• Journal of the Korea Society of Computer and Information
• /
• v.18 no.8
• /
• pp.149-156
• /
• 2013

TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.

• Journal of the Korea Institute of Building Construction
• /
• v.20 no.2
• /
• pp.199-212
• /
• 2020

In evaluating the competitiveness of construction companies and their development strategies, patents are a useful and objective source of technical information. In this study, the cutting-edge technologies of construction industries of China, Japan, and South Korea were investigated based on the data of patent applications filed by a total of 15 construction companies (five companies from each country). The related technologies were classified into six core technology groups based on their keywords. After that, we used four patent analysis methods: time series analysis, IP (Intellectual Property) emergence level analysis, spiral module analysis, and OS (Object-Solution) Matrix analysis, to identify the promising technologies/vacant technologies for global construction companies in China, Japan, and South Korea, and to analyze the technical competitiveness of the three countries. The findings of this study showed that each country can claim a relative technological advantage over the others. Overall, 3D printing and offsite construction technology, data acquisition technology, AR and VR technology are expected to be promising in the Asian region. The present study contributes to the body of knowledge by expanding our understanding of technological innovation for the competitiveness of companies and the technology development strategies pursued by the construction industries of China, Japan, and South Korea.

• Journal of Korea Trade
• /
• v.25 no.3
• /
• pp.153-168
• /
• 2021

Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

• KIEAE Journal
• /
• v.7 no.4
• /
• pp.97-104
• /
• 2007

Competition among building contractors in the Korean construction environment has been increasing lately, and with the recent conclusion of the FTA between Korea and the United States, further advancement in the systems of construction, bidding and contract awarding is expected to be facilitated in the long term. Considerable changes are also expected particularly in the construction management (CM) market. Given these drastic changes, it has become more noticeable that the role of CM is enlarged in terms of time, cost, quality, risks and others to guarantee the Korean competitiveness against the global construction market. This study analyzed the current status of domestic CM companies via SWOT analysis and, based on such analysis, established development strategies for CM contractors. The strategies proposed in this study will be utilized by CM companies as basic materials in their future strategies in a short, mid and long term perspective respectively for competitive advantages in the market.

• International Commerce and Information Review
• /
• v.16 no.4
• /
• pp.281-305
• /
• 2014

The purpose of this study is to empirically analyze the status and the trends in the international competitiveness of Korean export products against MINTs. For the study, the data were collected from the trade statistics for the period 2009-2012 produced by KITA and UN comtrade, and trade specialization index and market comparative advantage index were selected as index analysis methods. The findings from this study are as follows: First, Korea maintains a continuous increase of trade volume and trade balance in trade with MINTs, and exports finished goods, auto parts, etc. to MINTs, whlie mainly imports primary products such as energy fuels from MINTs. Second, Korea remains competitive in both product groups and individual products over MINTs. Third, even though Korean exports obtain a high competitiveness against MINTs, its competitiveness shows the differences by country. Several implications of this study are as follows: First, we need to take full advantage of energy resource-rich MINTs in securing stable energy fuels. Second, we should prepare response plans for the economic conditions which can have a negative impact on trade with MINTs, Third, we need to build strategies for maintaining the competitiveness of Korean exports over MINTs. Fourth, The differentiated export strategies should be established by country by considering differences in Korean exports' competitiveness which exist among the four countries of MINTs. Fifth, we need to prepare for such a situation which MINTs attempt to expand its influence by forming a collective economic cooperation.

• Korean Journal of Organic Agriculture
• /
• v.17 no.3
• /
• pp.327-345
• /
• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• International conference on construction engineering and project management
• /
• 2009.05a
• /
• pp.161-167
• /
• 2009

This paper offers a competitor analysis model for use by contractors as parts of more informed approach in identifying key competitors, and as a basis for formulating bidding strategies. Linear mixed model approach is used in measuring competitiveness between bids (by using bid competitiveness percentage) according to: (i) project size, (ii) work sector; (iii) work nature; and (iv) number of bidders. The model was tested empirically by application to a bidding dataset obtained from a large Hong Kong contractor. Allowing for heterogeneity across competing contractors (i.e. with the model parameters that varied across contractors), the results indicate that competitiveness in bidding of this contractor is generally greater than the majority of his competitors.

• Proceedings of the Korean Institute of Building Construction Conference
• /
• 2020.11a
• /
• pp.14-15
• /
• 2020

The circumstances of overseas construction market is developing into quite complicated and diversified trends. Construction circumstance is escaping from localization to the open competitions, and from developing countries focused to the resources developing countries. Thus, new strategies for order competitiveness improvement based on our know-hows are required to secure the order volumes. This study has analyzed domestic construction companies' order trends in overseas construction market, and proposed strategic plans through analyzing of Order Causes on overseas construction projects to improve the order competitiveness.

• The Journal of Economics, Marketing and Management
• /
• v.2 no.3
• /
• pp.20-25
• /
• 2014

Comfortable sleeping itself is thought to be very much important to have great influence upon remaining lives. Bed-clothes can be an essential factor of comfortable bedding. Korea that has four seasons requires different blanket each season. The Koreans make change of use of the quilt at least 2 to 3 times a year. The quilt may vary depending upon use of either Ondol or bed. Brand bedding governs quilt market. Brand bedding shops have good cognition of customers to be located at the place easy to find out and to have various kinds of products and excellent designs and to take the lead in all of the areas. Non-brand bedding products are difficult to compete with brand products at the bedding market. This study investigated cases of not only management of non brand bedding but also competition between brand bedding and non brand bedding. First, How does non brand bedding elevate competitiveness to win at competition with brand bedding? Second, How dose non brand quilt's approach to consumers and sales strategies?

• Journal of Korean Library and Information Science Society
• /
• v.27
• /
• pp.211-244
• /
• 1997

The purpose of this study is to provide some constructing strategies for the effective service of government informations aiming at enhancing the quality of public services and the competitiveness of government in case of Korea. The major suggestions of this study are as follows: First, the constructing strategies for the effective service of government informations should be implemented in the level of national government reforms. Second, the constructing strategies for the effective service of government informations are to drive at linking the related policies and the use of information communication technologies. Third, the constructing strategies for the effective service of government informations are should be based on the information superhighway project initiated in 1994. Fourth, the constructing strategies for the effective service of government informations are to drive at introducing the concepts of IRM(Information Resources Management) and emphasizing the concepts of information transfer. Fifth, the constructing strategies for the effective service of government informations are to drive at adapting the related new information technologies including Internet by a means to full joint utilization of information. Sixth, the constructing strategies for the effective service of government informations are to drive at the policy of full joint utilization of information linking through the private and public sector. Finally, the constructing strategies for the effective service of government informations are to drive at considering the linkage of other countries and international organizations.