The Effects of Consumer Ability on the Conspicuous Consumption of Adolescents consumers

청소년소비자의 소비자능력이 과시소비에 미치는 영향

This study purpose to know the degree of adolescent consumer's conspicuous consumption how difference do adolescent consumers' conspicuous consumption have by socio demographic variables socio-psychological variables consumer ability. Therefore we suggest the adolescent consumer's sound consumption to consumer education. To approach to above purpose the research question are as the followings. 1) The average level of conspicuous consumption a little low median point. This implies that comsumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) Theadolescent consumers' consumption differs significantly according to the sex(p<0.05) monthly mean income of family(P<0.01) degree of taking in massmedia (P<0.01) subjective status on oneself(P<0.01) consumer socialization(P<0.01) 3) According to the results of the regression analysis examining the relative influences of variables affecting for conspicuous consumption the rela ive importance of the variables ; degree of taking in massmedia sex consumer knowledge communication with peers consumer attitude and the amount of allowance.