• 한국HCI학회논문지
• /
• 제7권2호
• /
• pp.11-16
• /
• 2012

R&D 전략 수립은 연구 개발의 성공을 결정할 수 있는 첫 단계로서 중요한 의미를 가진다. 그렇지만, 현재까지의 전략 수립을 지원하는 자동화된 방식은 계량/비계량 분석 기법을 이용한 단편적 서비스들을 체계화된 설계 없이 모아 제공하고, 전문가들이 직접 서비스들을 조합하고 그 결과를 해석하는 수준에 그치고 있다. 따라서 본 연구는 R&D 전략 수립을 효율적으로 지원하기 위해서 서비스 요소인 기술과 주체를 대상으로 하여 이들의 상호 관계를 중심으로 서비스를 세분화하고 설계한다. 그 결과로 트렌드와 예측 (Trends and Predictions), 기술 수준 (Technology Levels), 연관 관계 경로 (Relationship Paths), 로드맵 (Roadmaps), 경쟁자와 협력자 (Competitors and Collaborators) 서비스들이 도출되었으며, 1.540만 건의 논문과 특허들을 대상으로 이들을 구현하였다. 향후 전략적 인텔리전스의 최상위 단계인 Optimization 단계를 지원하기 위해 또 다른 서비스 요소를 도입하고 기존 요소들과의 병합을 시도할 예정이다.

• 한국의류학회지
• /
• 제26권5호
• /
• pp.606-617
• /
• 2002

The purpose of this study is to develop a decision model that helps manufacturers and retailers determine the optimal timing of markdown in order to maximize their profit. An optimal timing decision model was developed based on three steps; conjoint measurement, scenario analysis and simulation. Data were collected from the sample of 149 out of 170 undergraduate and graduate students in Seoul in 1997. From the Jeans market, 8 brands; Levi's, lee, Guess, Calvin Klein, Pintos, Get used, MFG, and Basic, were selected as competitors for this study. In the conjoint measurement, respondents estimated the level of preference, from 1 to 100, for each item in which brand, price, style, and colors were used to explain product characteristics. Then, in order to reflect competitive situation in Jeans market, four types of scenarios were developed. In each scenario, simulations were applied to decide optimal timing of markdowns that leads to maximal profitability and sales volume. The profit was calculated based on the equation; Profit = Jean's market volume x market share of each brand - cost, where market volume was obtained by integral calculus for market utility function, and market share by logit value of part-worth from the conjoint analysis. For the purpose of the parsimony of the research, costs and the level of markdown were fixed to 30% of the regular price. In results, the optimal timing decision model identified 3 different types of brands. The brands that do not need to take markdown were Ievi's, MFG, and Basic Jeans characterized by the highest brand power and the highest price zone. The brands that needed to take early markdowns were Guess, Lee, Calvin Klein, and Get Used with the intermediate level of brand power and price. The brand that need late markdown was Pintos with the weakest brand power among the competitors and the lowest price. The optimal range of markdown remains for further research.

• 국제지역연구
• /
• 제13권3호
• /
• pp.583-611
• /
• 2009

본고에서는 RCA지수, CAC지수, ESI를 이용하여 지난 2000년 이래 7년간 세계자동차시장 점유율 상위 6개국을 대상으로 중국시장에서의 자동차 수출경쟁력을 비교 분석하였다. RCA지수를 분석한 결과, 한국자동차의 국제시장에서의 경쟁력은 일본, 독일에 이어 높은 것으로 나타났으나 중국자동차시장에서는 수출경합국 중 최하위의 국제경쟁력을 가진 것으로 조사되었다. 국제시장에서 한국자동차의 RCA지수가 7년 평균 1.867인데 비해 중국시장에서의 CAC지수는 1.053에 불과하였다. 그러나 한국자동차는 프랑스시장에서 CAC지수 3.338, 미국시장에서 2.454, 독일시장에서 2.143, 일본시장에서 0.067을 기록함으로써, 프랑스, 미국, 독일시장에서 선전하고 있는 반면, 일본시장과 중국시장에서의 국제경쟁력은 매우 취약한 상태임을 확인할 수 있었다. 한편 세계자동차시장에서 한국자동차와 수출경합도가 가장 높은 국가는 독일과 일본으로 관측되었고, 중국시장의 경우 한국-독일, 한국-일본 수출경합도가 세계시장의 ESI보다는 미약하게 형성되어 있었다. 따라서 우리는 세계 및 중국자동차시장의 동향과 중국당국의 정책변화를 면밀하게 모니터링하고 업계와 정부간의 신속하고 유기적인 공조체제를 구축함으로써 중국시장의 경쟁체제 변화에 능동적으로 대응하는 전략을 강구해야 할 것으로 보인다.

