sunchol from June to July 1999. For analysis of the data, factor analysis, one-way ANOVE, duncan's multiple range test, frequency and χ²-test were employed. The results of this study were summarized as follows. 1. Materialism and impulsive buying have shown higher than middle score, and conspicuous consumption has shown similar to middle score. 2. The correlation between materialism, impulsive buying, and conspicuous consumption has shown similar to middle score. The higher the materialism and experience of impulsive buying was, the higher was the conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption, the relative importance of the variables were in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, impulsive buying and their explanatory power totalled 35.2%. 3. Evaluating attributes of product, the type of purchasing store, the place of purchasing, the need of high class department store, purchasing price range, and accompanying people when purchasing were the factors influencing the apparel purchasing behavior.

• The Research Journal of the Costume Culture
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• v.8 no.2
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• pp.293-304
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• 2000

The purpose of this study was to analyze the relationship between materialism and conspicuous consumption, and information sources. Data were administered to 357 women living in Sunchon from June to July 1999. For analysis of the data, factor analysis, t-test, one-way ANOVA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Materialism was shown to have the significant differences according to age, marriage, education, occupation, social stratification groups. The higher the education, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is materialism. The use of information sources were shown to have the significant differences according to age, marriage, education, occupation, income, social stratification groups. The higher the education, income, social stratification groups. The higher the education, income, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is use of information. 2) Materialism was shown to have the significant differences according to the groups of conspicuous consumption. The higher conspicuous consumption is, the higher is materialism. The use of information were shown to have the significant differences according to groups of conspicuous consumption. The higher conspicuous consumption is, the higher is use of information. 3) The use of information were shown to have the significant differences according to materialism. The higher materialism is, the higher is use of information. 4) According to the results of the regression analysis examining the relative influences of variables affecting information, the relative importance of the variables are in order of ; happiness-pursuable materialism, conspicuous consumption and their explanatory power totalled 18.6%.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.137-144
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• 2014

This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach's alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.

• Journal of the Korean Society of Food Culture
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• v.32 no.1
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• pp.18-26
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• 2017

The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out.