• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1038-1049
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• 2009

A hat is an important fashion accessory item for a total fashion coordination and the number of millineries is increasing in the current accessory market. This research provides basic information about the millinery in relation to consumer consumption behavior, preference, and satisfaction with hat products. A survey was conducted among 395 individuals age 20 and over who were quota sampled according to age and gender to investigate the differences between genders and different age groups. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, one-way ANOVA, and a Duncan-test. The results are as follows: 1. Respondents wear hats for ornamental purposes regardless of the season. They discard hats when they become out of style 2 to 3 years after the purchase. 2. In general, consumers prefer the baseball cap design among various hat product categories. Achromatic colors were the favorite color tone and the preferred material was woven cloth. 3. Consumers were most satisfied with colors and most dissatisfied with deformation after laundering. 4. There was a significant difference in preferences among the different age groups. Younger consumers were more concerned about individual image and style. Older consumers considered hats as a functional means such as protecting themselves from the sun. 5. There was a significant gender difference. Compared to males, female consumers were more concerned about the quality of sewing and colorfastness than male consumers.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.23-30
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• 2010

It is important for the strategy of cosmetic sales to investigate the sensibility and the preference degree in the environment that the makeup style has been changed focusing on the consumer center. We proposed the human sensibility ergonomics makeup recommendation system (MakeupRS) using the context sensor information applying the collaborative filtering technique as one of methods in the makeup style development centered on the consumer's sensibility and the preference. In the collaborative filtering technique, the Pearson correlation coefficient applying to the case amplification is used to calculate similarity weights between the users. To investigate the sensibility according to the effect of makeup styles, the makeup styles were analyzed in terms of 6 style factors, such as, the foundation, the color lens, the eye shadow, the eye lash, the cheek brusher, and the lipstick. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the human sensibility ergonomics makeup recommendation system.

• Korean Institute of Interior Design Journal
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• v.17 no.6
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• pp.143-151
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• 2008

This paper inquires the elements of emotional design and the current conditions of its application in order to examine the particularities arise when planning emotional interior design for a women's clinic. Research was done by studying plans for elements of emotional interior design while site investigation was done to find out the status of women's clinic lobby. Six women's clinic in Ulsan were chosen as subjects while survey was done based on the studied emotional plan elements. The data evaluation was classified by the installed properties and substituted with image scale using emotional mensuration. The outcome is as follows; First, elements of emotional interior design was composed of elements making up the space's comfort and aesthetic appreciation, and elements stimulating human's five senses leading to psychological treatment. Therefore, the plan for interior design should merge the design elements that stimulate senses and social elements into one unified concept. Second, the composited elements within the plan should strive to stimulate sights by contracts and changes and add symbolic or meaningful elements based on the principles of design. In so doing, the plan should incorporate an aesthetic orderliness and a coherent image. Third, the interior of women's clinics should not only have psychological comfort but also liveliness and ease that suits 20-30 old women. To conclude, Color, form, finishing materials and texture should be selected with a unified style in mind and the plan itself should strive to generate playfulness though harmonious coordination.

• International Journal of Costume and Fashion
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• v.12 no.2
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• pp.67-82
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• 2012

21st century is the Age of Culture, and a period that is represented by symbolism and imagery. This is no exception for the countries that want to enhance their image in the international community. In order for a country to improve its brand, it has to select a representative emblem, symbols and cultural items. The usual suspects for this are its name, flag, and anthem. Each of these items can elicit different types of symbolism. It can also be used to differentiate the country from others; however, these are not the only sources of symbolism at the country's disposal. Other popular tools include cultural heritage, both tangible and intangible, climate, natural environment, and its national character. A country can use these items to associate itself with certain images. The purpose of this study is to find an objective way to effectively boost Korea's brand. This will be done by comparing and contrasting the ways countries including Korea have used their national emblems to enhance their image. Data from each of the countries were collected and analyzed. The results of this study will become empirical evidence in researches aimed to develop fashion designs that use Korea's national emblem as its motif in order to improve its national brand Countries that were used for this research were United States, United Kingdom, Japan, France and Korea, and they were chosen because their national brand rated highly. The items selected for the analysis were scarves and neckties. This was because, compared to other fashion items, it was easier to sort out scarves and neckties that used motifs of national emblems as well as these two items having the highest usage rate of this type of motif. Group of experts looked through a combined total of 370 scarves and ties and they analyzed the following factors in the design: type of motifs, frequency, use of color, methods of expression and images.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.532-542
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• 2014

This study developed a practical knitwear design with applying the pattern of Queen Yeong's pearl pouch. The ume flower pattern of pearl pouch was simplified to be one repeat pattern, and four simulated knit pattern samples of G-A, G-B, R-A, and R-Bwere made with cable, cross, and two background colors of gray and red using Texpro V.11.0. The items of design application were selected after an interview with a panel of university students in their twenties and knit samples were produced by hand knitting. The small sized G-A for the partial ornament of hat, sweater, skirt, kitchenware case and accessories; the long sized G-B for the tuck of sleeves, hem of skirt and one-piece dress, partial ornament of sweater, scarf, and curtain decoration: the small sized R-A was preferred for point ornament of pouch, boots, hat, partial ornament of children's fashion products and accessories: the long sized R-B for table runner, leg warmer, tuck of sleeves, skirt hem, necktie, and scarf. The knit samples were formulated with partial ornaments attached on dress and props or connected each other. Colors of pastel and navy were also presented to meet the demands of panels. The study placed a limit on the slight difference between the simulation samples and knit samples due to the characteristics of threads and hand tension. The color variation for multiple coordination and activation to reduce the piece rate for young customers remains to be discussed in the near future.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.34-46
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• 2005

