• 제목/요약/키워드: cognitive dimensions

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이동통신사의 서비스품질과 만족 및 서비스충성도 관계에서 감정적 만족과 서비스명성의 인과적 역할 (Causal Role of Emotionally based Satisfaction and Service Reputation in Explaining Relationship between Service Quality, Satisfaction and Service Loyalty in Mobile Telecommunication Company)

  • 최철재;박승환
    • 한국콘텐츠학회논문지
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    • 제9권6호
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    • pp.344-356
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    • 2009
  • 본 연구는 이동통신사를 대상으로 서비스품질 구성차원과 감정적만족, 인지적만족, 서비스명성 및 서비스 충성도 간의 경로상의 관계를 검증함으로써 감정적만족과 서비스명성의 인과적 역할을 확인하였다. 분석결과, 서비스품질 구성차원인 확신품질은 인지적만족과 감정적만족 모두에게 영향을 주지 않았지만, 유형품질은 인지적만족에 더 많은 영향을 준 반면 대응품질은 감정적만족에 더 많은 영향력을 줌으로써 서비스품질 차원에 따라 인지적만족과 감정적만족의 중요도가 달라짐을 확인하였다. 이를 통해 서비스품질과 인지적만족 간의 관계에서 감정적만족이 매개됨을 검증하였다. 또한 서비스품질에 대한 만족의 서비스충성도에 대한 직접적 영향력보다는 서비스명성을 통한 영향력이 더 높은 것으로 나타나 만족과 서비스충성도 간에 서비스명성이 매개됨을 확인하였다. 따라서 서비스품질을 통한 서비스충성도 구축을 위해서는 서비스품질 차원에 따라 감정적만족을 유도함으로써 인지적만족을 형성하여야 하며, 만족한 고객에게도 서비스명성을 높임으로써 강력한 서비스충성도을 이루어야할 것이다.

Bloom의 신교육목표분류학에 기반한 2015 특수교육 교육과정 중학교 체육과 성취기준 분석 (Analysis of Achievement Standards of 2015 Special Education Curriculum based on Bloom' Revised Taxonomy of Educational Objectives: Middle School Physical Education)

  • 이옥인
    • 문화기술의 융합
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    • 제8권5호
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    • pp.9-16
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    • 2022
  • 본 연구는 Bloom의 신교육목표분류학에 근거하여 2015 특수교육교육과정 중학교 체육과 교육과정 성취기준을 분석하고자 하였다. 이를 위해 해당 교육과정 체육과 중학교 공통교육과정과 기본교육과정 성취기준 문장수 184개를Bloom의 신교육목표분류학 지식 4개차원과 인지과정 6개차원 총 24개 조합으로 분석하였다. 연구결과는 다음과 같다. 첫째, 특수교육교육과정 체육과 중학교 성취기준의 경우 선행연구에서 나타난 초등학교 기본교육과정 분석과 달리 '절차적 지식-적용하다' 조합이 가장 많았으며 학교급별 위계가 있음을 확인하였다. 또한 지식과 인지과정 차원이 비교적 다양하게 나타나 장애학생을 위한 체육과 중학교 수업의 중점사항을 확인할 수 있었다. 둘째, 하위 교육과정중 공통교육과정의 경우 '기억하다'와 같은 인지과정 차원을 제외하고 비교적 다양하게 지식과 인지과정 차원이 나타났으며, '메타인지 지식'과 '창안하다'와 같은 고등 지식 및 인지과정 차원도 나타난 것으로 분석되었다. 셋째, 하위 교육과정 중 기본교육과정의 경우 '절차적 지식-적용하다' 조합이 60.7%로 과도하게 집중되는 현상이 나타나 개선이 필요한 것으로 분석되었다.

소비자 평가에 기초한 의류 상표 자산 (Clothing Brand Equity Based on consumer Evaluation)

  • 김경원;이은영
    • 한국의류학회지
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    • 제23권8호
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    • pp.1075-1085
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    • 1999
  • Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.

