• Journal of Korean Home Economics Education Association
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• v.17 no.2
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• pp.29-47
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• 2005

In this study. we tried to provide basic materials for teachers to develop consumer's guide of internet shopping for middle and high school students through surveying their Purchase realities, clothing purchase behaviors. and clothing purchase attitudes when they use internet shopping mall. The questionaires were distributed to middle and high school students in Seoul, Daegu, Kyunggi, Chungbuk, Chungnam, Kyungbuk, and Kyungnam November, 2004. The followings are the results of this study. First, clothing items which were bought in internet shopping malls were shirts. shoes, pants, bags in order and they were below $20,000\~30,000$ won. Main payment method used was sending money to seller's account. Second, clothing purchase satisfaction degree was comparatively high but the satisfaction degree for the compensation policy was low. If they had any claims for the products. they were likely to behave more actively than passively. Third. returned items were shirts, pants, shoes in order which are the same as purchasing items and they were due to the size and the difference between the products recognised by computer screen and the real products. The $89.0\%$ of the subjects who have purchased clothing through internet expressed high intention to purchase in the future through internet. Forth the degree of attitude toward the internet shopping concerned with clothing purchase was high in the factor of 'convenience of shopping', especially they thought that the purchase through internet had the advantage of varieties and prices. The significant differences were found (1) in the experience of purchase and clothing purchase through internet according to their regions. school years, allowances per month, (2) in the purchased items through internet according to only their sexes, and (3) in the desired Purchase items through internet according to school years, their sexes. regions. The more frequently the middle and high school students use internet, the more goods they purchase through internet, especially the portion of the purchased clothing is getting bigger year by year. This suggests that we need to develope well-organized programs to teach good consumer's attitude to the middle and high school students when they purchase through internet.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.217-227
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• 1994

The Korean clothing industry according to historical documents has a long and deep history. We can deduce the fact that cloth in material was self reliant during the pre-historic period. Although we can not find evidence of clothing material trade from the Three Kingdom era we find active trade with Kang, Jin of China and Japan followed by the spread of Korean clothing material manufacturing skills to Japan. Meanwhile the actual progress of the clothing industry came with the manufacture of cotton stuff in the Koryo era and the official and unofficial trade which brought import and export activity to Korea. Also the manufacture of clothing material by women labor although backward as it may be can be seen as stroug evidence that women labor continuously kept up the development of Korean industry. After the Koryo dynasty trade in clothing material and other clothing items contined with other nations. In conclusion we must not think that the Korean clothing industry started active development from the Chosun dynasty. It is important that we realize this fact and looking at the continuous progress of the Korean clothing industry through historical documents from early history to the Chosun era we rightly evaluate history and be proud of this legacy and also reevaluate the wrong views held before.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.287-294
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• 1978

The purpose of this study was to investigate the relationship between clothing interests in the status symbol and the exhibition need and status inconsistency. The exhibition need was measured by Murray's statements on need and some items selected from The Need Diagnosis Scale of Jaung-Kyu Whang. Status inconsistency was measured by the same criteria of Lenski. Three aspects of clothing interests-the status symbol, the fashion and the exhibitionism-were assessed. The questionnaires were distributed to the housewives in Seoul. Data from 511 respondents were analyzed by correlations and $x^2$-tests. The results were: 1) The exhibition need was positively related to interests in the status symbol and exhibitionism of clothing. 2) Status inconsistency was positively related to clothing interests in the status symbol and fashion. 3) The degree of clothing interests in the status symbol and fashion were also positively related to the clothing expenditure and the socioeconomic status of the sample.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.159-170
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• 2016

This study is aimed to research the trend of studies on the evaluation of clothing fit using the domestic research journals. clothing fit has long been regarded as the most important element to customers in clothing appearance. Understanding fit from a consumer's perspective is complex. 85 articles were collected from domestic academic sites (KISS, DBpia, KiSTi). Many clothing fit articles published on the 2011-2016 year. In research target, young women were more than other age groups. On the evaluation of clothing fit, method of clothing fit classified survey using the questionnaire and wearing test. Many articles were used the survey using the questionnaire, 57.7%. The other articles were used wearing test with professional analyst and objective evaluation tool. Objective evaluation was used 3D virtual wearing systems (i-designer, DC suit, CLO et al). In the survey using the questionnaire and wearing test using the objective evaluation, jacket and pants were researched on the clothing items mainly. Many young women put on the jacket and pants to active energetically. In the future, researches related clothing fit need to develop the objective and accuracy evaluation tool of clothing fit.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.4
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• pp.550-564
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• 1993

