• 한국가정과교육학회지
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• 제17권2호
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• pp.29-47
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• 2005

본 연구의 목적은 인터넷 사용의 주 이용 연령인 중${\cdot}$고등학생들의 인터넷 쇼핑을 이용한 구매 실태, 인터넷 쇼핑을 이용한 의복 구매 행동m 의복 구매 태도를 조사하여 인터넷 쇼핑에 대한 중${\cdot}$고등학생의 올바른 소비자 교육 자료 개발에 필요한 기초 자료를 제공하는 것이었다. 분석을 위한 설문지는 2004년 11월에 서울, 대구, 경기, 충북, 충남. 경북, 경남 지역의 중${\cdot}$고등학생들에게 배포하여 수집하였다. 첫째, 인터넷에서 구입한 의복 품목은 티셔츠 및 남방, 신발 청바지 및 캐쥬얼 하의, 가방류 순으로 $2\~3$만원 미만의 중저가 제품을 주로 구입하였다. 주된 결제 수단은 무통장 입금이었다. 둘째, 의복 구매 만족도는 비교적 높았으나 제품에 대한 보상 만족도는 낮았다. 제품이 민족하지 못한 경운 적극적인 불평 행동을 하고 있었다. 셋째, 반품 품목은 티셔츠 및 남방, 청바지 및 캐주얼 하의, 신발류로 구매 품목과 같은 순이었고, 반품 요인은 사이즈가 맞지 않거나 컴퓨터 화면과 실제 상품과의 차이로 인한 것이 가장 많았다. 조사대상자의 $89.0\%$가 인터넷으로 재구매할 의사가 있다고 나타났다. 넷째. 의복구매와 관련된 인터넷 쇼핑에 대한 태도는 쇼핑의 편이성 항목에서 높았으며 특히. 제품의 다양성과 가격 경쟁 면에서 장점을 가진 것으로 인식하고 있었다. 다섯째, 인구 통계학적 특성 변인에 따라 의복 구매 행동과의 차이를 알아본 결과, 구매 경험과 의복 구매 경험 유무에서는 학년 지역, 월용돈 액수 변인에 따라 차이가 있었다. 구매한 의복 품목에 대해서는 성별에 따라서만 유의한 차이가 있었다. 중${\cdot}$고등학생의 인터넷 사용이 증가함에 따라 인터넷으로 제품을 구매하는 기회가 많아졌고 특히, 의류 제품 구매 비율이 해마다 증가하고 있는 추세로 이에 대한 합리적인 구매 행동을 위하여 체계적인 소비자 교육을 실시할 필요가 있음을 시사한다.

• 대한가정학회지
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• 제49권1호
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• 대한가정학회지
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• 제32권5호
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• pp.217-227
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• 1994

The Korean clothing industry according to historical documents has a long and deep history. We can deduce the fact that cloth in material was self reliant during the pre-historic period. Although we can not find evidence of clothing material trade from the Three Kingdom era we find active trade with Kang, Jin of China and Japan followed by the spread of Korean clothing material manufacturing skills to Japan. Meanwhile the actual progress of the clothing industry came with the manufacture of cotton stuff in the Koryo era and the official and unofficial trade which brought import and export activity to Korea. Also the manufacture of clothing material by women labor although backward as it may be can be seen as stroug evidence that women labor continuously kept up the development of Korean industry. After the Koryo dynasty trade in clothing material and other clothing items contined with other nations. In conclusion we must not think that the Korean clothing industry started active development from the Chosun dynasty. It is important that we realize this fact and looking at the continuous progress of the Korean clothing industry through historical documents from early history to the Chosun era we rightly evaluate history and be proud of this legacy and also reevaluate the wrong views held before.

• 한국의류학회지
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• 제2권2호
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• pp.287-294
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• 1978

The purpose of this study was to investigate the relationship between clothing interests in the status symbol and the exhibition need and status inconsistency. The exhibition need was measured by Murray's statements on need and some items selected from The Need Diagnosis Scale of Jaung-Kyu Whang. Status inconsistency was measured by the same criteria of Lenski. Three aspects of clothing interests-the status symbol, the fashion and the exhibitionism-were assessed. The questionnaires were distributed to the housewives in Seoul. Data from 511 respondents were analyzed by correlations and $x^2$-tests. The results were: 1) The exhibition need was positively related to interests in the status symbol and exhibitionism of clothing. 2) Status inconsistency was positively related to clothing interests in the status symbol and fashion. 3) The degree of clothing interests in the status symbol and fashion were also positively related to the clothing expenditure and the socioeconomic status of the sample.

• 한국의상디자인학회지
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• 제18권4호
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• pp.159-170
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• 2016

This study is aimed to research the trend of studies on the evaluation of clothing fit using the domestic research journals. clothing fit has long been regarded as the most important element to customers in clothing appearance. Understanding fit from a consumer's perspective is complex. 85 articles were collected from domestic academic sites (KISS, DBpia, KiSTi). Many clothing fit articles published on the 2011-2016 year. In research target, young women were more than other age groups. On the evaluation of clothing fit, method of clothing fit classified survey using the questionnaire and wearing test. Many articles were used the survey using the questionnaire, 57.7%. The other articles were used wearing test with professional analyst and objective evaluation tool. Objective evaluation was used 3D virtual wearing systems (i-designer, DC suit, CLO et al). In the survey using the questionnaire and wearing test using the objective evaluation, jacket and pants were researched on the clothing items mainly. Many young women put on the jacket and pants to active energetically. In the future, researches related clothing fit need to develop the objective and accuracy evaluation tool of clothing fit.

