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Garvey, A. M., Germann, F., & Bolton, L. E. (2016). Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit. Journal of Consumer Research, 42(April), 942-951.
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Han, L. Wang., Shanyong, Z., & Dingtao, L. J. (2017). The Intention to Adopt Electric Vehicles: Driven by Functional and Non-functional Values. Transportation Research, 103(-), 189-195.
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Kaleka, A., & Morgan, N. A. (2017). Which Competitive Advantage(s)? Competitive Advantage-Market Performance Relationships in International Markets. Journal of International Marketing, 25(4), 36-47.
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Lee, J. M. (2019). A Study on Consumer Value and Corporate Social Responsibility Activities. Journal of Distribution Science, 17(4), 17-26.
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Palmatier, R. W., Houston, M. B., Dant, R. P., & Grewal, D. (2013). Relationship Velocity: Toward A Theory of Relationship Dynamics. Journal of Marketing, 77(1), 18-27.
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Hoffman, E., & Daugherty, T. (2013). Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media. Advances in Consumer Research, 41(-), 326-331.
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Lee, J. M. (2019). The Effects of Corporate Social Responsibility Activities on Brand Equity and Consumer Purchasing Intention. Journal of Economics, Marketing, and Management, 7(4), 10-19.
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Vredeveld, A. J., Ross, W. T., & Coulter, R. A. (2013). Collective Moral Identity Projects: Authentic Brand Users Anti-Counterfeit Framework. Advances in Consumer Research, 41(-), 572-573.
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Lee, J. M. (2019). A Cultural and Gender Analysis of Compulsive Buying Behavior's core dimensions. Journal of Economics, Marketing, and Management, 7(3), 28-42.
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Pagano, A., Guydish, J., Le, T., Tajima, B., Passalacqua, E., Soto-Nevarez, A., Brown, L. S., & Delucchi, K. L. (2016). Smoking Behaviors and Attitudes Among Clients and Staff at New York Addiction Treatment Programs Following a Smoking Ban: Findings After 5 Years. Nicotine & Tobacco Research, 18(5), 1274-1281.
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Saaksjarvi, M., & Samiee, S. (2011). Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time. Journal of International Marketing, 25(3), 174-177.
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Roper, S., & Davies, G. (2010). Business to Business Branding: External and Internal Satisfiers and the Role of Training Quality. European Journal of Marketing, 44(5), 582-590.
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Unger-Aviram, E., Zwikael, O., & Restubog, S. L. D. (2013). Revisiting Goals, Feedback, Recognition, and Performance Success: The Case of Project Teams. Group & Organization Management, 38(5), 583-594.
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Schau, H. J., Muniz, A. M., & Arnould, E. J. (2009). How Brand Community Practices Create Value. Journal of Marketing, 73(5), 40-51.
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Hsu, L., Fournier, S., & Srinivasan, S. (2016). Brand Architecture Strategy and Firm Value: How leveraging, Separating, and Distancing the Ccorporate Brand Affects Risk and Returns. Journal of Academy of Marketing Science, 44(-), 267-276.
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Lee, J. M. (2020). Effects of Aesthetic Brands on the Brand Experience and Consumer Evaluation. Journal of Wellbeing Management and Applied Psychology, 3(3), 15-19.
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Lee, J. M. (2020). Changes in Nutrition of Adult's Favorite Foods of High Calorie, Low-Nutritive Foods. Korean Journal of Food & Health Convergence, 6(3), 1-4.
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Lee, J. M. (2020). A Study on the Nutrition Setting for the Quality Certification of Adult's Favorite Food. Korean Journal of Food & Health Convergence, 6(4), 7-9.
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Murfield, M. L., & Esper, T. L. (2016). Supplier Adaptation: A Qualitative Investigation of Customer and Supplier Perspectives. Industrial Marketing Management, 59(-), 99-106.
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Subramony, M. (2009). A Meta-Analytic Investigation of the Relationship between HRM Bundles and Firm Performance. Human Resource Management, 48(5), 755-764.
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Lee, J. M. (2019). A Study on the Post-Brand Attachment Pressure Reception Behavior of Consumers. Journal of Wellbeing Management and Applied Psychology, 2(2), 13-18.
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Jiang, M. S., & Menguc, B. (2012). Brand as Credible Commitment in Embedded Licensing: A Transaction Cost Perspective. International Marketing Review, 29(2), 138-150.
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Lee, J. M. (2019). The Affect of Family Restaurant Customer's Experiences on Customer Satisfaction, Brand Attitude, and Revisit Intentions. Journal of Economics, Marketing, and Management, 7(2), 7-14.
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Lee, J. M. (2019). The Relationships among Brand Assets, Customer Satisfaction, Brand Trust, and Brand Loyalty Related to Golf Products. East Asian Journal of Business Economics, 7(3), 75-81.
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Lee, J. M., & Quan, J. H. (2020). A Study of Corporate CSR Effects on Corporate Crisis Management. Journal of Economics, Marketing, and Management, 8(2), 13-17.
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Lee, J. M. (2019). The Types and Management of Differentiating Consumption Depends on the Social Class of Korean Consumers. Journal of Wellbeing Management and Applied Psychology, 2(1), 35-39.
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Lee, J. M. (2020). The Influence of Experience in Well-Being Branding on Brand Attitude and Repurchase Intent. Journal of Wellbeing Management and Applied Psychology, 3(1), 33-38.
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Lee, J. M. (2020). A Study of Fashion Brand Experience and Consumer Behavior. Journal of Wellbeing Management and Applied Psychology, 3(2), 13-20.
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Herbst, K. C., Finkel, E. J., Allan, D., & Fitzsimons, G. M. (2012). On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention. Journal of Consumer Research, 38(5), 915-919.
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