Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Effects of Information Search Motivations on Perceived Service Quality of Image Search and Use Intention

패션 정보검색 동기가 이미지 검색서비스 품질 지각과 이용의도에 미치는 영향

  • Jeong, Hye Rin (Dept. of Clothing & Textile, Chungnam National University) ;
  • Kim, Hanna (Dept. of Clothing & Textile, Chungnam National University)
  • Received : 2021.11.24
  • Accepted : 2022.04.19
  • Published : 2022.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study aims to investigate the effects of fashion information search and innovativeness of consumers on service quality of image search. Furthermore, it focuses on exploring the effect of image search service quality on use intention. Data of mobile-friendly consumers in their 20s and 30s was collected in September 2021 via an online survey. Finally, 300 samples were used for the data analysis. First, motivation for information search in fashion was divided into four factors: information, relation, leisure, and entertainment motivation. Furthermore, service quality of image search was divided into four factors: accuracy, convenience, customization, and aesthetics. Second, regression analysis was conducted to evaluate the effect of fashion information search motivation on service quality. As a result, it was found that information, relation, and entertainment motivation except leisure motivation had significant effects on all factors of service quality. Third, fashion innovativeness had no significant effect on aesthetics while consumer innovativeness significantly influenced all factors of service quality. Fourth, accuracy, convenience, and aesthetics had a significant effect on use intention.

Keywords

Acknowledgement

본 연구는 2021학년도 충남대학교 4단계 BK21 대학원혁신지원사업의 지원을 받아 수행된 연구임.

