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The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms

  • Lee, Hee Tae;Kim, Byung-Do
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.169-193
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    • 2014
  • The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power Index(K-BPI) data in which 'Top of Mind,' 'Unaided Awareness,' and 'Aided Awareness' are brand awareness measures and 'Image,' 'Purchase Intention,' and 'Preference' are brand loyalty measures. Out of those six brand components, they found that unanticipated changes of 'Top of Mind,' 'Unaided Awareness,' 'Image,' and 'Preference' have significantly positive effect on unexpected stock return change. Therefore, they conclude that these four brand asset components provide incremental information in explaining unanticipated stock return.

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A Holistic View of the Japanese Occupation of Southeast Asia

  • Dhont, Frank
    • SUVANNABHUMI
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    • v.8 no.1
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    • pp.77-94
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    • 2016
  • The paper examined Southeast Asia as a whole and focused on similarities among countries composing what is now known as the Association of Southeast Asian Nations (ASEAN). In order to determine these similarities, the analysis focused on the fact that during World War II the whole of Southeast Asia was occupied by one political power: Japan. The policies the Japanese implemented in the region were to a degree very similar in terms of pressures and tensions that occurred in the different countries. The paper argues that these pressures and the responses of the various peoples of Southeast Asia instilled a nucleus of common identity in Southeast Asia as a whole. Basically, the policies that the Japanese implemented all over Southeast Asia were the following: the setting up regional administrations; the extraction of resources and emphasis on local self-sufficiency; the implementation of cultural Japanization; and local indigenization policies. The Southeast Asian responses that crystalized this joint Southeast Asian identity may be described as: accommodating and resisting the Japanese; commemorating portraying; and collectively remembering the era. The process of action and reaction between Japan and Southeast Asia was formative of this joint Southeast Asian identity.

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Feature Selection Effect of Classification Tree Using Feature Importance : Case of Credit Card Customer Churn Prediction (특성중요도를 활용한 분류나무의 입력특성 선택효과 : 신용카드 고객이탈 사례)

  • Yoon Hanseong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.2
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    • pp.1-10
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    • 2024
  • For the purpose of predicting credit card customer churn accurately through data analysis, a model can be constructed with various machine learning algorithms, including decision tree. And feature importance has been utilized in selecting better input features that can improve performance of data analysis models for several application areas. In this paper, a method of utilizing feature importance calculated from the MDI method and its effects are investigated in the credit card customer churn prediction problem with classification trees. Compared with several random feature selections from case data, a set of input features selected from higher value of feature importance shows higher predictive power. It can be an efficient method for classifying and choosing input features necessary for improving prediction performance. The method organized in this paper can be an alternative to the selection of input features using feature importance in composing and using classification trees, including credit card customer churn prediction.

A Quantitative Analysis on Machine Learning and Smart Farm with Bibliographic Data from 2013 to 2023

  • Yong Sauk Hau
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.388-393
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    • 2024
  • The convergence of machine learning and smart farm is becoming more and more important. The purpose of this research is to quantitatively analyze machine learning and smart farm with bibliographic data from 2013 to 2023. This study analyzed the 251 articles, filtered from the Web of Science, with regard to the article publication trend, the article citation trend, the top 10 research area, and the top 10 keywords representing the articles. The quantitative analysis results reveal the four points: First, the number of article publications in machine learning and smart farm continued growing from 2016. Second, the article citations in machine learning and smart farm drastically increased since 2018. Third, Computer Science, Engineering, Agriculture, Telecommunications, Chemistry, Environmental Sciences Ecology, Material Science, Instruments Instrumentation, Science Technology Other Topics, and Physics are top 10 research areas. Fourth, it is 'machine learning', 'smart farming', 'internet of things', 'precision agriculture', 'deep learning', 'agriculture', 'big data', 'machine', 'smart' and 'smart agriculture' that are the top 10 keywords composing authors' keywords in the articles in machine learning and smart farm from 2013 to 2023.

A Study on the Diseases and Pharmacy of the Soumin's Sinsooyul-Pyoyul-Byung theory (소음인(少陰人) 신수열표열병론(腎受熱表熱病論)의 병증(病證) 및 약리(藥理)에 대한 연구(硏究))