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만성질환으로 인한 가족기능 변화 모형 - 완성된 확장기 가족을 대상으로 - (Model Development of Change of Family Functioning with Chronic illness)

  • 이은옥;;박영숙;송미순;이인숙;박연환
    • 대한간호학회지
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    • 제29권3호
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    • pp.467-484
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    • 1999
  • The main objectives of this study were to investigate the concept of family function from the perspective of the contemporary Korean family, and to construct model of change of family function with chronic illness. The hybrid model approach was applied in which three phases(theoretical phase, empirical phase, and analytic phase) of concept development were explored for family functioning. The study was conducted from 1997 to 1998. In empirical phase, two groups of purposive samples were drawn : normal family group composed of six families without ill family member, and ill family group composed of seven families of which wives have rheumatoid arthritis. Only families with child(or children) in primary or secondary schools were included in the study. The results were as follows : In theoretical phase, six dimensions of family concept were emerged : affective, structural, control, cognitive, financial, and reproductive dimension. In order to analyse the Korean normal family function in middle class with middle-aged women, financial and reproductive dimension were not included. In empirical phase, five dimensions(affective, structural, control, cognitive, and external relationship) were found from the normal family data. External relationship dimension is very important factor as a resource of the support, especially when their parents or siblings had no help or support to them. In the affective dimension, Korean family emphasized harmony and balance rather than affective expression between couples and between parents and children. They also showed common goals of the families to solve their problems to control the family members. The priority of the goals was getting into the higher education of their children or helping their unhealthy parents or family members. Six dimensions (affective, structural, control, cognitive, external relationship, and financial) of family functions were emerged from the ill family data. From the analysis of ill family data, types of restructuring house chore after wives illness were developed : (a) negociated, (b) accomodated, and (c) isolated, enduring types. Although the dimensions of family functioning identified in this study are similar to the conceptualizations that exist in the western literature, there were distinct differences in the nature of major themes and subconcepts under these family function dimensions.

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Dual Effect of Price in E-Commerce Environment: Focusing on Trust and Distrust Building Processes

  • Lee, Jung
    • Asia pacific journal of information systems
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    • 제24권3호
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    • pp.393-415
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    • 2014
  • This study examines the dynamics of trust and distrust at different price levels. We first note that trust and distrust are built with cognitive and affective foundations, and price is viewed as a financial burden or product quality information. Then, we relate price changes to trust and distrust, and hypothesize their interactions: price as a quality cue will positively moderate the cognitive dimension of trust, whereas price as financial burden will negatively moderate the affective dimensions of trust and distrust. We surveyed 263 online mall shoppers in Korea. Among our eight hypotheses, six are fully supported and two are partially supported. The result shows that price perception interacts with both the cognitive and affective dimensions of trust and distrust, but its specific impacts are distinguished by the price perceptions, whether it is financial burden or product quality information.

혁신에 있어서 사회적 자본의 중요성과 신뢰성 (Importance and Reliability of Social Capital in Innovation)

  • 윤장원
    • 한국신뢰성학회지:신뢰성응용연구
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    • 제6권3호
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    • pp.213-224
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    • 2006
  • Social capital contains relational, structural and cognitive dimensions. This study regards social capital as diminishing factor in innovation resistance. Trust, structuring individual tie and vision sharing which are representatives of three dimensions of social capital diminish innovation resistance. So innovation becomes more successful.

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VCRs 원격제어기의 인지적 특성 및 설계 (The User's Cognitive Characteristics and Design of VCRs Remote Controller)

  • 곽효연;이상도
    • 대한인간공학회지
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    • 제18권3호
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    • pp.73-86
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    • 1999
  • Nowadays, VCR(Video Cassette Recorder) has various functions, but users use to fail operating these function because of the complexity of operation. The process of operating VCR contains user's cognitive characteristics. It is necessary for designing it that we must identify a user's mental process in the behind of operational behaviors. This effort, as well as considering physical dimensions and layout, can make VCR easy to use. In this research, VCR remote controller are analyzed by the cognitive method and experiments. Three types of VCR remote controllers, cognitive VCR models and two non-cognitive(typical) VCR models, are adopted as experimental objects to test the validation of the suggested user's cognitive mode of VCR. As results, when VCR was operated by the cognitive prototype of remote controller, task completion time was reduced to 80.5%, and the number of errors was reduced to 96.8%.

