• 한국의류학회지
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• 제46권3호
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• pp.436-453
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• 2022

This study aims to investigate the effects of fashion information search and innovativeness of consumers on service quality of image search. Furthermore, it focuses on exploring the effect of image search service quality on use intention. Data of mobile-friendly consumers in their 20s and 30s was collected in September 2021 via an online survey. Finally, 300 samples were used for the data analysis. First, motivation for information search in fashion was divided into four factors: information, relation, leisure, and entertainment motivation. Furthermore, service quality of image search was divided into four factors: accuracy, convenience, customization, and aesthetics. Second, regression analysis was conducted to evaluate the effect of fashion information search motivation on service quality. As a result, it was found that information, relation, and entertainment motivation except leisure motivation had significant effects on all factors of service quality. Third, fashion innovativeness had no significant effect on aesthetics while consumer innovativeness significantly influenced all factors of service quality. Fourth, accuracy, convenience, and aesthetics had a significant effect on use intention.

• 대한가정학회지
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• 제41권9호
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• pp.135-148
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• 2003

The purpose of this study was to examine the effect of clothing colors, clothing styles on women's body image perception. The experimental design was 2${\times}$2${\times}$9(perceiver's gender ${\times}$clothing styles${\times}$clothing colors) factorial design with between-subjects design. Subjects were 320 college students in the metropolitan area of Seoul. Perceiver's gender, clothing styles, and clothing colors gave a significant influence on the 3 variables of shoulder, the upper half of the body, and bust. Shoulder and the upper half of the body had an interaction effect by clothing styles and clothing color. Perceiver's gender gave a significant influence on hip size, length of leg, height, clothing styles did a significant influence on hip size, length of leg, height, and slender figure. Clothing colors gave a significant influence on length of leg, height, and slender figure. Length of leg and slender figure had an interaction effect by perceiver's gender and clothing styles. Hip size had an interaction effect by perceiver's gender and clothing color. Hip size had an interaction effect by clothing styles and clothing color. The results of this study support that coloration of clothing and clothing style affects perception of stimulus persons wearing apparel.

• 디지털융복합연구
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• 제19권2호
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• pp.357-363
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• 2021

일반적으로 사람들은 외출 시 실시간 날씨 및 기온 등을 참고하여 입고 나갈 의류를 선택하게 된다. 그러나 개인이 실시간 날씨 정보, 자신의 체감 온도 정보 등을 활용하여 자신이 소장한 의류 중에서 알맞은 의류를 선택하는 것은 어려운 일이다. 이러한 문제를 도와주기 위해 개발된 기존의 의류 추천 시스템들은 의류 범주가 명확하게 설정되어 있지 않고, 사용자가 소지하고 있지 않은 의류를 추천하는 문제점이 있다. 또한 사용자별 체감 온도를 고려하지 않아 사용자에게 적절하지 못한 의류를 추천하는 경우가 발생한다. 이러한 문제점들을 해결하기 위하여 본 연구에서는 사용자가 소장하고 있는 의류에 대해 의류 범주를 결정하여 등록하고, 사용자별 체감 온도와 실시간 날씨 정보를 함께 고려하여 개인별 맞춤형 의류를 추천하는 시스템을 개발하였다. 날씨 정보의 경우, 단순한 기온, 풍향 등의 기상 정보만이 아니라 온도 민감도를 이용하여 개인별 체감 온도에 따른 의류를 추천하였다. 본 시스템을 평가하기 위해 대학생 65명을 대상으로 만족도 조사를 실시하였다. 그 결과 추천된 의류에 대해 만족한다는 의견이 80%를 차지하여 본 시스템의 만족도는 양호한 것을 확인할 수 있었다. 따라서 본 시스템을 사용할 경우, 개인별 체감 온도를 반영하여 개인이 소장한 의류를 기반으로 추천받게 됨으로써 실생활에서 활용도가 매우 높을 것으로 기대된다.

• 복식
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• 제54권6호
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• pp.1-12
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• 2004

Price is one of the most important components of marketing mix. For consumers, price is an always-existing cue and definite evaluation criteria. However, information on price is meaningful only when it is perceived. Sources of price perception can be the actual retail price at the selling point, the internal reference price expected by consumers for a certain clothing product, and the external reference price advertised by marketer such as the price before mark-down. The purpose of this study was to investigate the influence of internal reference price on consumers' purchasing process of clothing products. A questionnaire including clothing stimuli was developed in order to assess consumers' internal reference price level. Usable data from 680 adult female urban residents were used for data analysis. Results indicated that consumers with relatively lower internal reference price tend to react low-price focused external reference price and use discount stores and unit price promotions. Consumers with relatively higher internal reference price advertisement are likely to have higher level of education, tend to infer price information to higher quality or prestige of products, and purchase clothing with regular retail price or coupons.