  • Joo, Jong-Cheon;Kim, Kyung-Yo
    • Journal of Sasang Constitutional Medicine
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    • v.9 no.2
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    • pp.67-94
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    • 1997
  • The main purpose of this study is to arrange the diseases, principal medicinal substances and the prescriptions for the Soumin's Sinsooyul-Pyoyul-Byung(少陽人 腎受熱表熱病) by historical examination in the viewpoint of the Constitutional Medicine(四象醫學). In this study, first I collected the original texts of the diseases and priscriptions in Dongyi-Soose-Bowon(東醫壽世保元), and described the development process of the Soumin(少陽人)'s diseases and priscriptions by comparing with the contents in Dongyi-Soose-Bowon(東醫壽世保元). Next, I collected the efficacy of the medicinal substances and priscriptions by the examination of successive literatures referred it, and tried to explain the efficacy of each medicinal substances in the viewpoint of the Constitutional Medicine(四象醫學) by the analysis of successive literatures. As a result, the conclusions could be summarized as follows. 1. The Differentiation of Syndromes(辦證) in the Existing Medicine(旣存醫學) was formed according to the Eight Principal Syndromes(八綱), the Five Elements(五行), the Merdian system(經絡), therefore there were many confusions with the changes of the times. The differentiation of Syndromes(辦證) in the Constitutional Medicine(四象醫學) was formed according to the pathological change of Ascending and Descending Yin Yang(陰陽升降) in the Four Internal Organs(四臟), therefore, there was the consistency in the recognition of diseases. 2. The classification of the Soumin's Pyoyul-Byung(少陽人 表熱病) was divided into Yukuang Disease(鬱狂證) and Mangyang Disease(亡陽證) according to sweating or not. The conception of these diseases was mostly achived in Shanhanlun(優寒論). The treatment of Shanhanlun(優寒論) was alike to that of Dongyi-Soose-Bowon(東醫壽世保元) in a part. 3. Je ma, Lee thinked that the cause of the Soumin's Pyoyul-Byung(少陽人 表熱病) is the breakdown of the balanced equilibrium in ascending and descending Yin Yang(陰陽升降) for a Large Sin and a Small Bi(腎大脾小), and it is treated by warming and ascending Yang(溫補升陽). 4. The medicinal substances composing prescriptions for the Soumin's Pyoyul-Byung(少陰人 表熱病) is characterized with the efficacy of Ascending Yang and supplying Qi(升陽益氣) and regulating the digestive organs with the efficacy of warming it. 5. The medicinal substances composing the precriptions for the Soumin's Pyoyul-Byung(少陰人 表熱病) is divided into four parts with the state of Yang Qi(陽氣) in the disease it used. 6. The purpose of prescriptions for the Soumin's Pyoyul-Byung(少陰人 表熱病) is to strengthen the Soumin(少陰人)'s Yangnan Qi(陽暖之氣). Je ma, Lee kept the principle not to mix with another constitution's medicinal substances in the creation of the priscription.

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Evaluation for the simultaneous Removal of Organic Matters and Nutrients by the RBC and tapered Aeration Processes with Bacillus sp. for the high Strength of Dairy Wastewater (바실러스 미생물을 이용한 고농도 유가공 폐수처리에 있어서 유기물질과 영양염류의 동시제거에 대한 평가)

  • Lee, Sang-Ho
    • Journal of Korean Society of Water and Wastewater
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    • v.24 no.2
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    • pp.195-202
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    • 2010
  • The evaluation of organic matters and nutrients removal was investigated for the synthetic wastewater and the high strength of dairy wastewater. Two different systems were performed for this research. System A composing of a single RBC with tapered aeration was fed with the synthetic wastewater for 74 days with 173L/day of influent, 200% of internal return and 100% of sludge return for the period 1 and 2. The feed conditions were maintained 346L/day of influent, 50% of internal return and sludge return for the period 3. The dairy wastewater was introduced to evaluate treatment efficiency for system B composing of dual RBCs and tapered aeration tanks for 50 days of experimental run time, in which hydraulic rates were maintained at the constant ratios of 346L/day, 50% of internal return and 50% of sludge return. The spiral string media made of nylon fibre was attached by Bacillus sp. in RBC for both systems. The specific area of string media was $1.4m^2$/m and biomass was maintained at the concentrations of 23g/m. The synthetic wastewater was supplied by 1,800mg/L of glucose, 500mg/L of $NH_4Cl$, and 500mg/L of $KH_2PO_4$ to system A. The dairy wastewater was supplied to system B from dairy production plant. The average influent concentrations were 1,334mg/L of BOD, 2,014mg/L of CODcr, 160mg/L of T-N, and 12mg/L of T-P in system A. The average influent concentrations of parameters were 1,006 mg/L for BOD, 1,875mg/L for $COD_{cr}$, 51.6mg/L for T-N and 8.9mg/L for T-P in system B. Results indicated that removal efficiencies of BOD and $COD_{cr}$ were more than 90% however, the removal efficiency of T-N was 87%, and that of T-P was 82% for system A. Removal efficiencies were 98.5% of BOD, 91.3% of nitrogen and 89% of phosphorus for system B. The removal efficiencies of organic matters, T-N and T-P were higher in system B than in system A. The effluent quality issued by the stringent national legislations for the discharge of the high strength of dairy products wastewater can be improved using sequential RBCsand tapered aeration reactors rather than a single RBC and tapered aeration reactors with Bacillus sp.

