• 한국의류학회지
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• 제31권7호
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• pp.1139-1147
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• 2007

Word of mouth is becoming increasingly in the market these days as company offers many product, advertising, promotion for consumer. The Purpose of this study is to the effect of brand loyalty and word of mouth between trust and commitment of silver women and salesperson. A survey was conducted from October 15 to September 10 in 2006, among over the 60 aged silver women. 260 silver women subjects were frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The results are as follows: First, a degree of trust factors were determined to be specialty, benevolence, And a degree of commitment factors were determined to be calculative commitment, effective commitment. Second, a degree of trust and commitment factors had an effect on brand loyalty. Third, brand loyalty effect on word of mouth. The research finds that trust and commitment of multidimensional view effect on word of mouth and moderating effect of relationship.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.1031-1038
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• 2021

The purpose of this study is to evaluate the impact of organizational culture on job satisfaction and organizational commitment among employees in small and medium-sized enterprises in Ho Chi Minh City, Vietnam. The study hypothesized that organizational culture has a significant influence on employees' satisfaction and that satisfaction also significantly impactsorganizational commitment among employees. The data are collected from a sample of 240 office employees. Structural Equation Modeling is used to determine the influence of organizational culture dimensions,including open working environment, salary, and rewards, empowerment, management style, corporate values, on employees' satisfaction and organizational commitment. The findings showed that the five dimensions of organizational culture positively impact employees' satisfaction and that job satisfaction significantly influences organizational commitment. Thus, job satisfaction serves as the bridge between organizational culture and commitment. The current study contributes to providing a practical insight into the relationships between organizational culture, employees' job satisfaction, and organizational commitment. Based on that, managers can develop suitable personnel policies for their organizations to simultaneously enhance employees' performance and satisfaction, which makes them stay with the company.

• 벤처혁신연구
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• 제5권3호
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• pp.41-55
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• 2022

본 연구는 서울, 경기, 인천지역 소재 중소건설기업의 종사자를 대상으로 하여 중소건설기업 구성원의 직무배태성이 조직몰입을 매개로 이직의도에 미치는 영향을 규명하는데 목적이 있다. 표집방법은 유의 표집법을 활용하였으며 최종분석에 이용된 표본 수는 316명으로 입력된 자료 처리는 SPSS 20.0 프로그램을 이용하여 통계분석을 실시하였다. 분석결과, 첫째, 중소건설기업 구성원의 직무배태성의 하위요인 적합성, 희생과 이직의도 간의 상관관계에서 유의한 부(-)의 영향을 미치는 것으로 나타났으며, 연계는 유의하지 않은 것으로 나타났다. 둘째, 중소건설기업 구성원의 직무 배태성의 하위요인 적합성, 희생, 연계 순서로 조직몰입에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 조직몰입은 이직의도에 유의한 부(-)의 영향을 미치는 것으로 나타났다. 넷째, 조직몰입은 직무배태성과 이직의도 간의 관계를 매개하는 것으로 나타났다. 따라서 중소건설기업 구성원의 직무배태성이 높을수록 이직의도에 영향을 미치는 요인임을 알 수 있었다. 이는 조직 구성원 개인이 추구하는 가치의 적합성, 업무열정, 조직에 대한 애착 등을 향상시킴으로써 이직의도에 긍정적인 영향을 미칠 수 있음을 시사한다.

• 한국식생활문화학회지
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• 제24권6호
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• pp.739-748
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• 2009

The aim of this study was to better understand the factors of the mentoring function in the foodservice industry that improve the organizational commitment of subordinates, and to asses the roles that trust towards supervisors play in the relationship between the mentoring and organizational commitment. A survey was of subordinates who were conducting the mentoring in foodservice companies (hotels, family restaurants) located in Seoul and Gyeonggi area was conducted from May 1 to May 30, 2008. The questionnaires were distributed to 400 employees in 50 restaurants and, 341 of them were received and a total of 320 were finally analyzed. The results were as follows. First, the effect of mentoring functions on the organizational commitment of subordinates indicated that the career developing function and psychosocial function had a significant positive effect on the emotional commitment and normative commitment (p<.01), and the career developing function, psychosocial function and role modeling function had a significant positive effect on the enduring commitment (p<.01). Second, the mediating roles of supervisory trust in the relationship between mentoring functions and organizational commitment of subordinates indicated that supervisory trust mediated the relationship between the career developing function of the mentoring functions, and enduring commitment and normative commitment in addition, it met the mediating requirements in terms of the relationship between the role modeling function, and the emotional commitment, enduring commitment and normative commitment. Consequently, the high career developing function, psychosocial function and role modeling function in mentoring raised the level of organizational commitment;thus, the mentoring system should used as on of the mentoring functions in the foodservice industry and mentoring functions should be also established.

• 산학경영연구
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• 제10권
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• pp.155-190
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• 1997

• 유통과학연구
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• 제16권7호
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• pp.77-86
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• 2018