The purpose of this study was to research buying behavior and home fashion preferences based on housing size. The target consumers were Korean women, aged 20~40s who reside in the Seoul & Kyunggido areas. We distributed questionnaires to 650 women. However, only 600 questionnaires were used for the statistical analysis. Data analyses were conducted with SPSS program on the frequency, Chi-square test, cluster analysis, t-test and ANOVA. The results of this study are as follows: 1. The considering factors for purchasing such as brand, trends coordinating existing furnishings with new products and functionality were significantly associated with housing size. The buyers who reside in bigger size homes. over 40 pyung place higher value on brand name, trends. or coordinating existing furnishing with new products than residents in smaller units. However, women who live in smaller units place higher value on functionality when purchasing home fashion products. Considering factors such as brand, trend, and materials were also significantly associated with segmented age group; 40~49 age group considered brand, trend, and materials more than 20~29 age group. The group who are highly interested in home fashion considered design/color, rand, coordination, and functionality than the group who are low interested in home fashion. 2. Residents in over 40 pyung homes buy home fashion products at department stores, while residents in less than 39 pyung homes buy them at discounted store. 3. Respondents preferred solid colors more than patterns. However, they favored character pattern for textile bedding products for their children. 4. there is also a statistical difference in preferences for types of window treatments between large ad small housing sizes. Residents living in over 40 pyung preferred tie-back/cottage curtain, while residents living in less than 29 pyung preferred Roman shade style.

• Journal of Korea Multimedia Society
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• v.11 no.9
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• pp.1245-1257
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• 2008

The establishment of a production pipeline imported 30 computer graphics is suggested in this paper to improve the efficiency of existing production pipeline of clay animation. The point is that the process of building clay characters that remains labor intensive among the existing procedures is replaced by the process of creating computer generated characters. In order to create characters out of clay by means of 30 computer graphics, a diffuse map and displacement map are made of an oil-based clay according to the UVW coordination of polygon modeling, which is the same color and kind of clay used to make a clay character. In addition, a panoramic HDRI recording system is developed to record the lighting information of shooting environment for miniature sets, which is imported in 3D computer graphic tools as digital light source. On account of the new production pipeline, a hyper realistic rendering image can be produced, and at the same time it improves the traditional pipeline of stop motion animation that is know-how based procedure of a complete artist by the engineering approach to the automatic process.

• Journal of Fashion Business
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• v.3 no.3
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• pp.15-26
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• 1999

The purpose of the study was to investigate brand images and fashion leaderships of women's wear manufacturers targeting middle-aged women or older women. Thus, this study was to be an exploratory study to investigate clothing behavior of elderly female consumers and search apprel niche-market for them. The questionnaire consists of questions on brand images, fashion leadership, and merchandise assortment. The subjects were to evaluate their brand images and rated on 5 point Likert-type scales of 29 adjectives. The fashion leadership of these brands was evaluated by the degree of fashion trends adopted on 7 aspects including fashion images, silhouettes, fabrics, colors, design details, accessories, and item-coordinations. For the survey, both interview and the subjects were 66 manufacturers which have national brands or designer brands. Among 44 respondents, 30 respondents were designers and the rest of them were merchandiser or shop managers. The SPSS PC+ package was used to calculate frequency, T-test, and cluster analysis. The results from survey of manufacturers targeting middle-aged women or older women are as follow: 1) The brand imges which they pursue are prestigious, practical, and elegance. 2) There were significant differences in brand images, and national brand manufacturers pursue stronger images in prestigious, chic, intelligent, competency, than designer brand manufacturers. 3) 40 brands were divided into two clusters. 36 brands were included in one cluster, and only 4 brand were belong to the other cluster. In this market, the image of feminity was grouped with the image of prestigious, chic, intelligent, competency. 4) In product planning, the adption level of fashion trends in 7 aspects was generally at medium level, but fashion trends were more adopted in fabric, color, and item-coordination.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.20-30
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• 2006

The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.270-279
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• 2004

The purpose of this study is to make a basic resource in developing a design satisfying male consumers＇ fashion inclination by examining the features of the men＇s fashion style shown in the fashion collections. Collected were 1,291 photos relating to the suit style through the analysis on the men＇s fashion collections for 8 years(1995-2002). Representative men＇s fashion images are extracted from these photos, then figurative features were analyzed and typified according to image, and finally representative fashion styles were presented and its meaning was analyzed. Representative men＇s fashion images are Sophisticated, Casual, Elegant, Active, Natural, Classic, Romantic, Ethnic, Military, Marine, Colonial, and Avant-garde. With the subcategories such as detailed shape of jacket and trousers, the relationship of color between upper and lower clothes, type and organizing method of material quality, type and arranging method of pattern, and coordination, the extracted fashion images were analyzed the figurative features. After finding out the common and different features, four men＇s fashion styles were suggested. Formal style maintains the typical suit style and has the feature expressing the men＇s authority, tradition, and honor. It includes Sophisticated, Elegant. and Classic image. Casual St Sporty style has the feature that there is a change in the volume of suit by adding activity to the typical suit style. It includes Casual, Active, and Natural image. Uniformed style is that political and social environment such as war has an influence on the suit design. It includes Military, Marine, and Colonial image. Deformed style has the feature that it suggests new type instead of adhering to the typical suit design. It includes Ethnic, Romantic, and Avant-garde image.