• The Journal of Industrial Distribution & Business
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• v.10 no.6
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• pp.7-17
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• 2019

Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.10a
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• pp.37-43
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• 2001

New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

• Culinary science and hospitality research
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• v.13 no.4
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• pp.243-255
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• 2007

This study carried out a survey which is related to food safety in food business in order to find out interest in food safety and to get awareness of food safety in food business. The research was done through surveys for the people in the Seoul Metropolitan area. 232 out of 250 answers were used in analyzing frequency, factor, $x^2$-test, and t-test through SPSS Win 12.0. There are three main factors of food safety in food business. The first is food borne illness(65.9%), the second is trans-fat(63.4%), and the third is remained agrichemicals(58.5%). Basically, women consider food safety more seriously than men do, and married women than unmarried women. Women were unsatisfied with the government's regulations than men were, married women than unmarried women. Women more consider awareness of food safety than men do, married women than unmarried women. Overall, unmarried women worried about their eating stuff seriously than any other group does. People consider food safety first, more and more these days, therefore, we need special management programs and regulations to focus on food safety and to support many studies about food safety.

• Journal of Korean Society of Rural Planning
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• v.25 no.3
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• pp.29-36
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• 2019

The purpose of this study was to analyze affecting factors to consider and make decision on the urban-to-rural migrants using survey data. In the consideration model of urban-to-rural migrants, it was found that the more interest in "urban-to-rural migrants concern" was, the higher probability to consider about urban-to-rural migrants. The lower the age and income level, the higher probability to consider about the urban-to-rural migrants. In the decision making model of urban-to-rural migrants, the more interest in "urban-to-rural migrants concern" was, the higher probability to decision making of urban-to-rural migrants. The higher of stable pension income and the lower of the expected living cost, the higher probability of decision on urban-to-rural migrants. The results of this analysis show that it is necessary to continuous education to increase "interests and information about rural areas", and A number of safeguards are needed to ensure stable income after urban-to-rural migrants to increase the population of the urban-to-rural migrants.

• Journal of Korean Public Health Nursing
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• v.6 no.1
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• pp.46-61
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• 1992

The purpose of this study was to examine the cognition and the attitudes towards the oriental medicine of the nursing students. The questionnaire consisted of the 8 general questions, the 19 questions on the medical characteristics and the 36 questions on the cognition and the effects of the oriental medicine. As the result of the factor analysis, the four factors were divided. In the factor one, they were affirmative in the cognition and the effects of the herbs and the acupuncture and so on. Whreas they considered the western medicine more effective in the surgeon, the operation and the microbial disease. In the factor two, they said that the oriental medicine agreed with their constitution. They had a good recognition of the herbs and recognized its effects, adding that the oriental medicine was mysterious. In the factor three, they said that the oriental medine lacked the scientific bases and herb medicine were not convenient, But they recognized their effects. In the factor four, they recognizd the limit of the oriental medicine. They thought that it was desirable to utilize the oriental medicine with the western medicine as the complementary relation. The corelation between each type and the general features had relationship(P<0.05) as follows: the grade and factor 1, the age and factor 1, family situation and factor 4, family number and factor 4, and whether a family has a patient and factor 1. The higher the grade was, the much they had the western medical-oriented cognition. This was because ~he present nursing education system was the western medical-oriented one. It includs the only one oriental medical course. According to the results of this study, nursing students recognized the general effects of the oriental medical from the disease prevention to its treatment in the first grade. But they came to consider the oriental medical as the complementary fact of the western medical as their grade was higher. However, owing to the application of the oriental medical insurance, the use of the oriental medicine is on the increase and in the nursing field the atteention on the oriental nursing is growing too. There fore the suitable application of the courses related to the oriental medical is required for activating the oriental medicine.

• Journal of Fashion Business
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• v.9 no.5
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• pp.37-50
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• 2005

The purpose of this study is to present basic data that can express beautiful silhouette by studying visual effect that depend on waist position of basic pants and the change of round belt width and analyzing the study of visual effect of the pattern design as well as the effect of design component. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 35 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The visual effects by the location of waistline and the width of belt are composed of 3 factors : horizontal direction factor, vertical direction factor and flexuosity factor. In these factors, horizontal factor is estimated by most important factor. Visual effect is positive when belt width widens as the location of waist line goes down to position of low belt. And in case the location of waist line is in the position of natural waist belt and low rise belt, belt of 3.2cm width is effective visually. The interaction effects between the location of the waistline and the width of the belt have significant differences in all factors. Factor that appears in visual effect of basic pants can be evaluated differently according to pattern of pants and characteristic of body shape. So we may receive better visual assessment if we consider the location of waist belt and width of belt in side of visual effect and image, when we produce pants giving variety to crotch depth.

• Journal of the military operations research society of Korea
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• v.17 no.2
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• pp.72-89
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• 1991

In transportation network problems, it is often desirable to select multiple number of the shortect paths. On problems of finding these paths, algorithms have been developed to choose single shortest path, k-shortest paths and k-shortest paths via p-specified nodes in a network. These problems consider the time as the main factor. In wartime, we must consider availability as well as time to determine the shortest transportation path, since we must take into account enemy's threat. Therefore, this paper addresses the problem of finding the shortest transportation path considering both time and availability. To accomplish the objective of this study, values of k-shortest paths are computed using the algorithm for finding the k-shortest paths. Then availabilties of those paths are computed through simulation considering factors such as rates of suffering attack, damage and repair rates of the paths. An optimal path is selected using any one of the four decision rules that combine the value and availability of a path.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 1993.10a
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• pp.199-204
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• 1993

Noise and vibration induced by subway operation are one of the major factor that annoying residents living near the. railway. In general, lateral vibration was the major concern when we are considering vibration of the building. Since the energy due to earthquake is enormous it affects wide area. However, the vertical vibration became a major concern in considering the vibration induced by subway because relatively smaller energy affects only nearby areas than that of earthquake. Analysis model of the structure for the vertical vibration should consider the effect of beam vibration. Thus, the model of the structure for the lateral vibration can not be applied. Appropriate analysis model which can consider the inertia force of the beam is necessary when analyzing a structure for the vertical vibration. Modeling technique for the vertical vibration analysis of structures has been studied on this paper. It is recommeneded to use 2 or more elements for columns and to use 3 or more elements for beams when analyzing structures for vertical vibration induced by subway.

• Proceedings of the KIEE Conference
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• 2001.11b
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• pp.286-288
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• 2001

This paper deals with the analytical approach for the reliability assessment in radially operated distribution systems. The existing indexes can consider the number and configuration of the load, but can not consider the characteristics of the load which is the one of the most important factor in the investment cost for the distribution systems. Therefore, This paper presents the new indexes considering the expected interruption cost for the load section and protection systems in the cafe where the Dispersed Storage and Generation Systems are introduced to distribution systems. And this paper shows the effectiveness of the proposed methods by simulating at the model systems.

• Proceedings of the KIEE Conference
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• 2001.07a
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• pp.270-272
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• 2001

This paper deals with the analytical approach for the reliability assessment in radially operated distribution systems. The approach can estimate the expected reliability performance of distribution systems by a direct assessment of the configuration of the systems using the reliability indexes such as NDP(Non-Delivery Power) and NDE(Non-Delivery Energy). The indexes can consider the number and configuration of the load, but can not consider the characteristics of the load which is the one of the most important factor in the investment cost for the distribution systems. Therefore, This paper presents the new indexes considering the expected interruption cost for the load section and shows the effectiveness by simulating at the model systems.