Purpose - In the insurance distribution channel, the salespeople plays a role of representing the company, and recognizes the needs of the customers and plays a role in responding to them. Therefore, their turnover can have a great influence on the company performance. The purpose of this study is to investigate the structural relationship between salespeople's personal - environmental fit and organizational commitment and turnover intention. Research design, data, and methodology - Data collection was conducted a self-filling questionnaire for salespeople for about one month from July 24, 2017 to August 30, 2017. The subjects of the questionnaire were the insurance salespeople who work in the sales line such as K life, S fire. A total of 450 copies were distributed and 432 copies of the questionnaire were used for final analysis. The analysis program used SPSS 22.0 and AMOS 22.0 programs. Analysis method was Frequency Analysis, Reliability & Confirmatory Factor Analysis, Correlation Analysis and Structural Equation Model(SEM). Results - As a result of Hypothesis 1, Person-Supervisor Fit had significant influence only on Continuance Commitment. Person-Job Fit did not have a significant effect on Organizational Commitment. Person-Coworker Fit had a significant effect on Continuance Commitment and Affective Commitment. Person-Organization Fit had a significant impact on Affective Commitment. Therefore, only , , , , were adopted. As a result of Hypothesis 2, Continuance Commitment had a significant effect on turnover intention. Therefore, only was adopted. Conclusions - This study suggests that it is necessary to manage the human resources in the sales field through studies related to salespeople's extension of the research scope and salespeople's turnover intention. Based on the results of this study, the conclusion suggests some implications for the efficient human resources management of insurance companies in sales channels. It is expected that it will be helpful for the salespeople to find out what kind of Person-Environment Fit affects the organizational commitment and how to manage the organizational commitment among the three dimensions of organizational commitment to reduce turnover intention.

• 디지털산업정보학회논문지
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• 제16권1호
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• pp.111-129
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• 2020

The differentiators of this study are as follows. I would like to consider the factors that the compensation, considering the characteristics of the members of the ICT construction company, affects the turnover and suggest ways to promote the welfare of ICT construction company members in the fourth industrial revolution. The purpose of this study is to look at how perceived compensation affects the degree of turnover by members of small ICT construction companies through organizational Commitment and job placement. Specifically, the independent variable looks at the causal relationship between organizational civic behavior and organizational trust through Turnover intention. First, in the fourth industrial revolution, the management of the tasks of members of ICT construction companies was found to have a positive impact on their organizational immersion and job alignment. Second, in the fourth industrial revolution, the management of wages by members of ICT construction companies was found to have a positive impact on organizational immersion and job alignment. Third, in the fourth industrial revolution, the promotion management of members of ICT construction companies did not have a positive impact on their organizational immersion and job alignment Fourth, in the fourth industrial revolution, the concentration of members of ICT construction companies' organization is found to have a positive influence on turnover. Fifth, in the fourth industrial revolution, the job alignment of members of ICT construction companies was found to have a positive impact on turnover.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.277-286
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• 2020

Research on employee commitment to the organization is necessary for human resource management, and the result is applied in practice to improve organizational effectiveness. The aim of the present study is to explore factors affecting organizational commitment at the small and medium-sized enterprises (SMEs) in Vietnam. Besides, the relationship between organizational commitment and job performance is examined as well. The research was conducted on a sample consisting of 67 white-collar workers and 260 blue-collar workers at SMEs. A total of 327 valid complete questionnaires were input into SPSS 20 database for processing to provide evidence. The research model and hypotheses were tested using the technique of the hierarchical multiple regression analysis. The research resultsrevealed that income, reward and welfare, direct manager, working environment, coworker, and promotion opportunity tended to associate positively with organizational commitment. Besides, the finding also showed that, when the employee has a high organizational commitment, it would lead to high job performance. The main findings of this study provided some managerial implications for SMEs, in general, and managers, in particular. It implies that Vietnam's small and medium-sized enterprises should improve these six factors to retain employees as well as enhance their job performance.

• 융합경영연구
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• 제9권1호
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• pp.41-50
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• 2021

Purpose: In general, when a company wants to build a brand, its brand managers research the market and industry trends and then make decisions regarding the brand architecture and brand positioning development. This study was conducted not only in the service industry but also in manufacturing, finance, public institutions, and a variety of other business institutions. This led to a statistically significant difference between the status of external mobile branding for each business sector, and brand commitment and performance. Research Design, Data and Methodology: External mobile brand communication activities influence on employees' brand commitment. External mobile brand communication has a greater impact on employee brand commitment than any other factors. Result: Among the three external mobile branding activity variables, the external mobile brand communication variables have the greatest impact on employee brand performance. This supports the arguments proposed by that external mobile brand communication has a greater impact on employee brand commitment than any other factors. Conclusion: As a result, public institutions, such as ordinary businesses, need to recognize that external branding activities that enhance employee brand performance should be a key management activity. In contrast, financial institutions have the highest leadership activities and employee brand commitment.

• 한국컴퓨터정보학회논문지
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• 제16권6호
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• pp.187-194
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• 2011

본 논문은 내부마케팅이 IT 기업에 종사하는 비서들의 직무만족과 조직몰입에 미치는 영향을 알아보려는데 그 목적을 두었다. 특히 내부고객의 전체적인 시장관점에서 탈피하고자 직무세분화를 기반으로 IT 기업의 비서직을 중심으로 한 내부마케팅 효과에 관하여 분석하였다. 분석결과는 다음과 같다. 첫째, 내부마케팅 요인인 커뮤니케이션의 효율성, 보상제도의 다양성, 교육훈련의 기회는 직무만족과 조직몰입에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 직무만족은 조직몰입에 영향을 미치지 않는 것으로 나타났다. 이상의 결과를 종합해 볼 때 내부마케팅을 통해 최종목표인 외부고객까지도 만족시키기 위해서는 조직 구성원들 간의 커뮤니케이션을 활성화하여야 하며, 다양한 보상제도와 교육훈련 기회의 극대화가 필요하다고 볼 수 있다. 이러한 전략들을 바탕으로 종업원들의 직무만족과 조직몰입을 극대화할 수 있다는 점에서 기업들에게 주는 시사점이 있다고 볼 수 있다. 특히 비서직은 최고경영자가 내부고객을 대상으로 하는 서비스의 접점으로 볼 수 있으며, 이러한 관점에서 경영자들은 경영전략 수립시 내부고객이 추구하고 요구하는 것이 무엇인지를 정확히 파악하여 본 연구에서 도출된 결과를 내부마케팅에 반영하여야 할 것이다.