• International Journal of Computer Science & Network Security
• /
• 제22권2호
• /
• pp.47-56
• /
• 2022

The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

• 산업융합연구
• /
• 제20권12호
• /
• pp.227-233
• /
• 2022

본 연구는 기업의 특허출원 목적을 파악하는데 있다. 이에 선행연구 고찰을 통해 특허출원 목적을 파악하고, 전문가 델파이를 통해 10개 요인을 선정하고 이를 중국기업의 특허담당 실무자들을 대상으로 설문조사를 실시하였다. 분석결과, Improve the technological image of your company, For use in negotiation: cross licensing, joint venture, Improve the situation in R&D cooperations, Enhance Reputation, Measure performance, Aacquire venture capital, Prevent patent infringement suits, Licensing Revenue, Blocking or prevent competitors' patenting and application activities, Prevent copying or protect own technology from imitation 순으로 중요한 것으로 나타났다. 본 연구결과는 기업에서 특허를 출원할 때 우선적으로 고려해햐 할 요인이 무엇인지 파악하고 적용하는데 있어 실무적 가이드라인으로 활용가능할 것으로 기대한다

• 마케팅과학연구
• /
• 제19권3호
• /
• pp.28-36
• /
• 2009

现有的文献广泛的关注财阀以及他们的所有权和支配权的优点和弱点, 但是几乎没有关于韩国非财阀公司的研究. 然而, Lee, Lee and Pennings (2001)并没有特别的探讨在韩国国内市场非财阀公司为求生存而对抗财阀公司的具有竞争力的战略. 本文的研究动机是通过四个探索性案例的研究, 韩国非财阀公司对抗财阀公司的成功的竞争战略和提出的建议可能会对其他的企业以及公共政策制定者有所帮助. 从产品相似性和公司内的合作关系分别定义竞争和合作的概念. 从这两个方面, 我们开发了以下$2{\times}2$ 矩阵, 为非财阀公司对抗财阀公司提供四种竞争战略. 在小组1的非财阀公司在高端市场对财阀公司让步, 但在低端市场有 "我也是在低端市场" 的产品, 同时承认在高端市场的财阀. 在小组2, 非财阀公司以供应商或互补企业的身份成为财阀公司的合伙人. 在小组3, 非财阀企业从事与财阀直接竞争. 在小组4, 非财阀企业的目标, 以产品创新或服务填补目标市场空白点. 我们选择的4个公司分别是E‐Rae电子企业公司(共存方), Intops(供应商), Pantech(竞争对手)和Humax(小众市场成员). 通过分析这4个案例, 相互提供更丰富的洞察力战略. 基于我们的概念框架, 提出下列假设 : 假设1 : 与财阀公司有合作关系的非财阀公司比没有合作关系的公司表现得更好. 假设1a: 共存方会比竞争方表现得更好. 假设1b: 合伙方会比小众市场成员表现得更好. 假设2: 与财阀公司的产品没有相似性的公司比有相似性的公司表现得要更好. 假设2a: 合伙方比共存放表现得更好 假设2b: 小众市场成员会比竞争方表现得更好. 假设3: 小众市场成员应比共存方表现得更好. 假设4: 按绩效的降序排列依次是合作者, 小众市场成员, 共存方, 竞争方. 一组专家按照我们4组的分类把216家非财阀公司分类. 用SPSS统计软件中的简单方差分析来检验假设. 结果发现. 与财阀公司有合作关系的以及提供与财阀公司不同的产品或服务比较好. 很明确的一点是, 平均来说, 若要对抗财阀公司中获利, 其战略是成为合伙人(供应商或组成部分). 直接与财阀公司硬碰硬的竞争是要付出极高代价的战略, 而这种代价不是非财阀公司能负担得起的. 避免与财阀公司迎面竞争的战略是用不同的产品服务于利己市场, 或是服务于被财阀公司忽视掉的低端市场. 些战略是比较好的生存战略. 本文说明在财阀环境中, 韩国的中小型非财阀公司有一些方法可以生存, 尽管不是没有风险. 根据不同的竞争组合, 合作的公司可以根据产品相似性以及合作关系的维度来选择定位从而制定自己的竞争战略. 例如共存方, 竞争对手, 合伙人, 小众市场成员. 根据我们的探索性案例分析, 合伙人对非财阀公司来说可能是最好的战略, 而竞争者则是有很大风险的. 小众市场成员和共存方处于中间, 但前者比后者要好. 很多中小型企业的管理者只是用简单的, 不是合作就是竞争的观点来审视市场的领导者‐典型的就是财阀. 结果. 很多非财阀公司变成被动的合作者或被自己的竞争对手财阀所击败. 事实上, 合作和竞争并不是互相排斥的, 是可以同时被追求的. 正如本文所建议的, 非财阀公司可以根据他们的环境, 内部资源和能力灵活的选择合作和竞争.

