• Management & Information Systems Review
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• v.29 no.2
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• pp.27-52
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• 2010

Research on the user motivation of online brand community, the flow, community identification, brand attachment and the structural relationships between them This study is focused on the utilization motives of online brand community (emotional motivation, social motivation, informational motives), and their influences on each motivation on the flow and structural relationships between the brand identification and attachment. For the research, hierarchical chi-squal analysis, was used among Structural Equation Models, to statistically verify the size between the two paths. First, the research has proven the positive influence of user motivation of online brand community on flow. Especially on this research, user motivation of online brand community on flow was divided and analyzed into three motivations; emotional motivation, social motivation, informational motivation, the social and emotional motivation are proven to have the biggest influence on the flow and informational motivation has comparatively low influence on the flow. Secondly, this research will prove that the type of flow built on user motivation of online brand community can give positive influence on community identification and brand attachment. And third, the influence of community identification on brand attachment is very high on the flow. Result will clearly shows the flow built on user motivation of online brand community can help build brand attachment through community identification.

• Journal of the Korean Society of Child Welfare
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• no.40
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• pp.41-71
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• 2012

The purpose of this study is to examine longitudinal impacts of various factors on happiness in primary school children. Specifically, attachment theory and ecosystems perspective were utilized for the purpose of this study. We used Korea Youth Panel Survey, which is a 5-year longitudinal data collected from fourth grade in elementary school to second grade in middle school Latent growth model was employed as the analytic method. The findings of this study are as follow: first, academic achievement, self-esteem, parent attachment, peer attachment, teacher attachment, and community attachment all decreased over the 5-year study period. Also, the intercept and the slope variance of variables were found to be statistically significant. This means that there are significant differences in the intercept and the slope of individuals. Second, self-esteem, parent attachment, and peer attachment were found to have cross-sectional influences on happiness. This means that self-esteem, parent attachment, and peer attachment are positively associated with happiness at the intercept. Also, self-esteem, parent attachment, teacher attachment, and community attachment were found to have longitudinal influences on happiness. This means that the higher levels of community attachment at the intercept is associated with slower the rate of decrease in happiness at the slope. In addition, faster rates of decrease in self-esteem, parent attachment, teacher attachment, and community attachment are associated with faster the rate of decrease in happiness. Third, this study conducted multiple group analysis with gender. The findings of this analysis revealed no significant differences in analytic models between males and females. Based on these findings, theoretical and practice implications with regard to happiness in primary school children are discussed.

• Journal of Korean Society of Rural Planning
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• v.19 no.1
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• pp.137-147
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• 2013

The purpose of this study is to analyze the effect of "resident participatory education programs". This study methods was that applied this education programs to the residents of the fishing village after develop of education programs, and was surveyed to ninety five residents of these. As a result of the survey, "community attachment" and "sense of community" showed statistically significant differences from consciousness before and after education. Also, difference of residents consciousness according to the presence or absence of an education showed the same trend too. And, If in the presence or absence of the educational experience, residents consciousness was improved after the education programs. In other words, an education programs applied to in this study can be said to effective to that raise awareness of the residents. And this can be said to contribute in empowerment too.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.629-638
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• 2020

Ultimate purpose of study is to identify effects of marriage satisfaction and community attachment on parenting efficacy of married migrant women. The Survey used a structured questionnaire for married migrant women using the Multicultural Family Support Center in Ansan, Gyeonggi Province, for about three weeks from the end of September to mid-October 2017, and 231 data were used for the final analysis. The analysis methods were performed using the SPSS 25 package program for frequency analysis, descriptive statistical analysis, correlation analysis, hierarchical regression analysis and mediating effect analysis. The results showed that the marriage satisfaction and community attachment of married migrant women had a statistically significant effect on parenting efficacy. In addition, it was confirmed that community attachment had a partial mediating effect on the relationship between marriage satisfaction and parenting efficacy. Based on these results, I discussed policies and practices to strengthen marriage satisfaction, community attachment and parenting efficacy of marriage migrant women.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.361-369
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• 2020

