The Optimal Timing of Markdowns: A Decision Model for Jean Market |
곽영식
(대우경제연구소 연구위원)
김용준 (성균관대학교 경영학부) 남용식 (Open Tide China 전략담당 이사) 이진화 (서울대학교 생활과학연구소) |
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마케팅경쟁전략
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Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
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DOI ScienceOn |
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A brand's eye view of response segmentation in consumer choice behavior
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DOI |
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Forecasting market share
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Using conjoint analysis to view competitive interaction through the customers eyes
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이산적 확률선택모형을 이용한 경쟁적 시장구조분석에 관한 연구
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The prisoner's dilemma and the role of information in setting advertising budgets
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DOI |
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Dynamic pricing strategy for new consumer durables
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Brand choice, purchase incidence, and segmentation: An integrated modeling approach
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가격할인이 고려상표군 형성에 미치는영향
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서비스 가격정책: 해운시장의 비선형가격정책을 중심으로
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14 |
Modeling asymmtric competition
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A logit model of brand choice calibrated on scannerdata
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Making the cut; Modeling and analyzing choice set resriction in scanner data
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Explaining the variation in short-term sales response to retail price promotions
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DOI ScienceOn |
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A two-state models of purchase incidence and brand choice
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DOI |
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Using game theory to model competition
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DOI ScienceOn |
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고려상표군을 고려한 가격반응함수모델
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