References

  1. An, B. (2015). A comparative study on the factors affecting online shopping use intention and satisfaction: internet vs mobile (Unpublished master's thesis). Chonnam National University, Gwangju.
  2. An, H. (2019). The effects of fashion image search's assortment variety on consumer satisfaction (Unpublished master's thesis). Seoul National University, Seoul.
  3. Bae, S., Lee, S. H., Baek, S., & Paik, S. K. (2010). The exploring effects of cultural difference between Korean and U.S.A. and technology readiness on users' perception of mobile service. Proceedings of the Korea Society of Management Information Systems, Spring Conference, Korea, 136-154.
  4. Baek, C. H., Choe, J. H., & Lim, S. U. (2018). Review and suggestion of characteristics and quality measurement items of artificial intelligence service. Journal of Korean Society for Quality Management, 46(3), 677-694. doi:10.7469/JKSQM.2018.46.3.677
  5. Byun, J. Y. (2018). A study on the effects of search language on web searching behavior (Unpublished doctoral dissertation). Sungkyunkwan University, Seoul.
  6. Chen, F.-X., & Chung, K.-H. (2016). A study on the relationship among e-service quality, perceived value and e-loyalty in the Korean internet shopping mall: Focused the Chinese shopping experience in Korea. Journal of Korea Service Management Society, 17(3), 67-88. doi:10.15706/jksms.2016.17.3.004
  7. Cho, E.-J., & Suh, S.-H. (2018). Factors influencing the using intention of shared economy services. Journal of Korea Technology Innovation Society, 21(4), 1411-1444.
  8. Choi, B.-H., & Park, Y.-M. (2021). The study on the e-service quality effect on brand image, customer satisfaction & visit intention of hotel's mobile website. Journal of Tourism and Leisure Research, 33(6), 235-252. doi:10.31336/JTLR.2021.6.33.6.235
  9. Choi, D. O. (2018). An influence of service quality of social commerce site on customers satisfaction and intention to repurchase. The e-Business Studies, 19(5), 17-29. doi:10.20462/TeBS.2018.10.19.5.17
  10. Chong, Y. S., & Ahmed, P. K. (2012). An empirical investigation of students' motivational impact upon university service quality perception: a self-determination perspective. Quality in Higher Education, 18(1), 35-57. doi:10.1080/13538322.2012.667261
  11. Deci, E. L., & Ryan, R. M. (2000). The "What" and "Why" of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11(4), 227-268. doi:10.1207/S15327965PLI1104_01
  12. Deci, E. L., & Ryan, R. M. (2010). Self-determination. New York, NY: John Wiley & Sons, Inc.
  13. Guo, T. (2018). Effects of information source, construal level and fashion innovation on acceptance of new fashion product in instagram (Unpublished master's thesis). Sungkyunkwan University, Seoul.
  14. Hwang, S. H., & Ju, D. Y. (2019). Usability evaluation of artificial intelligence search services using the Naver app. Science of Emotion & Sensibility, 22(2), 49-58. doi:10.14695/KJSOS.2018.22.2.49
  15. Je, E. (2012). Impact of consumer innovativeness on fashion consumption propensity and clothing satisfaction - Focusing on female smart phone users in 20's and 30's -. Journal of the Korean Society for Clothing Industry, 14(4), 578-587. doi:10.5805/KSCI.2012.14.4.578
  16. Jeong, S. (2019). The effect of marketing factors of fashion service applying 4th industrial technology on technology acceptance and intention to use: Moderation effect of innovation (Unpublished doctoral dissertation). Sungshin Women's University, Seoul.
  17. Ju, H.-j., & Cho, J.-h. (2014). Relationships among shopping motivation, utilitarian value, hedonic value and repurchase intention in online shopping. Productivity Review, 28(3), 129-150. doi:10.15843/kpapr.28.3.201409.129
  18. Kang, K.-Y., & Jin, H.-J. (2007). Influences of consumers' fashion innovativeness and technological innovativeness on attitudes and buying intention toward smart clothing. Journal of the Korean Society for Clothing Industry, 9(1), 35-40.
  19. Kim, G. (2007). A study on characteristics and types of online consumer information search behavior (Unpublished doctoral dissertation). Hanyang University, Seoul.
  20. Kim, H., & Kim, H.-b. (2020). Influences of personal characteristics and psychological motivation on sharing-economy accommodation service's use intention: Focused on Airbnb. International Journal of Tourism Management and Science, 35(3), 67-88. doi:10.21719/IJTMS.35.3.4
  21. Kim, H.-J., & Han, S.-L. (2013). The effect of technology readiness and customer participation on service quality, customer satisfaction and service repurchase intention - Focused on family restaurants. The Journal of Digital Policy & Management, 11(9), 67-78. doi:10.14400/JDPM.2013.11.9.067
  22. Kim, J., & Han, K.-H. (2019). An exploratory study on the determinants of user responses to product exposure by image search and the potential as a new type of search advertising. The Korean Journal of Advertising and Public Relations, 21(1), 32-68. doi:10.16914/kjapr.2019.21.1.32
  23. Kim, J.-h. (2019). User experience research on mobile camera search (Unpublished master's thesis). Hongik University, Seoul.
  24. Kim, J.-h.., & Yun, J.-y. (2019). User experience research on image search through mobile camera. Journal of Communication Design, 69, 227-242. doi:10.25111/jcd.2019.69.18
  25. Kim, S.-T. (2021). The effect of e-service quality of mobile tourism information applications on purchase intention: The moderated mediation effect of perceived usefulness and user innovation. International Journal of Tourism and Hospitality Research, 35(6), 103-119. doi:10.21298/IJTHR.2021.6.103
  26. Kim, T.-K., & Cho, C.-H. (2015). An effect of SNS tourism information service quality on user satisfaction and reuse intention: Focusing on mediating effect of value. Journal of Korean Society for Quality Management, 43(2), 185-200. doi:10.7469/JKSQM.2015.43.2.185
  27. Lee, E., Lee, J., Cho, M., Sung, Y., & Choi, S. M. (2018). The effect of innovativeness and self-regulatory focus on the use of Internet of Things. Korean Journal of Consumer and Advertising Psychology, 19(1), 67-91. doi:10.21074/kjlcap.2018.19.1.67
  28. Lee, J.-E., & Lee, W.-D. (2021). Effect of platform service quality factors on recommendation and reuse intention: Focusing on platform types (delivery/media). Journal of Distribution and Management Research, 24(5), 51-65. doi:10.17961/jdmr.24.05.202110.51
  29. Lee, J. Y. (2015). A study on factors which affect satisfaction on mobile search service (Unpublished master's thesis). Yonsei University, Seoul.