This study investigates the influence of community involvement on the destination sustainability for community destinations and spiritual destinations in Vietnam. Community involvement is measured by two constructs, which are community attachment and residents' support. A structural questionnaire consisting of 41 observation variables measured on a 5-point Likert scale was used to survey households who live in a spiritual destination in An Giang province and three community destinations in Lang Son province with the help of local tour guides and Youth Union. 168 out of 200 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis (CFA) and structural equation modeling (SEM) reveal three main findings. Firstly, community attachment has a direct effect on both perceived benefits and destination sustainability. Secondly, while residents' support has a direct effect on perceived benefits, it indirectly affects destination sustainability. Finally, community destinations have a higher level of sustainability than the spiritual destination. Based on those findings, this study proposed three suggestions for local authorities, policymakers, and residents to improve the sustainable development of their local tourism destinations, including (1) diversifying local tourism products, (2) encouraging the community participation in tourism development programs, and (3) increasing in the expected benefits in local tourism development policies.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.1
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• pp.33-43
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• 2012

Objectives: The study has a purpose of contributing to understanding children of multi-cultural families and healthy development of children by examining influences of parental attachment perceived by the children on their anger trait and anger expressions. Methods: The data were collected from 113 students in grade 4~6, and analyzed using descriptive statistics, t-test, pearson correlation coefficient by the SPSS/PC 18.0 program. Results: The result showed the stable attachment with parents significantly influences children's anger and expression(anger out/control). And mother's attachment was significantly stronger than father's attachment, especially mutual trust and communication. Father's attachment had significantly negative influences state-trait anger and anger out/in, and mother's attachment had significantly negative influences state-trait anger and anger out. Actually father's attachment had stronger influences children's anger and anger expression. Conclusions: There was relationship between father's attachment and anger trait/ expression by children of multi-cultural families. For the effective management of multi-cultural children's anger, programs focusing on improving father-child relationships need to be established.

• The Korean Journal of Community Living Science
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• v.26 no.2
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• pp.275-286
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• 2015

This study investigates the effects of elementary school students' parental attachment and self-control on their peer relationships and the mediating effect of their self-control ability on the relationship between their parental attachment and peer relationships. A total of 490 fifth- and sixth-graders in Andong City were surveyed. Data were collected using a questionnaire for their parental attachment, self-control ability, and peer relationships and analyzed using the t-test, Pearson's correlation analysis, the hierarchical regression analysis, and the Sobel test. The results indicate significant differences in parental attachment, self-control ability, and peer relationships according to gender. Parental attachment was significantly correlated with emotional control ability and behavioral control ability, and there were significant correlations between parental attachment and peer relationships and between self-control ability and peer relationships. Parental attachment had a significant direct effect on peer relationships, and self-control ability mediated the relationship between parental attachment and peer relationships.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.559-575
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• 2021

The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

• The Korean Journal of Community Living Science
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• v.21 no.4
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• pp.517-528
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• 2010

The number of young children who attend daycare center, preschool or kindergarten and are taken care of by teachers during a day has skyrocketed in Korea. The purpose of this study was to analyze the contents of the research on infant/child-teacher attachment in Korea. Thirty five studies (5 doctoral dissertations, 24 masters' theses, and 6 academic journal articles) published from 1993 to 2010 were analyzed in the matter of the publication period, the related variables, and methodology for analyzing the data. The findings are as follows: 1) More than two-thirds of the research were from masters' theses. The number of studies conducted in the late 2000s doubled compared to that in the 1990s. 2) Each study on infant/child-teacher attachment had at least one related variable regarding social, emotional, cognitive or physical development, but not language. The studies on infant/child-teacher attachment related to social development have rapidly increased in the late 2000s. 3) The majority of studies were conducted using quantitative analyses and Attachment Q-set version 3.0. Difference analysis and relational analysis were most frequently used in many studies. There was only one study which was analysed with the advanced statistical methodology. The implication for a future study was also discussed.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.321-331
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• 2014

This research purposed to verify the effects of children's peer attachment, community spirit, and multi-cultural acceptability on their adaptation to school. Also, I verified the difference of school life adaptation according to the degrees of peer communication, trust, alienation, community spirit, and multi-cultural acceptability. This research utilized Korean Children and Adolescent Panel Survey data to get more comprehensive and objective research result. As a result, the children who had higher peer attachment relationships (with more peer communication and better trust), higher community spirit, and higher level of multi-cultural awareness and acceptability adapted to school better. In particular, peer attachment had the highest effect on the children's school adaptation, community spirit next, followed by multi-cultural acceptability. Therefore, children's education needs to enhance their intimacy with peer groups, compliance with basic norms in school communities, and arouse rightful multi-cultural awareness in order to help them adapt to school better.