• The International Journal of Costume Culture
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• v.7 no.2
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• pp.123-134
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• 2004

This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.

• ETRI Journal
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• v.32 no.5
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• pp.657-664
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• 2010

Many embedded multimedia systems employ special hardware blocks to co-process with the main processor. Even though an efficient handling of such hardware blocks is critical on the overall performance of real-time multimedia systems, traditional real-time scheduling techniques cannot afford to guarantee a high quality of multimedia playbacks with neither delay nor jerking. This paper presents a hardware-aware rate monotonic scheduling (HA-RMS) algorithm to manage hardware tasks efficiently and handle special hardware blocks in the embedded multimedia system. The HA-RMS prioritizes the hardware tasks over software tasks not only to increase the hardware utilization of the system but also to reduce the output jitter of multimedia applications, which results in reducing the overall response time.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.145-152
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• 2020

When conducting a health screening, it is important to select the most appropriate hospitals for the screening items. There are various packages in the screening hospitals, and the screening items and price are very different for each package. In this paper, we provide a method of recommending the screening packages in consideration of the customer's preferences such as screening items and minimum matching ratio. First, after collecting package information of hospitals, information such as basic items and optional items in the package are extracted. Then, we determine whether the client's screening items exist in the basic item or optional item of the package and calculate the matching rate of the package. Finally, we recommend screening packages with the lowest price while meeting the minimum matching rate suggested by the client. For performance analysis, we implement a prototype for recommending screening packages and provide the experimental results. The performance analysis shows that the proposed approach provides a real-time response time and recommends appropriate packages.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.9 no.1
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• pp.11-17
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• 1984

A study is presented showing the effect of carrier phase error on the error-rate of a (Class I, II, IV)PR shaped SQAM digital communication system. A simple upper bound on the probabilty of error as a function of phase error is derived and compared to one another. The results show that the three system can be used appropriately if carrier phase error is less than 3$^{\circ}$. However, if phase error is larger than 3, the PR class I is the best choice.

• Journal of Communications and Networks
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• v.16 no.2
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• pp.121-129
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• 2014

The trend of an increasing demand for a high-quality user experience, coupled with a shortage of radio resources, has necessitated more advanced wireless techniques to cooperatively achieve the required quality-of-experience enhancement. In this study, we investigate the critical problem of rate splitting in heterogeneous cellular networks, where concurrent transmission, for instance, the coordinated multipoint transmission and reception of LTE-A systems, shows promise for improvement of network-wide capacity and the user experience. Unlike most current studies, which only deal with spectral efficiency enhancement, we implement an optimal rate splitting strategy to improve both spectral efficiency and energy efficiency by exploring and exploiting cooperation diversity. First, we introduce the motivation for our proposed algorithm, and then employ the typical cooperative bargaining game to formulate the problem. Next, we derive the best response function by analyzing the dual problem of the defined primal problem. The existence and uniqueness of the proposed cooperative bargaining equilibrium are proved, and more importantly, a distributed algorithm is designed to approach the optimal unique solution under mild conditions. Finally, numerical results show a performance improvement for our proposed distributed cooperative rate splitting algorithm.

• Proceedings of the KIEE Conference
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• 2003.07e
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• pp.62-69
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• 2003

In recent years, data transmission using power lines has been much highlighted. Power line is known to be cost-effective communication medium because the entire cable infrastructure has been already established and it is entirely connected with any home. Recently, the target of researches is to communicate data reliably over power lines at the speed of at least 1Mbits/s over the frequency range from 1MHz to 10MHz. OFDM communication system has been used for the high speed data transmission. Next, the conventional and adaptive OFDM systems for high speed data transmission over power line channel are investigated. The performance of AOFDM(adaptive OFDM) over the frequency selective channel with impulsive and narrow-band noise are studied to be a nice solution for high speed data transmission over power lines. The simulation results show that data the rates of the AOFDM are improved about 47% more than the ones of the conventional OFDM over the frequency response of case 4. In the results, the data rate has been much improved by the proposed adaptive algorithm in the frequency selective channel.

• Journal of Communications and Networks
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• v.17 no.6
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• pp.656-664
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• 2015

This study analyzes the performance of power-line communications for sending open automated demand response (OpenADR) signals. In particular, we study main channel disturbances that can affect end-to-end communications and which have not been previously studied in detail. Our analysis takes into account physical phenomena, such as background and impulsive noise sources, channel attenuation, and multipath effects, and considers the physical, network, and applications layers of the communications structure. The performance of the physical layer is the basis for computing the packet error rate. In analyzing application performance, we focus specifically on the latency in several communication environments. If a channel is impaired only by background noise, latencies are less than 40 seconds. With the addition of impulsive noise in the channel, this value increases as long as 68 seconds. Using these figures, we find that power-line technology is more suitable for "slow" demand programs, such as day-ahead or day-of curtailments, rather than ancillary services markets, which require near-real-time communication.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.5
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• pp.61-69
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• 2021

On-demand broadcast is an effective data dissemination technique in mobile computing environments. This paper explores the issues for scheduling multi-data queries in on-demand broadcast environments, and proposes a new broadcast scheduling scheme named CASS. The proposed scheme prioritizes queries by reflecting the characteristics of multi-data queries, and selects the data that has not been broadcast in the query for the longest time as the broadcast data according to the query priority. Simulation is performed to evaluate the performance of CASS. The simulation results show that the proposed scheme outperforms other schemes in terms of the average response time since it can show highly desirable characteristics in the aspects of query data adjacency and data conflict rate.

• Journal of Navigation and Port Research
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• v.35 no.8
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• pp.643-647
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• 2011

In this paper, we study the application of DSSS(Direct Sequence Spread Spectrum) in underwater acoustic communication for robust the ISI(Inter-Symbol Interference. We confirm the application of DSSS in underwater acoustic communication in underwater by the simulation with underwater channel impulse response and experiment. As a simulation result, the BER of QPSK technique is $1.14{\times}10^{-1}$ and the BER of DSSS technique is $6.73{\times}10^{-3}$. And we performed the experiment of DSSS technique in underwater. As a experiment result, the BER of QPSK technique is $3.19{\times}10^{-1}$ and the BER of DSSS technique is $5.17{\times}10^{-4}$.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.1A
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• pp.83-90
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• 2007

In this paper, we propose an implementation and an algorithm of 'Jitter and Glitch Removing Circuit' for UHF RFID reader system based on ISO/IEC 18000-6C standard. We analyze the response of TI(Texas Instrument) Gen2 tag with a reader using the proposed algorithm. In ISO/IEC 18000-6C standard, a bit rate accuracy(tolerance) is up to +/-22% during tag-to-interrogator communication and +/-1% during interrogator-to-tag communication. In order to solve tolerance problems, we implement the Jitter and Glitch Removing Circuit using the concept of tolerance and tolerance-accumulation instead of PLL(DPLL, ADPLL). The main clock is 19.2MHz and the LF(Link Frequency) is determined as 40kHz to meet the local radio regulation in korea. As a result of simulations, the error-rate is zero within 15% tolerance of tag responses. And in the case of using the adaptive LF generation circuit, the error-rate varies from 0.000589 to zero between 15% and 22% tolerance of tag responses. In conclusion, the error-rate is zero between 0%-22% tolerance of tag response specified in ISO/IEC 18000-6C standard.