• Asia pacific journal of information systems
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• v.11 no.3
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• pp.91-104
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• 2001

Like other communication networks, the Internet is establishing and reinforcing connections between market participants. By adapting to these networks, market participants are able to obtain the power of network to create new benefits in on-line markets. In this paper, we develop three stage non-cooperative game models to analyze the community related business market in electronic commerce where network externalities are present. It is found that, regardless of its market share, individual firm in a market tends to favor a community network. The analysis also shows there exist some possibilities that these community networks can trap the market in an inferior state when better alternatives are available to yield greater social welfare.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.31 no.1
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• pp.11-20
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• 2008

The purpose of this study is to identify the factors determining users' acceptance of individualized virtual community. While there has been considerable research on the Technology Acceptance Model (TAM) that has predicted whether individuals will accept and voluntarily use information systems, limitations of the TAM include the omission of an important characteristics of individual construct in the context of individualized community. Based on literature relating to the theory of reasoned action (TRA), the theory of planned behavior (TPB) and the TAM, this study extends the applicability of the TAM in a individualized community context, by adding characteristics of individual-based construct ("subjective norm", "self-efficacy", "self-presentation" and "sharing information to exchange various information") to the model. Analysis was conducted on using the structural equation modeling approach. The result supports the extended TAM in predicting users' intentions to using personalized community. Several implications for IT/IS acceptance research and individualized community service management practices are discussed.

• Management & Information Systems Review
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• v.21
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• pp.209-237
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• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.

• Journal of the Korean Operations Research and Management Science Society
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• v.35 no.1
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• pp.19-45
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• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.321-325
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• 2000

There are many opportunities for Agricultural Technology Centers and for local communities to benefit from the computer and internet and compete in the information age. However, many rural communities appeared to lack human and financial resources required to enable access to the computer and internet. A case of implementation process of establishing agricultural information system at Asan Agricultural Technology Center during the last 10 years were presented. Extension educators took leadership role in facilitating the educational needs of farmers in terms of related resources for the computer and internet extension. To better prepare communities for the information age, community access was critical for promoting the technology and improving proficiency of local community members in its use, extension educators need to take leadership role in assessing community ability to provide internet access points for people without computers. Extension educators at city/county Agricultural Technology Centers may initiate to attract people with internet needs. computer resources, technological experience, and know-how for setting up internet access points in community locations.

• Annual Conference of KIPS
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• 2019.05a
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• pp.273-276
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• 2019

There is a lot of information in our world, quick access to the most accurate information or finding the information we need is more difficult and complicated. The recommendation system has become important for users to quickly find the product according to user's preference. A social recommendation system using community detection based on label propagation is proposed. In this paper, we applied community detection based on label propagation and collaborative filtering in the movie recommendation system. We implement with MovieLens dataset, the users will be clustering to the community by using label propagation algorithm, Our proposed algorithm will be recommended movie with finding the most similar community to the new user according to the personal propensity of users. Mean Absolute Error (MAE) is used to shown efficient of our proposed method.

• Annual Conference of KIPS
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• 2010.11a
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• pp.519-522
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• 2010

유비쿼터스 환경에서 서비스를 개발하는데 협업모델이 중요한 주제로 연구되어 왔다. 본 연구에서는 이를 위한 방법으로 커뮤니티 컴퓨팅 모델을 MDA(Model Driven Architecture)에 기반하여 개발하고 있다. MDA에 기반한 커뮤니티 컴퓨팅 모델을 PICM(Platform Independent Community Model)에서 PSCM(Platform Specific Community Model)을 거쳐 최종 프로그램으로 개발된다. 본 논문에서는 PICM에서 PSCM으로 변환되는 방법을 규칙에 기반하여 제안하고 이를 구현한다.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.377-390
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• 2000

The purpose of this paper was to draw implications for community economic development policies of Korean local governments by investigating the community economic development policies of the USA local governments. Those policies can be segmented to first wave(1950s-1970s), second wave(1980s), and third wave(1990s) of development policy. First two policies entailed some expense to community residents by providing low tax rates, tax abatement, tax reliefs, industrial revenue bonds, and direct state loans for potential companies. These policies brought ‘clawback’ and ‘drawbacks’ to the local residents. The third wave of community economic development policy includes capital market programs(predominantly government-financed loan programs and government support for predominantly privately financed loan or equity programs), providing information and education for small business in the communities, supporting small business by providing high technology and research, and export assistance-providing information/training opportunity how to export, sending trade missions, and export financing. Local government authorities in Korea should learn the community economic development policies administrated by the USA local governments so that they can avoid the potential try-and-errors in establishing, planning, and administrating their economic development policies.

• Human Ecology Research
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• v.56 no.1
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• pp.55-69
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• 2018

This study examined how the resources from work, family and community lowered family-to-work conflict (FWC) and enhanced family-to-work facilitation (FWF) of employed women with a child younger than 18 years old in order to provide empirical support for the Korean government's effort to create a family-friendly community as a way to help employed mothers balance work and family life. Information from 608 employed mothers living in 45 different communities were extracted from the 4th-wave of the Korean Longitudinal Survey of Women and Families in 2012, while community resources indicators were selected from the 2012 database of the Korean Statistical Information Service. Findings from the HLM analysis were as follows. First, there were significant variation in FWC and FWF among employed mothers depending on the communities they resided in. Second, work satisfaction, representative of work resource, relieved FWC and enhanced FWF, but spousal support, which represents family resource, affected neither FWC nor FWF. Third, community resources, as represented by family-friendly environment and frequent volunteering by community residents, lowered FWC but failed to enhance FWF. Lastly, family-friendly community resources served to mitigate the negative relationship between work satisfaction and FWC. This study is meaningful in that it provided empirical evidence for the contribution of community resources to work-family balance of employed mothers.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.31 no.3
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• pp.43-51
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• 2008

Recent advances in mobile computing technologies and platform-independent information systems have enabled to realize a ubiquitous environment. Community computing has been developed as a useful tool for realizing collaborative services in a ubiquitous environment. In this paper, we present a formal model of a ubiquitous space that takes community concept into consideration and propose two management frameworks that prevent conflicts among communities. To demonstrate the validity of the proposed frameworks, an example for coordinating two communities is provided.