• Journal of the Korean Graphic Arts Communication Society
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• v.30 no.2
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• pp.47-58
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• 2012

The purpose of this study is to provide how various elements of package design affect on consumer response. Those consumers who is living at Sung-nam district and who is using or have used herbal shampoo were selected as respondents for this research. For testing hypotheses. frequency analysis, reliability analysis, and multi regression analysis were utilized with SPSS 12. All elements of package design influenced on brand attitude and purchasing intention. Typography is the most effective element influencing on brand attitude, while illustration is on purchasing intention. This result could be a useful reference for package designer and brand manager to trigger positive brand attitude and purchasing intention.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.44 no.5
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• pp.38-44
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• 2007

This paper presented a location and attitude estimation scheme of a capsule endoscope based on ultrasonic ranging. The scheme comprised eight on-capsule ultrasonic sensors to alleviate measurement errors due to irregularities in human body ultrasonic characteristics. It calculated the coordinate values and angles in a Cartesian coordinate system. The Matlab simulation reflecting random errors yielded the average deviations of 0.8mm in the location and $0.2^{\circ}$ in the attitude angle. These values are far smaller than normal intestine movement ranges inside human body, and will contribute accurate diagnosis of intestine.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.411-418
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• 2020

The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

• Management & Information Systems Review
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• v.32 no.2
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• pp.193-212
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• 2013

Despite widespread availability of communication media supported ICT(Information & Communication Technology), the influence factors and its role to the communication interaction is not clear. The main objective of this research is to examine the factors that affect to the efficient and effective means of communication interaction. The investigation focuses on the effect of four different factors such as ICT communication media characteristics, personal innovativeness, and ICT media attitude. The hypotheses have been tested with the survey of 159 smart phone users. The research summarized in this paper decomposes the influence of the characteristics of ICT media, IT personal innovativeness, and the attitude of ICT usage to the efficient and effective communication interaction.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.324-343
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• 2009

The purpose of this study is to identify the effect of the risk communication of the food service industry on consumers' psychological response and attitude. The result is as follows. First, as for the relation between risk communication and information reliance, when the recognition of risk communication stability gets higher, information reliance rose; when the recognition of risk gets higher, information reliance rose with higher recognition of morality. Second, as for the relation between risk communication and risk recognition, when the recognition of risk communication stability gets higher, risk recognition rose; when the recognition of risk gets higher, risk recognition rose with higher recognition of environment and the information reliance rose with higher recognition of morality. Third, as for the relation between the information reliance of risk communication and risk recognition, when the information reliance of risk communication gets higher, risk recognition rose.

• IEMEK Journal of Embedded Systems and Applications
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• v.9 no.5
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• pp.277-283
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• 2014

In this paper, we propose a control system for synchronizing attitude between an Android smartphone and a mobile robot. The control system is comprised of a smartphone and a mobile robot. The smartphone transports its attitude to the mobile robot and receives the attitude of mobile robot through bluetooth communication. Further, the smartphone displays the mobile robot on the screen by using embedded camera, which can be used as a pseudo augmented reality. Comparing the received attitude data from smartphone, the mobile robot measures its attitude by an AHRS(attitude heading reference system) and controls its attitude. Experiments show that the synchronization performance of the proposed system is maintained in the error range of $1^{\circ}$.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3876-3886
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• 2013

In modern society, the college students are experiencing more sexual behaviors, threatening their sexual health. The purpose of this study was to determine nursing college student's experiences with sexual behaviors and reveal its associated factors. Methods: As a descriptive correlation study, data was collected from 218 students in a nursing college. Data was analyzed using t-test, ANOVA, and stepwise multiple regression. Results: Sexual behaviors, sexual knowledge, sexual attitude, sexual communication with parents and friends averaged 1.53 (range of score 0-3), .84 (0-1), 3.86 (1-5), 2.75 and 2.97 (1-5), respectively. Sexual behaviors had a positive correlation with sexual attitude. Sexual communication with parents had a positive correlation with sexual communication with friends and negative correlation with sexual attitude. Sexual knowledge, source of sex related information, past date experience, and sex communication with family were affecting factors on sexual behaviors. Conclusion: Sexual problems may have a negative impact on various aspects of life. Nurses should be aware of the wider considerations that need to be made in relation to the quality of life when caring clients with sexual problems. Therefore, professionals and sex educators must continue to be diligent and creative in their efforts to educate nursing students.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.3
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• pp.175-187
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• 2011

People could be effected by other's recommendations when they are in making decision to buy something. This phenomenon was called as 'word of mouth effect' and proved to be very significant to change consumer's attitude because of a lack of information about products or services what they needed. And also there are two kinds of views about Brand communication. One is that Brand communication would be weakening due to less cost to search information. the other is that Brand communication would be strengthen because of a lack of sensibility to product. Therefore, the purpose of this study is to examine the function of online word of month and the effect of brand communication by adopting a concept of BRQ. As The results, First, Online word of mouth have significantly effected on consumer's attitude even though those information are all texts and have been suspicious if it is true or not. Second, consumer brand relationship quality have a influence on consumer's attitude. In conclusion, This study would give implications for companies to build marketing strategies.

• Journal of Distribution Science
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• v.16 no.7
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• pp.17-24
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• 2018

Purpose - This study focuses on the quality of nonverbal communication by the flight attendants at the airline, and the factors that contribute to improve customer behavior, thereby providing positive implications for corporate management. Research, design, data, and methodology - For the empirical analysis of this study, reliability analysis and frequency analysis were conducted. T-test and ANOVA analyses were performed. In addition, the effects of nonverbal communication have on customer behavior have regressed analysis. The collected data was empirical suing the SPSS Win 18.0. Results - Among the non-verbal communication qualities were found to significantly influence customer attitudes, and demographic differences in airline flight attendants were also shown to influence their perceptions. Empirical analysis revealed significant differences in demographic characteristics between gender, age and airlines used. Conclusions - All of the non-verbal communication's attributes were found to significantly impact customer attitude. It is used to train the importance of nonverbal communication quality for the role of cabin crew members and to enhance the loyalty of the customers to Airline. This study identifies the relationship between the impact of non-verbal communication quality on customer attitudes and implies the importance of non-verbal communication quality for airline flight attendants. Also, this study suggests that there is a close mechanism between the nonverbal communication and the customer attitudes to airlines.

• Journal of Korean Academy of Nursing Administration
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• v.15 no.4
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• pp.581-592
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• 2009

Purpose: This study was designed to describe the nurses' knowledge and attitude about incidence reporting according to nursing organizational culture and organizational characteristics. Methods: The subjects of this study were 783 clinical nurses who were in A university hospital in Gyeonggi-Do. The data were collected from May, 20, 2009 to June, 2, 2009. The collected data were analyzed through descriptive methods, Pearson correlation coefficient, multiple regression in SPSS win(12.0). Results: Nurses' knowledge and attitude about incidence reporting were positively correlated with innovation oriented culture, relation oriented culture, and culture of patient safety. And among characteristics of nursing organization, communication, decision making, centralization were positively correlated with nurses' knowledge and attitude about incidence reporting. But the most correlated factor with nurses' knowledge and attitude about incidence reporting was culture of patient safety. Conclusions: The findings of this study suggest that to encourage reporting incidence, there must be a organizational approach, such as creating a culture of patient safety, active participating decision making, and communication.