  30. Lee, O. J., & Yang, D. W. (2017). A study on the effect of O2O service quality on user satisfaction and intention of reuse. Journal of Digital Convergence, 15(6), 165-178. doi:10.14400/JDC.2017.15.6.165
  31. Lee, S.-H., & Ha, H.-Y. (2017). An empirical test of online service quality and offline service's perceived risk on behavioral intentions: The moderating effect of offline service's reputation. Journal of Korea Service Management Society, 18(2), 141-166. doi:10.15706/jksms.2017.18.2.007
  32. Lee, S. I., & Park, J.-H. (2020). The influence of school library use motivation on the library service quality perception: A study based on self-determination theory. Journal of the Korean Society for Information Management, 37(1), 51-78. doi:10.3743/KOSIM.2020.37.1.051
  33. Lee, S. S. (2017). A study on consumer sharing economy service usage attitudes and usage intentions. Family and Environment Research, 55(2), 105-124. doi:10.6115/fer.2017.009
  34. Lim, H.-Y., Hong, H.-K., & Han, K.-S. (2020). A study on the effects of image search-related characteristics and user characteristics on purchase intention of mobile shopping malls. Journal of Information Technology and Architecture, 17(1), 41-50. doi:10.22865/jita.2020.17.1.41
  35. McCabe, D. B., Rosenbaum, M. S., & Yurchisin, J. (2007). Perceived service quality and shopping motivations: A dynamic relationship. Services Marketing Quarterly, 29(1), 1-21. doi:10.1300/J396v29n01_01
  36. Na, S. H. (2014). A comparative study on the search behavior between mobile and PC: Focusing on the usage patten, motivation and satisfaction (Unpublished master's thesis). Konkuk University, Seoul.
  37. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
  38. Park, H. G. (2019, September). 이미지 검색 시대? [Image search generation?]. Excellence Marketing for Customer, 53(9), pp. 32-44.
  39. Park, H. H. (2015). Perceived value dimensions of up-cycling fashion goods and the relationship with attitude and purchase intention-The moderating effect of fashion innovativeness-. Journal of the Korean Society of Clothing and Textiles, 39(2), 257-270. doi:10.5850/JKSCT.2015.39.2.257
  40. Park, J., Kim, J. S., & Kim, R. B. (2019). Effects of consumer self-determination motivation and service quality on purchase intention of omni-channel service in omni-channel environment. Journal of Information Technology Services, 18(4), 23-38. doi:10.9716/KITS.2019.18.4.023
  41. Park, J. R. (2019). A study on the development of image based product search system using attribute classification (Unpublished master's thesis). Sejong University, Seoul.
  42. Ryou, E., & Ahn, S.-K. (2019). The effect of consumer characteristics on mobile fashion shopping-Focusing on market mavenship, innovativeness, purchase experience-. Journal of Fashion Business, 23(1), 89-102. doi:10.12940/jfb.2019.23.1.89
  43. Searle, J. R. (1980). Minds, brains, and programs. Behavioral and Brain Sciences, 3(3), 417-424. doi:10.1017/S0140525X00005756
  44. Seo, S. (2018). The effects of consumers' innovativeness on the usage intention of unmanned fashion stores - Application of technology acceptance model -. Journal of the Korean Society of Costume, 68(7), 60-73. doi:10.7233/jksc.2018.68.7.060
  45. Shim, S. I. (2017). Identifying the consumers purchasing fashion products designed by emerging designers-Focused on the role of fashion innovativeness and price sensitivity-. Journal of the Korean Society of Clothing and Textiles, 41(6), 1124-1140. doi:10.5850/JKSCT.2017.41.6.1124
  46. Shim, T., & Yoon, S. (2018). Structural relationships among innovativeness, perceived risk, product purchase intention of internet shopping mall users: With focus on multi-group analysis by product type. Journal of the Korea Academia- Industrial cooperation Society, 19(11), 701-710. doi:10.5762/KAIS.2018.19.11.701
  47. Shin, H. (2021). The effect of AI-based image search service quality on brand attitude (Unpublished master's thesis). Hongik University, Seoul.
  48. Shon, J.-K., & Park, Y.-A. (2013). A study on effects of service quality and usage review of smartphone 'Majib' application on user satisfaction and reuse intention. Journal of Marketing Studies, 21(3), 1-26.
  49. Son, Y. B. (2019). A study on mobile search services' usage motivation and characteristics affecting user satisfaction (Unpublished master's thesis). Sungkyunkwan University, Seoul.
  50. Song, Y. J., & Lee, Y. (2020). Perceived service quality through cognitive communion of social live streaming service (SLSS) of fashion product and moderating effect of purchasing experience. Journal of the Korean Society of Clothing and Textiles, 44(4), 639-656. doi:10.5850/JKSCT.2020.44.4.639
  51. Suk, H., Park, S.-H., & Lee, E.-J. (2011). Shopping motives, information search and behavioral intentions of internet fashion consumers. Journal of the Korean Society of Clothing and Textiles, 35(8), 918-932. doi:10.5850/JKSCT.2011.35.8.918
  52. Sung, J.-K., Park, S.-M., Sin, S.-Y., Kim, Y.-B., & Kim, Y.-G. (2017). Deep learning based image retrieval system for O2O shopping mall platform service design. Journal of Digital Convergence, 15(7), 213-222. doi:10.14400/JDC.2017.15.7.213
  53. Vlachopoulos, S. P., Karageorghis, C. I., & Terry, P. C. (2000). Motivation profiles in sport: A self-determination theory perspective. Research Quarterly for Exercise and Sport, 71(4), 387-397. doi:10.1080/02701367.2000.10608921
  54. Wang, R., & Kim, H. (2019). Effect of Korea internet duty free e-service quality and Korean star advertising model on visitor satisfaction and re-use intention: Based on Chinese shopping tourists and Chinese students. Journal of Distribution and Management Research, 22(3), 33-44. doi:10.17961/jdmr.22.3.201906.33
  55. Woo, B. (2017). Testing the relationships among motivation, service quality, customer satisfaction and loyalty: A case of recreational golfers in South Korea. International Journal of Applied Sports Sciences, 29(1), 64-76. doi:10.24985/ijass.2017.29.1.64
  56. Yoo, H.-S., & Han, J.-W. (2021). The influence of an Instagram influencer type and fashion innovativeness on purchase intention of sports brand products. Korean Journal of Sport Management, 26(5), 63-80. doi:10.31308/KSSM.26.5.63
  57. Yoon, J. H. (2021). Quality of service and satisfaction of the fashion product recommendation system (Unpublished master's thesis). Hanyang University, Seoul.
  58. Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375. doi:10.1177/009207002236911