• 복식문화연구
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• 제4권2호
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• pp.125-143
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• 1996

The purposes of the study were (1) to segment the female college apparel market based on clothing shopping orientation and (2) to develop a profile of each segment regard to fashion life style, information sources, clothing selection criteria, the importance of store attributes and patronage behavior. The data were collected through questionaire by random sample of 526 female college students. By cluster analysis of shopping orientation factors, four groups were identified(apathetic apparel shopper, highly involved apparel shopper, economic apparel shopper, psycho-socializing apparel shopper). Four groups were then compared through multivariate analysis of variance and chi-square statistics on 3 fashion life style factors, 11 information sources, 10 clothing selection criterias, 9 store attributes and 1 patronage behavior variable. Significant difference were found among the four groups on all these variables which indicate that clothing shopping orientation can be a useful base for segmenting female apparel market and these groups are unique in terms of the above 5 variables.

• 한국의상디자인학회지
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• 제14권3호
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• pp.51-65
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• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

• 한국의류산업학회지
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• 제12권6호
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• pp.774-780
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• 2010

The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

• 한국의류산업학회지
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• 제12권5호
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• pp.608-618
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• 2010

The purpose of this study was to offer basic data to global fashion market by surveying differences between lifestyle of women in Korea and America and their clothing behavior with female consumers in 30s in Korea or America with each other cultural background, comparing/analyzing differences between lifestyle and clothing behavior according to Korea and America and making a close inquiry into an effect of lifestyle on clothing behavior. The results of the study were as follows. First, when the study carried out factor analysis of lifestyle, five factors- outward appearance-oriented, leisure-oriented, family-centered, information-oriented and economy- oriented-were deducted. In outward appearance-oriented lifestyle and information-oriented lifestyle, the women in Korea were higher than the women in America. In family-centered lifestyle, the women in America were higher than the women in Korea. Second, when the study carried out factor analysis of clothing behavior, eight factors- aesthetics, indifference, interest, economical feasibility, sympathy, planning, brand-oriented tendency and individuality-were deducted. In interest, sympathy, planning and individuality, the women in Korea were higher than the women in America. On the other hand, in indifference and economical feasibility, the women in America were higher than the women in Korea. Third, in the women in Korea, their lifestyle had an effect on aesthetics, indifference, interest and brand-oriented tendency. Especially, information-oriented lifestyle had an effect on four clothing behaviors. In the Korean women, their outward appearance-oriented and leisure-oriented lifestyles had an effect on only aesthetics, indifference and interest.

• 패션비즈니스
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• 제22권5호
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• pp.96-112
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• 2018

This study developed the pants pattern, that improved appearance and gesture functions in clothes to resolve inconveniences in case of activities with being adequate in fitness of slim-fit pants for obese adolescents. The slim-fit pants pattern was developed through the fitting test after designing and making the pattern of the experimental clothing A(c/pu; 99/1%) with the primary commercial clothing as basic prototype, through the fitting test and implementation of the experimental clothing, modified and supplemented secondarily, and through the fitting test of the second experimental clothing, modified and supplemented tertiary. In terms of findings, first, as a result of analyzing the commercial slim-fit pants, it is interpreted to have projected an optical illusion, that appears to be slim due to being narrow in width of the front panel when observed from the front of the pants. Second, in the fitting test of the first experimental clothing, the prototype of commercial clothing was understood to have improved butt, crotch, waist and femoral regions. Third, pattern design of the second experimental clothing was allowed to decline abdominal pressure, in case of the sitting position, by making the crotch line in the front panel short and by handling it with a yoke belt, and was processed a difference between waist and hip circumference in the back panel, with a rubber band in the whole waist part. Fourth, in the gesture function test of the third experimental clothing, high evaluation was received in every item excluding the knee region.

• 한국의류학회지
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• 제29권3_4호
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• pp.547-560
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• 2005

The purpose of this study was to segment Chinese career women by experience in purchasing Korean clothing and to analyze and compare clothing purchasing behavior between the 2 groups and to provide useful information to Korean manufacturers for establishment of marketing strategies for China. The subjects were 602 career women of middle and high class In their 20's and 30's. A total of 602 questionnaires were analyzed by using frequency, mean, Cronbach's $\alpha$, factor analysis, t-test and $X^2$-analysis. The results were as follows: 1. The demographic variables such as an age, residential city, marriage, and total monthly income were proven to be significantly different between the 2 groups except an academic background. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, shopping time, average monthly expenditure on clothing, purchasing frequency of casual wear, purchasing price, and paying method were proven to be significantly different between the 2 groups. However, the clothing purchase behavior variables such as purchasing frequency of formal wear and purchasing price of fur coat and sweater were proven not to be significantly different between the 2 groups.