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http://dx.doi.org/10.13106/jafeb.2020.vol7.no8.361

Impact of Community Attachment and Resident's Support on Destination Sustainability: Evidence from Spiritual and Community Destination in Vietnam  

THAN, Trong Thuy (Faculty of Trade and Tourism (FCT), Industrial University of Ho Chi Minh City)
KIEU, Thi Phuong Hoa (Faculty of Economics and Business, Phenikaa University)
PHAM, Thi Anh Duong (The Center of Quantitative Analysis, QA Global JSC)
HOANG, Thi Cam Van (Faculty of Economics and Business, Phenikaa University)
TRAN, Thi Hau (Faculty of Economics and Business, Phenikaa University)
NGUYEN, Huu Doan (Faculty of Economics and Business, Phenikaa University)
DAO, Trung Kien (Faculty of Economics and Business, Phenikaa University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.7, no.8, 2020 , pp. 361-369 More about this Journal
Abstract
This study investigates the influence of community involvement on the destination sustainability for community destinations and spiritual destinations in Vietnam. Community involvement is measured by two constructs, which are community attachment and residents' support. A structural questionnaire consisting of 41 observation variables measured on a 5-point Likert scale was used to survey households who live in a spiritual destination in An Giang province and three community destinations in Lang Son province with the help of local tour guides and Youth Union. 168 out of 200 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis (CFA) and structural equation modeling (SEM) reveal three main findings. Firstly, community attachment has a direct effect on both perceived benefits and destination sustainability. Secondly, while residents' support has a direct effect on perceived benefits, it indirectly affects destination sustainability. Finally, community destinations have a higher level of sustainability than the spiritual destination. Based on those findings, this study proposed three suggestions for local authorities, policymakers, and residents to improve the sustainable development of their local tourism destinations, including (1) diversifying local tourism products, (2) encouraging the community participation in tourism development programs, and (3) increasing in the expected benefits in local tourism development policies.
Keywords
Destination Sustainability; Community Attachment; Resident Support; Spiritual Tourism; Community Tourism;
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Times Cited By KSCI : 8  (Citation Analysis)
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