• 한국의류산업학회지
• /
• 제2권4호
• /
• pp.325-330
• /
• 2000

The purpose of this study was to investigate if there were any differences between fashion models and female college students' body cathexis and to examine the perception of their body form and satisfaction of clothing fit according to height, weight and body type. For this study 378 people, including 113 fashion models and 265 female college students were analyzed. Means, t-test and ${\chi}^2$-test were used in data analyses. Significant differences were found between fashion models and female college students' body cathexis. For instance fashion models were more positive about their bodies especially concerning height. Fashion Models and female college students differed significantly in perception of their body form according to weight and body type. Perhaps they have another criteria. Fashion Models and female college students differed significantly in satisfaction of clothing fit according to weight and body type. The taller and Thinner, The higher satisfaction of Clothing fit.

• 한국의류학회지
• /
• 제21권2호
• /
• pp.383-395
• /
• 1997

The purposes of this study were 1) to identify gender differences of high school student's uniform satisfaction, clothing interests, and self-concepts among high school students and 2) to examine the relationships among self-concepts, clothing interests, and school uniform satisfaction. The questionnaire was distributed to 832 high school students, male and female, in Kangwon Province. Data were analyzed by frequency, 1-test, and Stepwise Multiple Regression Analysis. The results of this study were as follows: There was no gender difference on self-concepts between male and female high school students. However there were gender differences on clothing interests and school uniform satisfaction between male and female students. Results provided implications for high school uniform and adolesent clothing.

• 복식문화연구
• /
• 제3권1호
• /
• pp.41-64
• /
• 1995

A clothing design preference & clothing satisfactions(a general satisfaction, fitness) was studied for women 55 years and older. The major results are as followings. In view of a clothing design preference, 1) Styles of outdoor clothes for spring-fall : ① Two-pieces ② Blouse(Sweater) & Slacks ③Blouse(Sweater) & Skirts. 2) Colors of clothes for seasons: (Spring - Pink, Light yellow, beige), (Summer - Light blue, Blue, Light green), (Fall - Brown, Red purple, Beige), (Winter - Black, Brown, Gray). 3) Fabric prints ; ① Unicolor without print ② Geometric print ③ Traditional print. 4) Kinds of textiles : ① Easy Laundriability ② A style of dressing ③ Uncrumple. In view of clothing satisfactions for ready made clothes, they have unsatisfactory trends as following orders. 1) Considering a general satisfaction : ① Clothing which go with oneself ② Fitness ③ Matching with other clothes. 2) Considering fitness for clothes : ① Sleve length ② Shoulder width ③ Length in Blouse (Sweater) & Jacket, ① Length ② Waist ③ Girth of hip (under abdomen) in slacks (skirts).

• 복식문화연구
• /
• 제5권2호
• /
• pp.195-205
• /
• 1997

The purpose of this study was to identify the effect of genderand body cathexis on clothing behavior (interest in clothing and clothing satisfaction/dissatisfaction). The questionnaire were administered to 395 college students living in Jechon. Data were analyzed by frequency, factor analysis, t-test, ANOVA, two-way ANOVA, Duncan's Multiple Range Test and Pearson's Correlation. The results of this study were as follows : 1) body-cathexis was higher in men than women. In general, students were more satisfied with upper body parts than lower body parts. 2) There was no relationship between interest in cloghing and body-cathexis. But woman showed more interest in clothing than man, therefore sex showed main effect. And there was interaction between sex and body-cathexis on interest in clothing. 3) Clothing satisfaction was devided into aesthetic/economical/practical factors. Among three satisfaction factors, body cathexis has the main effect in economic factor, and there was no interaction. But in aesthetic factor, gender and body-cathexis showed interaction and body-cathexis showed main effect.

