• Korean journal of communication and information
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• v.71
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• pp.224-249
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• 2015

The main purpose of this paper is to account for the so-called "Annyeongdeul Hasipnikka?" communication in terms of Niklas Luhmann's communication theory. The communication theory of Niklas Luhmann which is constructed on the basis of the system theory is, despite its complexity, effective to shed light on many unique communicative phenomena. To understand the thematic diversity and ceaseless conjunction as the obtrusive characteristics of the "Annyeongdeul Hasipnikka?" communication the adoption of the system-theoretical communication theory is required. Unlike Habermas's the theory of communicative action highlighting the consensus as decisive goal of communication, Luhmann maintains that the proliferation through diversification and persistence of communication even through refusal are also the communicative elements for its operation. This paper tries to demonstrate the uniqueness of "Annyeongdeul Hasipnikka?" communication by virtue of the system-theoretical perspective.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.193-214
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• 2022

Sense-Making Theory gives persuasive power to information seeking behavior while acknowledging the diversity of subjects. It is being used as a theory and methodology to explain the phenomenon of information seeking in various temporal and spatial contexts related to the communication of individuals' inner realms, face-to-face, organization, and mass communication. However, it is not to be a theory to explain the information seeking behavior of a group in that it explains the individual epistemological interpretation of the subjects. Also, the purpose of the theory was to establish a receiver-centered communication theory that constructs sense-making by itself, away from the receiver who unilaterally accepts the sender's information from the perspective of communication theory. However, Dervin accepted the existence of object information without explaining the relationship between the recipient's external information and the receiver. Owing to the establishing his concept of information following the Popper(1972)'s world concept, its object of observation is not World III(objective content of thought), but the process of sense making in which World II(psychological world) receives information generated in World III. In this context, Dervin's theory is not to explain the communication behavior at a group level.

• The Journal of Information Systems
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• v.28 no.1
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• pp.97-114
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• 2019

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• The Journal of Information Systems
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• v.26 no.1
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• pp.93-123
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• 2017

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. In addition, this study, did empirical analysis of the path difference between groups by dividing Internet users into a group having experience in personal information spill and another group having no experience. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.93-106
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• 2012

Recently, a Game Shut-down policy, partially limiting the time for the use of online game service, has been implemented in order to protect the youth from the excessive use of games by limiting their access to games in the late hours, based on the serious side effects of online games on the youth. However, the effectiveness of a Game Shut-down policy becomes a social issue. Thus, this study aims to investigate the alternative policies through the levels of the communications suggested by the theory of excellence, for the successful implementation of the policy. As a result of the study, the government and students, the recipient of those policies, need to strengthen their two-way communication in respect of the Game Shut-down policy, breaking from the existing views on the perception. The problem is that the current government's way of the communication for the Game Shut-down policy is one-way and it is aiming at achieving the objectives only. Thus, the communication in this manner will cause the side effect. 'the opportunistic violation of the system in the future', even if the students seemingly accept the system. Two-way communication will enhance the motivation for the voluntary acceptance of the system and lower the motivation for the opportunistic violation of the system. Thus, the government needs to strengthen two-way communication in the future.

• Journal of applied mathematics & informatics
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• v.41 no.4
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• pp.861-868
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• 2023

Nonlinear network creates complex homotopy structural communication in wireless network medium because of complex distribution approach. Due to this multicast topological connection structure, the queuing probability was non regular principles to create routing structures. To resolve this problem, we propose a Co-cluster homotopy queuing model (Co-CHQT) for Nonlinear Algebraic Topological Structure (NLTS-) for improving poison distribution network communication. Initially this collects the routing propagation based on Nonlinear Distance Theory (NLDT) to estimate the nearest neighbor network nodes undernon linear at x_(a,b)→ax²+bx² = c. Then Quillen Network Decomposition Theorem (QNDT) was applied to sustain the non-regular routing propagation to create cluster path. Each cluster be form with co variance structure based on Two unicast 2(n+1)-Z2(n+1)-Z network. Based on the poison distribution theory X_(a,b) ≠ µ(C), at number of distribution routing strategies weights are estimated based on node response rate. Deriving shorte;'l/st path from behavioral of the node response, Hilbert -Krylov subspace clustering estimates the Cluster Head (CH) to the routing head. This solves the approximation routing strategy from the nonlinear communication depending on Max- equivalence theory (Max-T). This proposed system improves communication to construction topological cluster based on optimized level to produce better performance in distance theory, throughput latency in non-variation delay tolerant.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.9
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• pp.2020-2028
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• 2013

In this paper, we propose a novel analysis and design methodology based on complex network theory for wireless large-scale ad hoc networks. We also enhance the conventional analysis methods which does not sufficiently consider the effect of the wireless communication channels and extend the existing random graph theory by reflecting the wireless communication environments. As a main result, the effect of the network topology such as average degree of each communication node on the network capacity through extensive computer simulations.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.