• 한국언론정보학보
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• 제71권
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• pp.224-249
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• 2015

이 연구는 루만의 체계 이론을 통해, 2013년 12월에 발생한 '안녕들 하십니까?(이하 안녕들)' 현상을 분석했다. 루만에 따르면 커뮤니케이션은 타아에 의해 선택된 정보와 선택된 전달을 자아가 선택적으로 이해함으로써 시작하고 성립된다. 이때 이해는 내용의 수용과는 별개로, 그것은 후속 커뮤니케이션의 쟁점이다. 이처럼 선택을 토대로 한 커뮤니케이션의 설명은 안녕들 현상에 잘 적용되며, 아울러 커뮤니케이션에 대한 해석을 심화시킨다. 특히 안녕들 현상이 가져오는 후속 커뮤니케이션의 파생에 대한 해석을 위해 루만의 커뮤니케이션 이론은 적절하다. 안녕들 현상은 '안녕하지 못한 정치'에 대해 특정한 의미를 발생시키며 후속 커뮤니케이션을 지속적으로 유발하는 자기 생산적 체계다. 아울러 반박 대자보나 심지어 대자보 훼손 행위도 안녕들 현상이 발생시킨 '안녕하지 못한 정치'에 대한 부정을 야기하는데, 이 또한 커뮤니케이션의 중요한 요소다. 따라서 대자보는 안녕들 체계의 '안녕하지 않음'을 상징적으로 일반화한다고 볼 수 있다. 그래서 대자보 훼손은 안녕들 체계와는 근본적으로 구별되는 커뮤니케이션으로 관찰될 수 있다. 안녕들 체계는 대자보를 통해 사회에 더 나아간 커뮤니케이션을 시도하고 후속 커뮤니케이션을 기대한다.

• 한국도서관정보학회지
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• 제53권3호
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• pp.193-214
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• 2022

의미형성 이론은 주체의 다양성을 인정하면서도 정보추구 행위에 상당한 설득력을 부여한다. 이는 개인의 내적 영역, 대면, 조직, 매스커뮤니케이션 등의 소통과 관련된 다양한 시·공간적 맥락의 정보추구 현상을 설명하는 이론 및 방법론으로 활용되고 있다. 그러나 이론은 결과적으로 주체 개별의 인식론적 해석으로 귀결된다는 점에서 집단의 정보추구 행위를 설명하기 위한 이론이 될 수 없다. 또한, 이론의 목적은 소통 이론의 관점에서 발신자의 정보를 일방적으로 수용하는 수신자에서 벗어나 스스로 의미를 구성하는 수신자 중심의 소통 이론을 정립하고자 했다. 그러나 Dervin은 수신자의 외부의 정보와 수신자 사이의 관계를 설명하지 않고 객체정보의 존재를 용인한다. Dervin은 Popper(1972)의 세계 개념에 근거해 정보 개념을 수립하였기 때문에, 의미형성 이론의 관찰 대상은 세계3(객관적인 사유내용)이 아니라 세계3에서 발생하는 정보를 세계2(심리적 세계)가 받아들이는 의미형성 과정이다. 이러한 맥락에서 Dervin의 의미형성 이론은 집단 차원에서의 소통 행위를 설명할 수 없다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.97-114
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• 2019

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Asia Marketing Journal
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• 제19권4호
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• 한국정보시스템학회지:정보시스템연구
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• 제26권1호
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• pp.93-123
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• 2017

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. In addition, this study, did empirical analysis of the path difference between groups by dividing Internet users into a group having experience in personal information spill and another group having no experience. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• 한국IT서비스학회지
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• 제11권2호
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• pp.93-106
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• 2012

Recently, a Game Shut-down policy, partially limiting the time for the use of online game service, has been implemented in order to protect the youth from the excessive use of games by limiting their access to games in the late hours, based on the serious side effects of online games on the youth. However, the effectiveness of a Game Shut-down policy becomes a social issue. Thus, this study aims to investigate the alternative policies through the levels of the communications suggested by the theory of excellence, for the successful implementation of the policy. As a result of the study, the government and students, the recipient of those policies, need to strengthen their two-way communication in respect of the Game Shut-down policy, breaking from the existing views on the perception. The problem is that the current government's way of the communication for the Game Shut-down policy is one-way and it is aiming at achieving the objectives only. Thus, the communication in this manner will cause the side effect. 'the opportunistic violation of the system in the future', even if the students seemingly accept the system. Two-way communication will enhance the motivation for the voluntary acceptance of the system and lower the motivation for the opportunistic violation of the system. Thus, the government needs to strengthen two-way communication in the future.

• Journal of applied mathematics & informatics
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• 제41권4호
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• pp.861-868
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• 2023

Nonlinear network creates complex homotopy structural communication in wireless network medium because of complex distribution approach. Due to this multicast topological connection structure, the queuing probability was non regular principles to create routing structures. To resolve this problem, we propose a Co-cluster homotopy queuing model (Co-CHQT) for Nonlinear Algebraic Topological Structure (NLTS-) for improving poison distribution network communication. Initially this collects the routing propagation based on Nonlinear Distance Theory (NLDT) to estimate the nearest neighbor network nodes undernon linear at x_(a,b)→ax²+bx² = c. Then Quillen Network Decomposition Theorem (QNDT) was applied to sustain the non-regular routing propagation to create cluster path. Each cluster be form with co variance structure based on Two unicast 2(n+1)-Z2(n+1)-Z network. Based on the poison distribution theory X_(a,b) ≠ µ(C), at number of distribution routing strategies weights are estimated based on node response rate. Deriving shorte;'l/st path from behavioral of the node response, Hilbert -Krylov subspace clustering estimates the Cluster Head (CH) to the routing head. This solves the approximation routing strategy from the nonlinear communication depending on Max- equivalence theory (Max-T). This proposed system improves communication to construction topological cluster based on optimized level to produce better performance in distance theory, throughput latency in non-variation delay tolerant.

• 한국정보통신학회논문지
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• 제17권9호
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• pp.2020-2028
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• 2013

본 논문에서는 복잡계 네트워크 이론에 기반하여 무선 애드혹 네트워크를 분석하고 네트워크 토폴로지를 구성하는 방법에 관하여 제안한다. 본 논문에서는 기존의 복잡계 네트워크 연구가 무선 통신 채널의 특성을 정확히 반영하지 못한 부분을 개선하였으며, 랜덤 그래프 이론을 무선 통신 환경을 고려하여 확장하였다. 주요 결과로서 복잡계 네트워크 이론에 기반한 네트워크 토폴로지 구성이 전체 애드혹 네트워크 성능에 미치는 영향을 분석하고 시뮬레이션을 통하여 검증하였다.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.