• 한국정보시스템학회지:정보시스템연구
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• 제23권1호
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• pp.139-159
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• 2014

Recently, theoretical interests in automatic uses, which can be activated without conscious intention, have been increased. According to previous studies, automatic uses are known to be determined by the strength of habit, the frequency of past uses, and emotional experiences such as cognitive absorption. Concerned on the influences of the above three factors on automatic uses, this paper suggested the following research questions: 'Which effect of cognitive absorption on automatic considering habit?' and 'Does the frequency of past uses always influence habit?'. In order to answer the research questions, this study suggested a research model which would explain the relationship among cognitive absorption, habit, and uses. Especially, cognitive absorption is formed as a moderating variable of the relationship between past use and habit, and the relationships among variables are longitudinally expanded. The suggested research model was empirically tested by surveying 175 'Facebook' users and analysed by partial least square (PLS), which showed the suggested hypotheses are significant. This results answered the research questions as followed: First, cognitive absorption moderates the relationship between habit and automatic use. Second, the frequency of past uses would not always influence the formulation of habit rather but may be influenced by habit.

• 한국항공운항학회지
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• 제26권1호
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• pp.10-24
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• 2018

This paper tried to analyze the response of air traffic controller(ATC) against abnormal situations using survey based on cognitive strategies suggested by Malakis et al.(2010). The survey designed to empirically analyze the effect of the cognitive strategy factors on organizational effectiveness. The main purpose of this research was as follows: First, it was analyzed both the individual-scale and team-scale factors which constructed the cognitive strategy against abnormal situations. Secondly, how seriously impact the ATC's cognitive strategies on their organizational effectiveness. The organizational effectiveness was divided into such two latent variables as job absorption and job satisfaction. According to the a analysis, it was proven that premeditated act of ATC had a positive significant effect on team-scale cognitive strategies such as teamwork, communication and error management. Moreover, it was found out the team-scale cognitive strategies had also a positive significant effect on job absorption. On the other hands, individual-scale cognitive strategies had no or negative effect on job absorption. Job absorption was proven to have a significant effect on job satisfaction of ATC.

• 경영정보학연구
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• 제6권2호
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• pp.47-63
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• 2004

인터넷의 발달로 인해 가상공간에서 벌어지는 현상에 관한 관심과 영향력이 증가하고 있다. 그 중에서도 현실의 실제 공동체와 비슷한 가상공동체의 중요성이 커지고 있다. 그런데 가상공간 자체는 몰입하기 쉬운 특징을 고루 지니고 있다. 본 연구에서는 가상공동체의 구성원들이 가상공동체를 이용함에 있어서 몰입이 큰 역할을 한다는 것을 알아보고자 한다. 연구 결과 도전의욕, 숙련도, 지각된 현실감, 욕구충족 등의 변수들은 몰입을 통해 가상공동체의 이용에 유의한 영향을 미치는 것을 확인하였다. 단지 상호작용성은 몰입을 거치지 않고 직접 가상공동체 이용에 영향을 미치고 있었다. 이는 몰입이 가상공동체 이용에 중요한 역할을 하는 요인이라는 것을 나타내는 것이며, 또한 가상공동체가 제대로 운영되기 위해서는 상호작용에 필요한 최소한의 구성원을 확보할 필요가 있다는 것을 의미한다. 가상공동체의 운영에 있어서, 몰입을 높이는 여러 가지 방법들을 고안해서 적용한다면 가상공동체의 활성화와 성과를 높이는데 큰 기여를 할 수 있을 것이다.

• Asia pacific journal of information systems
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• 제16권1호
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• pp.45-69
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• 2006

Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1079-1089
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• 2021

The development of information technology has promoted organizational transformation through the utilization of an electronic information system. This research aimed to identify factors that influence continuous intention to use E-HRM. This empirical research applies the Technology Acceptance Model and Cognitive Model for identifying significantly impacted areas of continuous intention to use E-HRM in a highly dynamic environment. The data were collected using questionnaires delivered directly to respondents. The sample was 100 employees of ESQ Group selected through random sampling. The variables used were subjective norms (X1), perceived behavioral control (X2), perceived innovativeness (Y1), cognitive absorption (Y2), satisfaction (Y3), and continuous intention to use E-HRM (Y4). Statistical analysis using Structural Equation Modelling (SEM) with Smart PLS was applied. The results revealed that behavioral control (X2) did not influence the continuous intention to use E-HRM (Y4) and that cognitive absorption (Y2) and satisfaction (Y3) did not significantly influence continuous intention to use E-HRM (Y4). Subjective norms (X1) significantly influenced both perceived innovativeness (Y1) and continuous intention to use E-HRM (Y4), perceived behavioral control (X2) significantly influenced both perceived innovativeness (Y1) and cognitive absorption (Y2), and perceived innovativeness (Y1) significantly influenced both satisfaction (Y3) and continuous intention to use E-HRM (Y4).

• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.63-85
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• 2016

Purpose While the popularity of C2C auction platforms such as eBay is gradually decreased, this domain is still undermined to explain online bidding behaviors. Online bidders sometimes engage in impulsive bidding due to some of the online auction characteristics. Therefore, this study develops and tests a model of the impulsive bidding exhibited by online bidders in C2C auction platforms. Based on S-O-R framework, our model posits that both perceived time-pressure and competition intensity affect cognitive absorption which ultimately influences the impulsive bidding. Design/methodology/approach This study collected survey data from 214 C2C auction participants, who have prior experience on impulsive bidding and tested both measurement model and structural model by using CB-SEM (covariate-based structural equation modelling) technique. In this study, by using AMOS 20.0, we tested the measurement model for its overall fit, item reliability, and validity and further conducted the structural model to test our proposed hypotheses. Findings Based on our results, we found that perceived tim-pressure and competition intensity were positively related to cognitive absorption. We also found that the cognitive absorption was positively associated with impulsive bidding behavior. In this study, by developing our research model in S-O-R framework, we provide an alternative theoretical mechanism to describe online impulsive bidding behavior.

• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.115-133
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• 2012

According to previous studies, the effect of intrinsic motivation related variables such as cognitive absorption (CA) on the use of information technology(IT) should be mediated by the conscious intention. However, CA, which is a thought of previous emotional experience, a deep involvement with a software, may be one of environmental cues stimulating the use of IT independently of conscious intention. The objective of this study is to show the direct effect of CA on the automatic use of IT. For this purpose, as well as the relation between CA and use, two relations, CA-intention and intention-use, were also suggested as hypotheses, which will show that conscious intention would not fully mediate the relation between CA and automatic use. Moreover, for seeing the effects of CA as time passes, the proximal effect, which is short term and transitory effect, and the distal effect, which is long term and lingering, were simultaneously included in hyptheses. Finally, the effect of past use was also suggested as a hypothesis which aimed to show that automatic use would be controlled mostly by habit rather than not only intention but also CA. For the empirical validation of the hypotheses, 174 users of 'Cyworld', one of most influential social network services, were longitudinally surveyed, which showed that the hypotheses were accepted.

• 한국IT서비스학회지
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• 제7권2호
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• pp.197-221
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• 2008

This study is to identify quality factors having influence upon mobile internet service performance theoretically, derive the research model and the hypotheses concerning the cause and effect relationship between these factors and service performance and then analyze them empirically. In order to enhance the model's explanation power, trust and cognitive engagement as interviewing variables are included in the model. The theoretical background of this study was brought from relevant literature in the areas of the theory of reasoned action(TRA). technology acceptance model(TAM), product selection model, cognitive absorption theory and etc. The research model and hypotheses were statistically investigated and analysed through convergent and discriminant validity test, reliability test, and path analyses by means of statistical packages SPSS(12.0) and LISREL(8.72). For these empirical analyses. data were collected through the field survey of 373 users who were willing to continuously use the mobile internet services. Based on the results of the analyses, theoretical and practical significance and future study direction were suggested. The results of this study will be helpful to giving a guideline to companies such as mobile telecom, mobile contents provider and mobile handset manufactures when they have to establish the mobile Internet service marketing strategies.

• 경영과정보연구
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• 제36권5호
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• pp.175-193
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• 2017

본 연구는 BtoB 기업 간 거래에서 형성된 사회적 자본(social capital)이 기업성과에 미치는 영향을 지식흡수역량의 매개적 조절효과를 중심으로 연구모형을 검증하였다. 즉, 사회적 자본의 각각의 차원이 기업성과에 어떠한 영향을 미치는지를 검증하였다. 기존선행연구에서 제시하지 않은 사회적 자본의 각 차원간의 관계를 검증함으로써 사회적 자본 중 어떠한 요소가 기업성과에 영향을 미치는지를 확인하였다. 또한 지식흡수능력에 따라 기업성과에 미치는 영향에 대해 다양한 방법으로 분석하여 제시하였다. 연구결과를 요약하면 다음과 같다. 첫 번째, 사회적 자본을 3가지 차원으로 구분하였다. 즉, 구조적 차원, 관계적 차원 그리고 인지적 차원으로 구분하여 각 구성요소간의 관계를 검증하였다. 먼저 구조적 차원이 관계적 차원에 영향을 미쳤으며, 관계적 차원이 인지적 차원에 긍정적인 영향을 미치는 것으로 나타났으며 마지막으로 구조적 차원 또한 인지적 차원에 영향을 미치는 것으로 나타났다. 이는 선행연구에서 한계점으로 지적되었던 것을 검증했다는 것에 의미가 있다. 두 번째, 사회적 자본의 각각의 구성요소들이 지식흡수역량에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 지식흡수역량이 기업성과에 긍정적인 영향을 미치는 것으로 나타났으며 지식흡수역량의 중요성을 확인한 결과 사회적 자본과 기업성과 사이에서의 매개된 조절 효과도 있음을 확인하였다. BtoB 거래에서 축적된 사회적 자본을 어느 정도 흡수하는가에 따라 두 기업의 성과는 분명 다를 수 있음을 의미한다.

• 한국항공운항학회지
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• 제24권4호
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• pp.53-61
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• 2016

Air Traffic Controllers (ATC) are also essential to the efficiency of airports and the airline industry. With the increasing volume of traffic, managing flights is a complex and sometimes very stressful job. ATC is using radar and other technology to track planes 'en route' between airports and keep in touch with pilots. Alternatively, ATCs are liaising with the planes on approach. However, ATC's working condition is getting more stressful, as the volume of air traffic increases. Thus this paper tried to research cognitive emotional regulation, job satisfaction, and job involvement and organizational committment of ATCs under the stressful work condition, taking care of safety of a couple of hundreds passengers per plane. Using CERQ survey sheet (Cognitive Emotional Regulation Questionnaire), it was found out that positive thinking and acceptance of self-blame have a significant impact on job satisfaction, work absorption and organizational Loyalty.