• 한국의류학회지
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• 제24권1호
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• pp.43-54
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• 2000

The purpose of this study is to help male-clothing companies in investigating male shopping orientation and information source with clothing benefits. As for the method of the research, 428 male consumers were the object for the data of this research. The major results of this study are as follows : 1. The dimensions of clothing benefits were composed of the better appearances, the social status, the personality and the comfort. The dimensions of shopping orientation were composed of pleasant, planned, loyal and individual shopping orientations. 2. The consumer with clothing benefits were classified three groups: better appearances, comfort and careless. In the consumer's classified shopping orientation the group of pursuing personality and better appearances were given higher score at each level, while careless group was given the lowest score at each level of shopping orientation. 3. In case of using information source with classified consumers, the group of personality and better appearances got information through the marketer-oriented information source and neutral information source, the group of pursuing comfort got lots of information through human information source, the group seldom used all information source.

• 한국의류학회지
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• 제11권3호
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• pp.15-24
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• 1987

The purpose of this study was to investigate the relationships among fasion leadership, Social character, clothing conformity and fashion information source. For this purpose, a causal model was to be constructed and empirically tested. Fashion leadership is divided into fashion opinion leadership and fashion innovativeness and is appropriated to the model. The following conclusions were derived from the data analysis. 1. Social character has direct effects on clothing conformity, but indirect effects on fashion information source. 2. Significant interaction between clothing conformity and fashion information source was found. 3. In a fashion opinion leadership model, social character, clothing conformity, and fashion information source have significant direct effects on fashion opinion leadership 4. In a fashion innovativeness model, social character and fashion information source have significant direct effects on fashion innovativeness, and clothing conformity indirect effects through the fashion information source. 5. The explanatory power ($R^2$) was higher for the fashion opinion leadership model than for the fashion innovativeness model.

• 한국의상디자인학회지
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• 제9권1호
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• pp.221-234
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• 2007

The purposes of this study were to identify the effect of clothing involvement and shopping orientations on the usage of information sources and to investigate the differences of clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. The study subjects comprised 302 females living in Seoul. The datas were analyzed with factor analysis, regression, ANOVA, discriminant analysis, and $x^2$-test. The results generated from this study are as follows: First, clothing involvement and shopping orientation factors influenced the usage of information source. Among the clothing involvement factors, fashion/clothing involvement was the most important factor to the types of information source. Second, according to usage of information sources, female consumers were classified into four groups, such as active, nonpersonal, personal, and non-active information source usage group. Fashion/clothing involvement was the most significant involvement factor to divide four groups. Third, among the demographic variables, only age was the useful factor which can differ the usage of information source. For example, 30s' were more active than other groups, on the other hand 50s' use personal information source more than other groups. Therefore, marketer should blow consumer's clothing involvement and shopping orientation which are effective to the usage of information source, and use this knowledge on the advertising and marketing plan.

• 복식문화연구
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• 제4권2호
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• pp.157-171
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• 1996

The purpose of this study was to find out the effect of fashion information source in the stage of purchase decision-making and difference by stage of purchase decision-making and difference by stage of the effect extend, and to analyze the difference by fashion information source. For this study, the data were collected through the questionnaire distributed to 337 female students from five universities. The results are as follows: 1) There was significant difference among the effect to fashion information source according to the purchase decision-making stage. At the adoption stage, fashion information source have the most effect on clothing purchase. 2) The effect of Impersonal Source in the purchase decision-making stage was gradually decreased fro the initial (awareness, interest) sage to the late stage. 3) The effect of Personal Source in the purchase decision-making stage was gradually increased from the initial (awareness, interest) stage to the late stage. 4) Addition stage was highly influenced by friend and family that was Personal Independent Source than other fashion information source. However the final selection on clothing purchase was not influenced by friend and family. 5. There was significant difference among the effect of fashion information source according to the grade. Low garde students were highly influenced by Personal Source on clothing purchase, but high grade students were highly influenced by Impersonal Sources on clothing purchase. 6) There was significant difference among the effect of fashion information source according to the major. The students a majored clothing & textile-design were highly influenced by Impersional Source. These results suggest that fashion information source was significantly different according to purchase decision-making stage and was influenced by grade and major of subjects.