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Bloom의 신 교육목표분류학에 기초한 초등학교 과학과 수업 목표 분석 (Classifications of Instructional Objectives of Elementary Science based on Bloom's Revised Taxonomy of Educational Objectives)

  • 김영신;이혜숙;신애경
    • 한국초등과학교육학회지:초등과학교육
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    • 제26권5호
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    • pp.570-579
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    • 2007
  • Instructional objectives clearly show what teachers should teach in the class and how they lead the class, focusing on a certain activity for their students in the class. Clear instructional objectives are a prerequisite for teachers to accomplish effectively their curriculum. The revised Bloom's taxonomy table of educational objectives has been introduced in 50 years since the publication of his original taxonomy table in 1956. Bloom's revised taxonomy table of educational objectives has two-dimensions, the "cognitive process" dimension and the "knowledge" dimension, and it classifies class objectives more elaborately and clearly. This study was designed to classify instructional objectives stated in elementary science guidebooks for teachers into Bloom's revised taxonomy table, and see how the objectives of elementary science classes were categorized by grade level and areas. In addition, this study examined how the objectives of elementary science classes by study area were classified into the new taxonomy table. This study classified 618 elementary science instructional objectives of third- to sixth-grade science guidebooks for teachers into Bloom's revised taxonomy table. The results showed that the objectives of elementary science classes emphasized disproportionately some of the knowledge and cognitive process dimensions. In the area of subjects while the percentages of factual knowledge were very high, those of meta-cognitive knowledge were low.

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수학과 평가에서의 인지적 행동 영역 분류에 대한 고찰 (A Study on the Sets of Behaviors of Cognitive Dimension in Mathematics Assessment Framework)

  • 손홍찬;고호경
    • 한국학교수학회논문집
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    • 제10권4호
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    • pp.535-555
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    • 2007
  • 수학과 평가체제에서 인지적 행동 영역은 흔히 내용 영역과 함께 평가 목표의 두축을 이루어왔다. 인지적 행동 영역은 학생들이 수학적 문제를 해결하는 과정에서 어떤 정신 능력을 사용하는지를 측정하고자 하는 것으로 평가에 따라 조금씩 차이를 보인다. 본 논문에서는 국내외 평가에서의 인지적 행동 영역 분류의 변화 과정을 비교 분석하여 행동 영역을 이루는 구성 요소를 구체화하고자 하였다.

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관문통제동통이론과 FISHBEIN의 모델을 이용한 동통표현 예견에 대한 연구 (Prediction of Pain Expression Using the Extended Gate Control Theory of Pain and Fishbein′s Model)

  • 이은옥
    • 대한간호학회지
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    • 제13권2호
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    • pp.1-21
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    • 1983
  • The purposes of this study were to(a) develop theoretical modifications of the extended gate control theory of pain using Fishbein's model and(b) test the efficacy of these modifications. Attitude, social subjective norm, personal subjective norm, habit and state anxiety were operationalized to represent internal stimuli for the cognitive-evaluative and motivational-affective dimensions of the theory. Pain expression was operationalized as sensory and affective responses to pain, and pain endurance. Sixty-two female nurses from 20 to 50 years of age participated. A semantic differential scale measured attitude and motivations to comply; a Likerty-type scale measured personal and social norms and habit. Spielberger's STAI measured state anxiety, Pain was produced using a modified submaximum effort tourniquet technique. Pair expression was measured using ratio scales of sensory intensity and unpleasantness developed by Gracely and his associates. Pain endurance was measured by subtracting time of pain threshold from pain tolerance. The first hypothesis examining whether pain endurance would be more significantly related to the affective response than to the sensory response was net rejected. Four remaining hypotheses, testing the ability of the five variables to predict the sensory and affective responses were not rejected. However, the habit of pain expression and the attitude toward pain expression contributed to the prediction of both sensory and affective responses to pain. The interaction between the cognitive-evaluative and the sensory-discriminative dimensions and the interaction between the cognitive-evaluative and motivational-affective dimensions were partially supported by the data from these two variables. The interaction between the motivational-affective and the sensory-discriminative dimensions was also supported by the relationship of sensory to affective responses. The variables which did not significantly predict pain expression appeared to have potential for prediction. Revision and testing of the tools for better reliability, validity, and clinical usuability are needed. The study contributed to theory building. The identification of variables which pre-dict pain behavior must occur before effective nursing interventions can be developed.

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