• 제목/요약/키워드: concept driven strategy

검색결과 26건 처리시간 0.024초

컨셉 주도형 제품혁신전략의 성공요인에 관한 연구: (주)VK 슬림폰 개발사례를 중심으로 (A Study on Key Success Factors for the Concept-driven Product Innovation Strategy: a Case of the Slim-Phone development process)

  • 손석호;김용원;윤지은;양승화;김진우
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2006년도 추계학술대회
    • /
    • pp.21-35
    • /
    • 2006
  • This paper examines critical successful elements related to the management of new product development process. For this, we have selected a VK-X100, slim bar type cellular phone, produced by VK mobile co., which was thought as a successful product development case and then analysed the case from a concept driven strategic product development's point of view. We have performed in-depth interviews with project managers, engineers and designers to get information on the product development process and analysed huge amount of data obtained from web-sites, global market indicators, and related firms' materials to find a changing trend of market conditions. The findings suggest that the successful new Product development and management is shaped by a number of different factors, such as the business environments, firm's technological level, firm's deep market insight capabilities, nature of the product development activities, and so on. Finally, we suggested the limitation of our research and further research subjects that would be required to support our findings.

  • PDF

실시간 기업 전략 혁신 사례에 관한 연구 (A Study on the Innovation Cases Based on Real-Time Enterprise Strategy)

  • 선지웅;이성룡
    • 산업공학
    • /
    • 제20권3호
    • /
    • pp.407-417
    • /
    • 2007
  • Owing to a real-time innovative infrastructure driven by destructive technology revolution, the business environment has been changed dramatically. In order to respond fast to a continuously and unpredictably changing business environment, the business entities, such as business process participants, customers, distributers, and partners, should have an agile paradigm which is able to acquire and share the real time information adaptively. As a 21st century business paradigm having such adaptability and responsiveness has been introduced and called the "Real-Time Enterprise (RTE)" strategy. In this paper, we investigate the various innovation cases adopting the RTE strategy. After briefly addressing the concept and the value of RTE strategy, we discuss the models and the frameworks used in outstanding international and domestic enterprises. We believe that this case study can provide a good guide to many enterprises planning to adopt a RTE strategy for building competitive advantage in today's world of global competition.

선행 디자인 혁신 전략이 기업 성과에 미치는 영향 (The Effects of Advanced Design Innovation Strategy on Business Performance)

  • 김용욱;송인암;황희중
    • 유통과학연구
    • /
    • 제11권10호
    • /
    • pp.27-36
    • /
    • 2013
  • Purpose - This paper empirically studies the effects of advanced design innovation strategy on business performance, to investigate manufacturing industries that can develop design-driven-innovation strategies. Many researchers now recognize the importance of design in a CEO's decision-making process. To analyze these effects, this study deduces the definition of advanced design strategy by reviewing existing studies. The advanced design is a strategy that is applied to improve business performance instead of the appearance of a product for increasing its sales. In terms of business processes, the advanced design strategy is defined as the incorporation of business activities prior to the development of the product, to offer new experiences and values to users, from those designs. Research design/data/methodology - This paper establishes a model for empirical analysis. In this study, we derived factors of the characteristics of advanced design based on previous studies. We tried to investigate whether advanced design innovation strategy and entrepreneur's characteristics could have any impact on business performance. At the same time, we tried to find out the moderating effect of entrepreneurs' characteristics. The advanced design is made up of three elements: precedence, integration, and immersion of design activities. These three elements are independent variables for the model. The dependent variables are: increased rate of sales, R & D performance, and public image of the company. Specifically, this study establishes a CEO's characteristics as a moderating variable between the independent and dependent variables. Results - We proved that the level of entrepreneurs' characteristics has a moderating effect on the business performance. The findings of this study offer the following theoretical implications. The precedence of design activities positively affects the increased rate of sales by offering new experiences to users and creating new values. The integration of design activities also has a positive effect on the R&D performance. In addition, the immersion of design activities positively influences all the elements comprising business performance. The analysis of moderating variables elucidates that CEO's characteristics have a moderating role between precedence, integration, and immersion of design activities, and business performance. Conclusions - The practical implications of the study are as follows. This study contributes to the progression of advance design theories by conducting an empirical study on the advanced design concept. More importantly, the empirical study on the CEO group seeking exploratory innovation supports Verganti's "design-driven innovation" concept, according to which design can make innovation successful by offering useful values to users, as evident in the case of many innovative companies, such as Nintendo and Apple. Future studies need to investigate the reliability of practical examples, including the various activities of business. We suppose that there may be real differences between the results of this study and the applicative situation in the presence of a CEO group.