• 한국의류산업학회지
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• 제3권2호
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• pp.156-161
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• 2001

The purpose of this study was to investigate the relationship of use of clothing advertisements in magazines as an information source to clothing involvement. Questionnaires were administered to 131 women living in Sangju City during April of 2000. Data were analyzed by using factor analysis, t-test, ANOVA and Scheffe test. Attitude toward clothing advertisements in magazines was factor analyzed resulting three factors such as quality information & degree of use, fashion & brand information, and communication. Clothing advertisement was not considered as a useful information source and was not understood the message of advertisement clearly. There were significant differences between high involvement group and low involvement group in attitude toward clothing advertisements as information sources. High involvement group considered clothing advertisements as information sources more positively and used advertisements to search information about fashion and product quality. Also, significant differences were shown according to marriage state, age, and education level.

• 한국의류학회지
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• 제32권11호
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• pp.1814-1824
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• 2008

The purpose of this study was to investigate the information search behavior in functional sportswear purchasing by clothing and sports concern variables. Functional sportswear means sportswear made of functional clothing materials. The information search behavior in this study included information sources, information seeking attributes, information search differences between when consumers buy functional sportswear and when they purchase nonfunctional sportswear, and information characteristics. For this purpose, 500 questionnaires had been distributed to university students and 409 of which were used in the study. For data analysis, frequency, reliability analysis, factor analysis, and t-test were used. The results were as follows: first, the friends showed to be the most effective information source of functional clothing materials sportswear and internet revealed to be the information source that made the most frequent use of. The experts appeared to be the most reliable information source. Second, the more the students were concerned about clothing and sports, the more important they considered information seeking attributes. Third, in the aspects of information search differences between when consumers bought functional sportswear and when they purchased nonfunctional sportswear, only sports concern variables showed to be significant. The last, regardless of clothing and sports concern variables, it was found that customers considered all the information characteristics important.

• 복식
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• 제21권
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• pp.219-226
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• 1993

The main purpose of this study is to inves-tigate brand loyalty on ready-to-wear of fe-male. The subjects were two hundred ninty females in Taegu. Using SPSS package in or-der to identify relations of clothing selection behavior and information source uses multivariate analysis of variance(MANPVA) univariate analysis of variance(ANOVA) were executed. Scheffe est a kind of post-hoc multiple comparisons methods was adapted. conclusions reached in this study are as follows: 1. Clothing purchase pattern of consumers classified brand loyal group and brand dis-loyal group. The number of people in the brand loyal group was fifty more than that of the brand disloyal group. 2. In relation of brand loyalty and clothing selection behavior brand loyal group had high scores on individuality and exhibition of clothing selection behavior. Brand dis-loyal group had high scors on economy practicality courtesy facility. 3. In difference of information uses on brand loyalty brand loyal group had high scores on printed-information source, broadcast-ing-information source broadcast-ing-information sources. Among them brand loyal group particularly used printed-infor-mation source more than brocasting infor-mation source. On the contray brand dis-loyal group have high scores on human-in-formation source.

• 복식
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• 제54권7호
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• pp.15-26
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• 2004

The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.

• 복식
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• 제61권7호
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• pp.51-66
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• 2011

The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

• 대한가정학회지
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• 제44권2호
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• pp.61-69
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• 2006

The purposes of this study were,1) to examine the clothing purchase behaviors of the elderly, and 2) to investigate the relationships of clothing purchase behaviors, information source, service quality and clothing buying motive, which may provide insights related to the silver market. Data were obtained for women in their 50's and 60's women living in Busan (N=285), and analyzed using to factor analysis, Cronbach's alpha, ANOVA and Duncan test. The research findings of the research wereare asan follows. The elderlys women bought clothes with their her friends, used credit cards, and usually shopped at the department stores. There were partly significant (Ed- it cannot be 'partly' either it was significant or it was not) differences in clothing purchase behaviors, information source, and service quality by clothing buying motive types. The ostentation group considered more massmideamass mediainformation sources and experience/salespersons/observation information sources, more was higher than the economic group and utility groups. The ostentation group and economical groups attached more importance to Facilities Service and Policy Service in service quality, was higher than the utility group. The Iimplications and drawn from the study results for the information will be useful to consumer behavior researchers and retailers of the silver market.