A Study for Automotive Lamp Manufacturing System Control Composing Ultra melting Process (초음파 접합 공정을 합성한 자동차용 램프 생산시스템 제어에 관한 연구)

  • Lee, Il-Kwon;Kook, Chang-Ho;Kim, Seung-Chul;Kim, Ki-Jin;Han, Ki-Bong
    • Journal of the Korean Institute of Gas
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    • v.18 no.1
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    • pp.46-51
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    • 2014
  • The purpose of this paper is to study of the vehicle lamp manufacturing system composing ultrasonic waves connection process. Making lamp assembly plant, it was produced in the separate process as the injection molding, ultrasonic waves bonding, annealing in the constant temperature, lamp assembling and packing. But the improvement method producing the lamp was added with one-step process by one automation technique. As a result, welding with ultrasonic waves process, the method decreased the energy consumption and noise during ultrasonic waves welding. Therefore, this method used the mathematics modeling for checking validity, it selected the stability and suitable controller using transfer function of plant and bode chart. In this study, the $180^{\circ}$ revolution control system to turn injection part upside down was $M_{eq}\;lcos{\theta}(t)$ because of gravity influence. It effected to unstable condition a system. For solving this problem, it aimed the linearization and stabilization of system by elimination $M_{eq}\;lcos{\theta}(t)$ as applying Free-forward control technique.

An Active Learning-based Method for Composing Training Document Set in Bayesian Text Classification Systems (베이지언 문서분류시스템을 위한 능동적 학습 기반의 학습문서집합 구성방법)

  • 김제욱;김한준;이상구
    • Journal of KIISE:Software and Applications
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    • v.29 no.12
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    • pp.966-978
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    • 2002
  • There are two important problems in improving text classification systems based on machine learning approach. The first one, called "selection problem", is how to select a minimum number of informative documents from a given document collection. The second one, called "composition problem", is how to reorganize selected training documents so that they can fit an adopted learning method. The former problem is addressed in "active learning" algorithms, and the latter is discussed in "boosting" algorithms. This paper proposes a new learning method, called AdaBUS, which proactively solves the above problems in the context of Naive Bayes classification systems. The proposed method constructs more accurate classification hypothesis by increasing the valiance in "weak" hypotheses that determine the final classification hypothesis. Consequently, the proposed algorithm yields perturbation effect makes the boosting algorithm work properly. Through the empirical experiment using the Routers-21578 document collection, we show that the AdaBUS algorithm more significantly improves the Naive Bayes-based classification system than other conventional learning methodson system than other conventional learning methods

The image format research which is suitable in animation work (애니메이션 작업에 사용되는 이미지 포맷 연구)

  • Kwon, Dong-Hyun
    • Cartoon and Animation Studies
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    • s.14
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    • pp.37-51
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    • 2008
  • The computer has become an indispensable tool for animation works. However if you don't understand the characteristics of the computer and its software, you might not have the result satisfying your efforts. The incorrect understanding of image format sometimes causes it. Habitually image formats are selected usually for most of works but there is a distinct difference among those image formats while the efficient usages of them are different from each other. For your more efficient work therefore, you need to identify the characteristics of various kinds of image format used mostly for animation works. First I took a look at the theories of the lossy compression and lossless compression, which are two types of data compression widely used in the whole parts of computer world and the difference between bitmap method and vector method, which are respectably different in terms of the way of expressing images and finally the 24 bit true color and 8 bits alpha channel. Based on those characteristics, I have analyzed the functional difference among image formats used between various types of animation works such as 2D, 3D, composing and editing and also the benefits and weakness of them. Additionally I've proved it is wrong that the JPEG files consume a small space in computer work. In conclusion, I suggest the TIF format as the most efficient format for whatever it is editing, composing, 3D and 2D in considering capacity, function and image quality and also I'd like to recommend PSD format which has compatibility and excellent function, since the Adobe educational programs are used a lot for the school education. I hope this treatise to contribute to your right choice of image format in school education and practical works.

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Effect of PDA Guide Service on Users' Involvement, Satisfaction, and Reuse Intention -Focused on PDA Guide Service in Gyeongbokgung- (PDA를 활용한 안내서비스가 이용객의 몰입, 만족 및 재이용의도에 미치는 영향 -경복궁의 PDA안내서비스를 중심으로-)

  • Kim, Ju-Yeon;Lee, Min-Jae;Ahn, Kyung-Mo
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.373-381
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    • 2012
  • Due to IT(information technology) development, various ITs have been applied to tourism. Since June 2010, PDA guide service was launched in Kyungbok palace. This study tried to find how effectively the service is operated by comparing flow, satisfaction and reuse intention of PDA users with those of who have received guide service by professional interpreter. The result indicates that those who have received professional interpretation showed to be more involved, satisfied and have more intention to reuse. The paper explored the composing factors of PDA guide service, which are 'interpretation', 'design', 'ease of use', and 'stability of operation'. Among these factors, interpretation was analyzed to be only factor what affects users' involvement and also most influential attribute explaining users' satisfaction and reuse intention. 'Interpretation', 'stability' and 'ease of use' are shown to have impact on satisfaction, while 'interpretation' and 'stability' have significant effect on users' reuse intention of PDA guide service. The operational implications from these results are suggested.