• 한국의류학회지
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• 제17권4호
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• pp.550-564
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• 1993

The purpose of this study is to investigate the consumer's claims related to clothing merchandise. By th origination stage of claims, details of claims, and treatments of claims purchasing places of clothing merchandise, the consumer's claims are analyzed which were lodged to in consumer's complaint center, Seoul YWCA, in 1981-1990. To analyze these data statistically, frequency and percentile are used. The results of analysis for consumer's claims are as next : 1. Concerning the sex distinction, female complainers are more than male complainers. About the age bracket, twenties and thirties are the most numerous. The originations of claims being various. It is laundry and dry cleaning stage out of them that rank first, and total numbers of claims for clothing products continually have increased during 1981-1990. Out of the clothing items, outerwears are of the first rank and formal wear and coat are highest in rank of outerwears. For claims about purchasing places, agency ranked first and market, department store, custome-made and discount store came after in order. 2. Concerning the contents, quality of clothing product ranks first, inferior service, price, contrast, unfair transaction ranks in order. There are claims about quality of clothing product that color change ranks first and damage and form change rank in order. 3. The treatments of claims are that counsel, exchange, refund, repair and correction rank in order.

• 한국의류학회지
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• 제32권4호
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• pp.530-541
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• 2008

The early stage of 3D anthropometry data has been used to obtain qualitative rather than quantitative information. However recent 3D body scanners as a common research tool for anthropormatric measurments have made it possible to obtain body surface data of sufficient resolution and accuracy. The purpose of this study is finally to develop motorcycle jacket for enhanced comfort and fit, to test the accuracy and reliability of 3D measurments of motorcycle riding posture, and to analyze the change in 20's adult male's body surface measurements between the standard anthropometric position and motorcycle riding posture. The results of this study were as follows: There were no significant differences between the study and Size Korea measurments in total traditional measuring items and most of measuring items, such as length, circumference antropometric items and interscye items though not waist back length and upper arm circumference. A comparison of 3D body surface measurments in the two different measuring postures, the bodysurface measurments such as waist front length, biacromion length, front interscye, arm length, underarm length in the motorcycle riding posture decreased than that in basic posture, whereas waist back length, back interscye, C.T.W length increased. The body surface measurments such as chest, bust, upper circumference in the motorcycle riding posture decreased than that in basic posture, whereas neck, waist, hip, elbow circumference increased.

• 한국의류학회지
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• 제31권5호
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• pp.813-825
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• 2007

The purpose of this paper lies in the comparison of the body types between the subjects of Korean women in their 60's living in Russia and China. The findings are as follows. 1. The comparison of 80 items in physical measurements between the Korean women in their 60's living in Russia and China resulted in the differences in 57 items. While the height items including stature between them showed negligible differences, most of the length items relating to width, thickness, circumference, and obesity showed differences, which were big. 2. The analysis by using the physical measurements showed the differences in the number of the elements constituting the body types of the Korean women in their 60's, as 13 for those living in Russia and 11 for those living in China. 3. The cluster analysis for the comparison of the body types of each group, by categorizing the body types, produced three types for both groups. Koreans living in Russia were grouped as those with the short stature and light weight, the medium stature and medium weight, and the tall stature and heavy weight. Koreas living in China were classified as those with the short stature and medium weight, the tall stature and light weight, and the tall stature and heavy weight.

• 복식
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• 제63권1호
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• pp.97-107
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• 2013

To give satisfaction with the fit to a wearer, the wearer's body size and body types should be considered first, this study conducted the descriptive statistical analysis on the upper body measurements of women in their 20s because their body shape has reached the completion stage of adult female's physical development. Also, the analysis classified their upper body types into groups to secure basic data for (maximum satisfaction with the fit of ready-to-wear clothing. The factor analysis was conducted using 49 items of measurement. The main factor analysis was used as a factor extraction method. After extracting the factors with Eigenevalues over 1, the factor loadings were drawn using the Varimax rotation. As a result, 6 factors were extracted. To secure internal consistency, factors that could lower the reliability of the experiment were taken out, so only 36 of the 49 items were used for the analysis. After selecting the items to recognize the main features of each body type, they were used for the final factor analysis. The entire R square of the 6 factors was 84.06%. To classify the upper body types of women in their 20s and to recognize the main features of each body shape type, the researcher conducted the cluster analysis with the items generated from the factor analysis. Through the cluster analysis, the upper body type of women in their 20s were classified into 3 body types. Also, since there are some restrictions on this research objects in terms of local and numbers of measured objects, the results of the this research should only be used as basic data.

• 한국의류학회지
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• 제48권1호
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• pp.50-65
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• 2024

By analyzing the style of creator avatars in the world of Metaverse, which is emerging as a fourth-generation social media platform, this study aims to identify the meta-fashion tastes of Generation Z (Gen Z) creators (born in the late 2010s and early 2020s) and to analyze the extent to which current trends in the fashion market are influencing meta-fashion. The research method uses a case study to compare meta-fashion and current fashion trends. First, five Gen Z fashion creators on ZEPETO were selected to analyze the meta-fashion styles presented by this group. In the end, a total of 100 fashion styles were analyzed by combining 50 items each from the current meta-fashion and real fashion trends. The fashion styles were found to be hip-hop, easy-casual, punk, lovely feminine, and sexy, and the main fashion items were analyzed as jeans, hip-hop style pants, sneakers, tight crop tops, dresses, tattoos, chain accessories, and dyeing. Meta-fashion is the emergence of items similar in shape to those popular in the current fashion market, but are more exaggerated or show off the human body than actual fashion items.