The purpose of this study is to investigate the consumer's claims related to clothing merchandise. By th origination stage of claims, details of claims, and treatments of claims purchasing places of clothing merchandise, the consumer's claims are analyzed which were lodged to in consumer's complaint center, Seoul YWCA, in 1981-1990. To analyze these data statistically, frequency and percentile are used. The results of analysis for consumer's claims are as next : 1. Concerning the sex distinction, female complainers are more than male complainers. About the age bracket, twenties and thirties are the most numerous. The originations of claims being various. It is laundry and dry cleaning stage out of them that rank first, and total numbers of claims for clothing products continually have increased during 1981-1990. Out of the clothing items, outerwears are of the first rank and formal wear and coat are highest in rank of outerwears. For claims about purchasing places, agency ranked first and market, department store, custome-made and discount store came after in order. 2. Concerning the contents, quality of clothing product ranks first, inferior service, price, contrast, unfair transaction ranks in order. There are claims about quality of clothing product that color change ranks first and damage and form change rank in order. 3. The treatments of claims are that counsel, exchange, refund, repair and correction rank in order.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.530-541
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• 2008

The early stage of 3D anthropometry data has been used to obtain qualitative rather than quantitative information. However recent 3D body scanners as a common research tool for anthropormatric measurments have made it possible to obtain body surface data of sufficient resolution and accuracy. The purpose of this study is finally to develop motorcycle jacket for enhanced comfort and fit, to test the accuracy and reliability of 3D measurments of motorcycle riding posture, and to analyze the change in 20's adult male's body surface measurements between the standard anthropometric position and motorcycle riding posture. The results of this study were as follows: There were no significant differences between the study and Size Korea measurments in total traditional measuring items and most of measuring items, such as length, circumference antropometric items and interscye items though not waist back length and upper arm circumference. A comparison of 3D body surface measurments in the two different measuring postures, the bodysurface measurments such as waist front length, biacromion length, front interscye, arm length, underarm length in the motorcycle riding posture decreased than that in basic posture, whereas waist back length, back interscye, C.T.W length increased. The body surface measurments such as chest, bust, upper circumference in the motorcycle riding posture decreased than that in basic posture, whereas neck, waist, hip, elbow circumference increased.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.813-825
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• 2007

The purpose of this paper lies in the comparison of the body types between the subjects of Korean women in their 60's living in Russia and China. The findings are as follows. 1. The comparison of 80 items in physical measurements between the Korean women in their 60's living in Russia and China resulted in the differences in 57 items. While the height items including stature between them showed negligible differences, most of the length items relating to width, thickness, circumference, and obesity showed differences, which were big. 2. The analysis by using the physical measurements showed the differences in the number of the elements constituting the body types of the Korean women in their 60's, as 13 for those living in Russia and 11 for those living in China. 3. The cluster analysis for the comparison of the body types of each group, by categorizing the body types, produced three types for both groups. Koreans living in Russia were grouped as those with the short stature and light weight, the medium stature and medium weight, and the tall stature and heavy weight. Koreas living in China were classified as those with the short stature and medium weight, the tall stature and light weight, and the tall stature and heavy weight.

• Journal of the Korean Society of Costume
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• v.63 no.1
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• pp.97-107
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• 2013

To give satisfaction with the fit to a wearer, the wearer's body size and body types should be considered first, this study conducted the descriptive statistical analysis on the upper body measurements of women in their 20s because their body shape has reached the completion stage of adult female's physical development. Also, the analysis classified their upper body types into groups to secure basic data for (maximum satisfaction with the fit of ready-to-wear clothing. The factor analysis was conducted using 49 items of measurement. The main factor analysis was used as a factor extraction method. After extracting the factors with Eigenevalues over 1, the factor loadings were drawn using the Varimax rotation. As a result, 6 factors were extracted. To secure internal consistency, factors that could lower the reliability of the experiment were taken out, so only 36 of the 49 items were used for the analysis. After selecting the items to recognize the main features of each body type, they were used for the final factor analysis. The entire R square of the 6 factors was 84.06%. To classify the upper body types of women in their 20s and to recognize the main features of each body shape type, the researcher conducted the cluster analysis with the items generated from the factor analysis. Through the cluster analysis, the upper body type of women in their 20s were classified into 3 body types. Also, since there are some restrictions on this research objects in terms of local and numbers of measured objects, the results of the this research should only be used as basic data.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.50-65
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• 2024

By analyzing the style of creator avatars in the world of Metaverse, which is emerging as a fourth-generation social media platform, this study aims to identify the meta-fashion tastes of Generation Z (Gen Z) creators (born in the late 2010s and early 2020s) and to analyze the extent to which current trends in the fashion market are influencing meta-fashion. The research method uses a case study to compare meta-fashion and current fashion trends. First, five Gen Z fashion creators on ZEPETO were selected to analyze the meta-fashion styles presented by this group. In the end, a total of 100 fashion styles were analyzed by combining 50 items each from the current meta-fashion and real fashion trends. The fashion styles were found to be hip-hop, easy-casual, punk, lovely feminine, and sexy, and the main fashion items were analyzed as jeans, hip-hop style pants, sneakers, tight crop tops, dresses, tattoos, chain accessories, and dyeing. Meta-fashion is the emergence of items similar in shape to those popular in the current fashion market, but are more exaggerated or show off the human body than actual fashion items.