• 한국의류학회지
• /
• 제23권2호
• /
• pp.262-271
• /
• 1999

This paper presents a conceptual mode of the clothing complaining behavior process following dissatisfaction in a retail environment and influence of relevant variables. The data were collected 250 male and 358 female consumers by questionnaire employing critical incident technique. Given dissatisfaction with clothing the complaining behavior undertaken will be largely dependent on product importance the likelihood of success one's attitude toward complaining and demorgraphic variables. Through empirical research the clothing complaining behavior was dependent on the likelihood of success sex, dimension of complaining cost and product importance, Brand satisfaction was affected by only perceived justice. And repurchasing behavior was dependent upon brand satisfaction education product importance and income.

• 한국의류학회지
• /
• 제34권4호
• /
• pp.628-641
• /
• 2010

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

• 한국의류산업학회지
• /
• 제11권4호
• /
• pp.549-555
• /
• 2009

The purpose of this study was to investigate the effects of service quality on consumer satisfaction and loyalty according to clothing involvement at internet shopping mall. Data were obtained from 400 college students living in Busan. Data were analyzed by factor analysis, reliability analysis, cluster analysis, t-test and regression analysis using SPSS WIN 14.0. The results indicate that companies of shopping mall striving for consumer loyalty should focus primarily on satisfaction and service quality perceived by consumer at Internet. The effects of clothing involvement on the association of consumer loyalty, satisfaction and perceived service quality are significant. This finding provides the information being efficient to develop marketing implications related to internet shopping mall.

• 한국의상디자인학회지
• /
• 제13권3호
• /
• pp.117-133
• /
• 2011

The purpose of this study was to analyze the difference in self-esteem, body satisfaction, body image and clothing attitude according to gender and somatotype. Also the paths for the clothing attitude affected by these variables were analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. Body image is categorized as three factors, 'interest in appearance', 'concern about weight', and 'satisfaction in appearance'. And clothing attitude is categorized as five factors, 'fashionability', 'status symbolism', 'modesty', 'conformity', and 'manageability'. Male students were more satisfied with their body satisfaction than female students. Female students showed higher interest in appearance and concern about weight than male students. Thin somatotype showed high self-esteem interest in appearance, and fashionability. Fashionability was indirectly affected by gender, somatotype, self-esteem and body satisfaction, and was directly affected in the cases of high interest and satisfaction in appearance. Status symbolism was significantly affected in the cases of female students and high interest in appearance. Modesty was significantly affected in the cases of female students and low satisfaction in appearance. Conformity was significantly affected in the cases of high interest in appearance. Manageability was indirectly affected by gender, somatotype and self-esteem, and was directly affected in the cases of low interest in appearance.

• 한국의류학회지
• /
• 제41권3호
• /
• pp.446-457
• /
• 2017

This study surveys the usage and satisfaction of car seat covers, analyzes the satisfaction and luxuriousness of materials used and provides basic data on optimum car seat covers that improve consumer satisfaction, stability, and comfort, while driving. The survey was conducted on 150 people in their 20s to 60s with a car. Consequently, achromatic colored car seat covers were used most and the satisfaction with black was very high. Interior & exterior harmony and the pursued car image were considered important, this consumer psychology impacted the color selection for car seat covers. The satisfaction reasons were different according to materials. Genuine leather was highly regarded in interior & exterior harmony (20.8%), excellent seat sensation (17.7%), excellent tactile sensation (11.5%), and luxuriousness (8.5%). For artificial leather, interior & exterior harmony (16.5%) and easiness of stain removal (13.6%) was rated high and fabric had excellent seat sensation (12.3%) and economics (10.8%). The material, heated and ventilated device affected car seat cover satisfaction. The luxurious image of car seat covers was pursed and was perceived mainly with a sense of sight. Luxury car seat covers were mainly created with materials. Genuine leather and black car seat covers increased luxuriousness. For car seat covers, those with flexibility, excellent compressive elasticity, and thickness were perceived as luxurious.

• 패션비즈니스
• /
• 제16권4호
• /
• pp.1-12
• /
• 2012

This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials. A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.