가상기업의 형성을 위한 컨텍스트 기반 프레임워크 (Context-Driven Framework for High Level Configuration of Virtual Businesses)

  • 이경휘;오상봉
    • Journal of Information Technology Applications and Management
    • /
    • 제14권2호
    • /
    • pp.11-26
    • /
    • 2007
  • In this paper we suggest a context-driven configuration model of virtual businesses to form a business network model consisting of role-based, interaction-centered business partners. The model makes use of the subcontext concept which explicitly represents actors and interactions in virtual business (VB) context. We separate actors who have capacities on tasks in a specific kind of role and actor subcontext which models requirements in specific interaction subcontext. Three kinds of actors are defined in virtual service chains, service user, service provider, and external service supporter. Interaction subcontext models a service exchange process between two actor subcontexts with consideration of context dependencies like task and quality dependencies. Each subcontext may be modeled in the form of a situation network which consists of a finite set of situation nodes and transitions. A specific situation is given in a corresponding context network of actors and interactions. It is illustrated with a simple example.

  • PDF

패러다임 전환에 의한 기업 측면의 IoT 경영 프로세스 구축방안 연구 (A Study on the establishment of IoT management process in terms of business according to Paradigm Shift)

  • 정민의;유성진
    • 지능정보연구
    • /
    • 제21권2호
    • /
    • pp.151-171
    • /
    • 2015
  • 본 연구는 최근 가장 큰 이슈로 떠오르는 "사물인터넷(IoT: Internet of Things)"의 개념과 국내 외 IoT 시장에 대한 현황을 고찰하였으며, IoT 시대의 도래로 인해 유발되는 패러다임 전환 발생에 따른 기업측면의 적절한 대응방안에 대한 해결책을 도출하였다. 따라서 본 연구는 티핑포인트(Tipping point)에 있는 IoT 경쟁 시대에 적절하게 대응하기 위한 기업의 경영전략을 '패러다임 전환(paradigm shift)'이라는 시각을 통해 대응 방안을 제시하였다. 특히, 과거의 경영 패러다임과 IoT 시대의 경영 패러다임을 비교 분석하여 i)지식 및 학습 주도 경영, ii)기술 및 혁신 중심 경영, iii)수요 창출 경영, iv)글로벌 협업 경영으로 새롭게 패러다임 전환(Paradigm Shift)이 발생할 것으로 예측 및 제안하였고, 이러한 패러다임의 전환에 대응하기 위한 기업측면의 경영전략 프로세스 모델을 구축하기 위해 Gartner가 제시한 'RTE Cyclone model'을 활용하였다. '실시간 기업(RTE)' 이라는 개념은 급변하는 IoT 시대에 기업측면의 경영 전략 프로세스로 활용가치가 있다고 판단되며, 본 연구에서 적절히 응용하여 'IoT-RTE Cyclone model'을 제안하였다. 특히, 제안한 모델은 기업의 민첩성을 강조하고 IT 및 IoT 기술을 통한 실시간 모니터링, 분석, 실행을 기본으로 하며, 기업의 경영 프로세스 각 부문을 통합시켜 기업의 전반적인 서비스를 지원하기 때문에 빠르게 변화하는 IoT 시대에서 영위하는 기업측면에서의 효과적인 대응전략으로 활용할 수 있다.

