Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Comparison on Fashion Information Sources, Clothing Benefits Sought & Purchase Criteria according to Consumers' Time Pressure Level

소비자의 시간압박 수준에 따른 패션정보원, 추구혜택, 구매기준 비교연구

  • Kim, Chil-Soon (Dept. of Textile & Clothing Design, Kyung Hee University) ;
  • Lee, Jin-Hwa (Dept. of Clothing & Textiles Design, Pusan National University)
  • 김칠순 (경희대학교 의류디자인 전공) ;
  • 이진화 (부산대학교 의류학과)
  • Published : 2006.01.01
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Abstract

The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

Keywords

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