• 농촌계획
• /
• 제14권2호
• /
• pp.99-110
• /
• 2008

The purposes of this paper are first, to develop and adapt auditing methodology of rural amenity resource investigation and second, to propose strategic planning of amenity web data base system. Relating with auditing methodology, we make the life cycle of rural amenity resource investigation based on value chain method. we make 8 stage of auditing process and 105 auditing items in details. We adapt these guidelines in real world and then improve developed methodology. Therefore we expect to promote the quality and accuracy of investigation project using these guidelines. Relating with blue print of strategic planning, we first analyse external environment about Competitors, Suppliers, New entrants, Buyers, Substitutes with 5 force model for amenity information system. We second make the blue print of strategic planning of amenity web data base system project. Then we propose the FIRST, BEST, MOST strategy of amenity web data base system and the web hub system.

• 통상정보연구
• /
• 제11권4호
• /
• pp.3-23
• /
• 2009

Social surveys, using various factors influencing the e-commerce's development of SMEs, are the means of explaining the rapid development of e-commerce. This makes it possible to make more efficient decisions in e-commerce. This article was written from surveys conducted in the manufacturing industry and Trade Company at Jilin Province via e-mail, fax and analyzed data by Statistical Package for the Social Sciences (SPSS). The result shows that in development of e-commerce, the business partners have significant impacts on the achievement of e-business both directly and indirectly. Second, consciousness of leaders, external support, transaction partner relationship and influence of competitors cause a direct result on the development of e-commerce On the other hand, the innovative capacity of enterprises and communication indirectly influence. Based on these, it is valid for us to for us to make correct decisions for the e-commerce development of SMEs.

• 경영과정보연구
• /
• 제12권
• /
• pp.37-52
• /
• 2003

An informatization evaluation is becoming a major issue among vocational colleges, as the 21th century begins. This century is characterized as Knowledge and Information era. Thus it is popular for administrative organizations to use Information Technologies as major tool to innovate themselves. The main objective of this study is develop evaluation indexes on applications of information technologies for vocational colleges because they must operate their education services by using management principles. Four major indexes were recommended to evaluate their information environment of educational service as follows. 1. Strategic Information System 2. Environmental Factors of Information System 3. Informational Resources 4. Utilization of Information Technologies Each index has 4 variables to identify the level of informatization and every variable is consisted of several questions. Such an evaluation system will be applied for vocational colleges to know their own situation of IT application and to develop managerial strategies by using IT. This system also will be useful to compare you with your potential competitors and to find appropriate polices of IT application by measuring the indexes at different points of time.

• 디지털융복합연구
• /
• 제12권1호
• /
• pp.99-104
• /
• 2014

본 연구의 목적은 성공적으로 운영되고 있는 소상공인들의 사례를 조사하여, 이들의 성공요인을 탐색해보는 것이다. 이를 위해 국내 및 해외의 사례를 탐색해보았다. 조사 결과 소상공인의 성공요인은 첫째, 차별화된 제품이다. 둘째, 가격 경쟁력이다. 셋째, 유연한 운영이다. 넷째, 기업가 정신이다. 소상공인 일수록 대기업이 할 수 있는 것과 하지 못하는 것을 파악하여 하지 못하는 것을 자신이 하고, 이를 특화시키는 전략이 필요하다. 또한 경쟁자가 들어설 경우 상대방을 무조건 배척하기보다는 경쟁자의 경영 전략을 분석하고 벤치마킹하여 자신의 사업에 적합한 경영 기법을 개발하는 노력이 필요하다.