LOW FUEL CONSUMPTION AND LOW EMISSIONS - ELECTROMECHANICAL VALVE TRAIN IN VEHICLE OPERATION

  • Pischinger, M.;Salber, W.;Staay, F.V.D.;Baumgarten, H.;Kemper, H.
    • International Journal of Automotive Technology
    • /
    • 제1권1호
    • /
    • pp.17-25
    • /
    • 2000
  • The electromechanical valve train (EMV) technology allows for a reduction in fuel consumption while operating under a stoichiometric air-fuel-ratio and preserves the ability to use conventional exhaust gas aftertreatment technology with a 3-way-catalyst. Compared with an engine with a camshaft-driven valve train, the variable valve timing concept makes possible an additional optimization of cold start, warm-up and transient operation. In contrast with the conventionally throttled engine, optimized control of load and in-cylinder gas movement can be used for each individual cylinder and engine cycle. A load control strategy using a "Late Intake Valve Open" (LIO) provides a reduction in start-up HC emissions of approximately 60%. Due to reduced wall-wetting, the LIO control strategy improves the transition from start to idle. "Late Exhaust Valve Open" (LEO) timing during the exhaust stroke leads to exhaust gas afterburning and, thereby, results in high exhaust gas temperatures and low HC emissions. Vehicle investigations have demonstrated an improved accuracy of the air-fuel-ratio during transient operation. Results in the New European Driving Cycle have confirmed a reduction in fuel consumption of more than 15% while meeting EURO IV emission limits.

  • PDF

금융 마이데이터의 전략적 활용에 관한 사례 연구 (A study on strategic use of MyData: Focused in Financial Services)

  • 이주희
    • 디지털융복합연구
    • /
    • 제20권3호
    • /
    • pp.181-189
    • /
    • 2022
  • 모바일 기기의 확산과 ICT 기술로 핀테크 혁신이 더욱 가속화 될 것으로 전망되는 가운데, 최근 금융의 화두는 '디지털 전환'이며, 여기에는 빅데이터의 활용이 주요 요소라 할 수 있다. 특히 오픈 뱅킹이라는 인프라가 마이데이터와 마이페이먼트 산업과 연계되어 금융정보의 이종결합, 자산 조회 및 이체 기능이 결합되는 오픈 파이낸스 시대가 도래고 있다. 마이데이터는 데이터 활용을 통한 가치 창출에 주목하여 나타난 개념으로, 데이터의 주체가 능동적인 자기결정권을 갖는데 의의가 있는데 현재 국내에서도 마이데이터가 시행 되며 전략적 활용방안을 모색되고 있다. 이에 본 연구는 마이데이터 관련 비즈니스 사례를 분석하여 향후 금융의 디지털 전환을 위한 전략적 활용방안을 제시하는 것을 목적으로 하였다. 해외 주요국가에서 마이데이터 개념을 적용한 PSD2 및 오픈뱅킹 정책을 적극 추진하고 있는 가운데 성공적인 비즈니스 모델(Mint, Information Bank, Strands)의 분석을 통해 데이터 기반 비즈니스의 타당성을 확인하고 공통점을 모색하기 위한 사례 연구를 수행하였다. 거래의 효율성과 다양성을 향상시키는 사업 모델을 제공한다는 관점에서 마이데이터는 기존의 사업 모델을 개선할 수 있는 잠재력이 있음을 확인할 수 있었다. 마이데이터는 본인 중심의 모든 데이터로부터 개별적인 데이터 생태계를 쉽게 구현하고 관리할 수 있어야 하는데 개인이 스스로 이를 관리, 통제, 활용하는 것은 현실적으로 어렵다. 따라서 마이데이터 오퍼레이터 또는 마이데이터 서비스 제공자 역할을 할 수 있는 비즈니스 모델이 적극적으로 모색될 필요가 있겠다.

스마트 도시(Smart City)의 데이터 경제 구현을 위한 개인정보보호 적용설계(PbD)의 도입 필요성 분석 (Life Satisfaction Depending on Digital Utilization Divide within People with Disabilities)

  • 진상기
    • 정보화정책
    • /
    • 제26권3호
    • /
    • pp.69-89
    • /
    • 2019
  • 제4차 산업혁명시대의 거주와 삶의 공간이 될 스마트 도시의 구현을 위해서는 거주민의 생활 정보, 건축물 및 시설물 정보 등 구체적이고 민감한 정보가 실시간으로 수집 처리 될 수밖에 없다. 발전하는 도시 기능과 개인 삶의 편의성이 높아지는 반면 개인정보의 노출 및 유출의 위협성도 동시에 높아 질 수밖에 없는 상황이다. 따라서 스마트 도시의 설계단계, 지능정보 기계설비의 기술개발 및 운용 기획단계에서부터 사전적 개인정보보호 설계 개념이 반영 되어야 한다. 이러한 측면에서 본 연구는 '개인정보보호 적용설계(Privacy by design)'개념의 정책화와 적용을 위한 연구를 수행 하였다. 연구 분석 결과를 보면 제도적인 측면, 산업적 측면 그리고 기술적 측면에서 이미 개인정보보호 적용설계(PbD)의 개념을 도입할 수밖에 없는 상황에 이르렀다. 실제로 이러한 현상은 유럽과 미국 등의 사례를 통해 확인할 수 있었다. 이에 우리나라 역시 스마트 도시의 경쟁력을 강화하기 위해서 스마트 도시의 핵심전략인 데이터 기반 경제를 확보하기 위한 전략으로 개인정보보호 적용설계(PbD)를 적극도입 해야함을 본 연구는 강조하였다. 이에 본 연구는 개인정보보호 적용설계(PbD)의 기본 속성이 반영된 법제 개선과 기술개발지원이 필요함을 정책제안으로 제시하였다.

병원 간호조직문화 규명을 위한 연구(I);조직문화 개념에 대한 문헌고찰 (A Study for Examine into Nursing Organizational Culture (I);Review of the Literature about the Concept of Organizational Culture)

  • 김문실;한수정;김정아;박현태
    • 간호행정학회지
    • /
    • 제4권1호
    • /
    • pp.89-105
    • /
    • 1998
  • Modern organizations, both complicated and complex, operate in an economic climate of· turbulence and rapid change. And Today's healthcare environment is changing, driven by demographic, environmental. social, political and technological forces. In actual practice, the organization usually depend on several factors such as economic state of organization, managerial strategies, a synthesis of several theories that reflect individual biases, specific circumstances, and practical realities. These rapidly changing healthcare environment and professional nursing practice need a strategy for the organizational development and goal attainment. An understanding of organizational culture could help managers enhance or expand their management strategy, thus increasing the probability of their success in the organization. Organizational culture is an abstract, yet potent managerial concept. With roots in several disciplines, several perspectives and definitions of organizational culture have emerged. The concept of organizational culture has been rapidly introduced into the academic and organizational world, with the much attention to the excellent companies that have continued rapid grow th despite the overall world economic recession in the late of 1970s. Organizational culture is the combination of the symbols, language, assumptions, and behaviors that overtly manifest an organization's norm and values. It is the taken-for-granted and shared meanings people assign to their social surroundings that can have a profound effect on an organizaitonal decision making and performance. For attaining a organizational goal and developing organization, it is necessary to put emphasis on developing organizational culture. It has to set organizational culture well understood by its members as an instrument to achieve the organizational goals. Both Manager and staff can focus and act on the values identified. Also, managers will exhibit better decision making capabilities because they are guided by perception of the organizational values. Therefore, understanding of organizational culture could give a strategy for organizational development that assist hiring personnel, orienting new comers, facilitating organizational change and promoting learning and so on. But their is few study on nursing organizational culture in Korea. Moreover they have not had a clear definition of Korean nursing organizational culture. Therefore, it is necessary to lay down definition of Korean nursing organizational culture and fine out real factor of Korean nursing culture. For defining a definition of Korean nursing organizational culture, this study assessed several definitions of organizational culture, factors of culture, types of culture, and functions of culture through book review.

  • PDF

체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 - (The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong -)

  • 우예슬;김개천
    • 한국실내디자인학회논문집
    • /
    • 제21권2호
    • /
    • pp.123-132
    • /
    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

  • PDF