• 한국의류학회지
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• 제18권3호
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• pp.368-386
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• 1994

The primary purpose of this study was to identify the diversity and embellishment of American Indian clothing and relationship between culture and clothing in American Indian Culture Areas. After the introduction of European material culture, change in American Indian clothing was conducted. The result of the Study as follows: 1. The most influential factors affecting the diversity of American Indian clothing were environmental factors. Climates and geographical features, Raw material were reflected in clothing style and clothing material in each culture Area. 2. Economic situation and life style were shown to be influential to clothing development. The best known instance of this was greatly elaborated clothing and personal adornment of the Plains who had higher stand of life and nomadic life style. 3. Religious concepts were important factors influencing American Indian clothing. Indian tribes had different ritual performance they used particular motifs in clothing. Clothing, such as "ghost shirt", Apache medicine shirt and Pueblo ceremonial clothing, served hidden pur- poses. 4. Techenology was another factor identified in this study as influencing American Indian clothing. Especially, weaving skills of Southwest played a great role in textile development. Pueblo "manta" and Navaho "bil" were famous for Indian costume. 5. European material culture allowed great change of traditional native Indian clothing. American Indian had new material, new styles, new concept of clothing. 6. American Indian, although Indian applicated European trade goods, was actually quite conservative in retaining traditional designs and modes of decoration. Asthetics and traction of American Indian were reflected in American Indian clothing.d in American Indian clothing.

• 한국의류학회지
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• 제11권2호
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• pp.1-11
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• 1987

The purpose of this study was to develope a questionaire measuring clothing behavior of elementary school children. At first, after pretest, the clothing behavior questionaire consisted of 70 items which were devidad. into 7 subscales i.e. Clothing interest. Clothing satisfaction. Clothing management, Clothing sex-role. Clothing comfort. Clothing conformity. and Clothing independence. Each item was rated on a 3-point scale. Samples were 447 boys and girls (4 th, 5 th, 6 th grade) of three elementary schools in Seoul. Korea. The data were analyzed by item analysis and factor analysis. Factor analysis was useful in attempting to establish contruct validity. Item validity was examined based on the correlation coefficients and item discriminating power through the chi-square. Reliability was examined based on the Cronbach's Alpha Reliability Coefficient and test-retest method. With this analysis the subscales were reconstructed to following 6 factors. Clothing conformity items were not clustered by the factor analysis. 52 items of 6 factors selected by the analysis. The factors characteristics were as follows: 1. Clothing interest (10 items) 2. Clothing satisfaction (11 items) 3. Clothing management (8 items) 4. Clothing sex-role (12 items) 5. Clothing comfort (6 items) 6. Clothing independence (5 items)

• 한국의류산업학회지
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• 제4권4호
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• pp.376-382
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• 2002

The purpose of this study was to investigate multiple body-image and clothing-benefit sought according to body-cathexis. The questionnaire was administered to 458 female college students in Daegu and Kyungpook. The results were obtained as follows. Most respondents were dissatisfied with their body, especially with lower parts and weight. Among three factors of multiple body-image, degree of appearance-conscious was high, but degree of weight control and physical attractiveness were evaluated low. According to body-cathexis, differences were found in degree of weight control and physical attractiveness between groups. Respondents sought practical use of one's clothing most and comfort, figure flaws compensation, in turn. According to body-cathexis, differences were found in 4 factors of clothing-benefit sought, those were figure flaws compensation, sex appeal, individuality, practical use between groups. Between the factors of multiple body-image and the factors of clothing-benefit sought, positive or negative correlations were found, so it indicated that one's body-image was effected on clothing-benefit sought.

• 자연과학논문집
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• 제9권1호
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• pp.131-143
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• 1997

본 연구는 서울 및 대전에 거주하는 20대 초반 여대생 352명을 대상으로 의복구매동기와 의복구매행동을 연구하였다. 여대생들의 의복구매동기를 요인분석한 결과, 유행 및 개성추구요인, 경제적요인, 지위요인, 광고 및 충동구매요인등 4개요인으로 분류되었으며, 여대생들의 의복구매행동을 요인분석한 결과, 정보원사용요인은 인적요인, 전파요인, 광고 및 관찰정보요인 3개 요인으로, 의복선택기준은 실용성요인, 디자인요인, 마케팅요인, 유행 및 지위요인등 4개요인으로, 점포선택기준은 상품요인, 서비스요인, 2개 요인으로 분류되었다. 또한 의복구매동기와 의복구매행동 상호간에서 상관이 있는 것으로 나타났으며, 용돈과 전공에 따라서도 의복구매동기와 의복구매행동에 차이가 있는 것으로 나타났다.

• 한국의류산업학회지
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• 제3권5호
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• pp.409-414
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• 2001

The purpose of this study was to determine the relationship between body cathexis and clothing satisfaction. The questionnaire was administered to 458 female college students in Daegu and Sangju and the results were obtained as follows. From the questionnaire, the 14 body parts were categorized into 4 factors, these being weight/girth, lower body, face, height/length. The bust girth was not included into one of these 4 factors. Subjects were dissatisfied with all of their body parts, especially with thigh, hip girth in the lower part of the body, as well as their weight. According to the Rohrer Index distribution, 99.2% of respondents were thin or normal, but means of respondents' satisfaction scores on weight and height were very low. To measure clothing satisfaction two factors were included, these being 'satisfaction with one's clothing selection ability' and 'satisfaction with one's own clothes'. The respondents were quite neutral on their clothing selection ability and their own clothes. Two factors about clothing satisfaction were correlated negatively. All of body cathexis factors were correlated positively with 'satisfaction with one's clothing selection ability' and were correlated slightly negatively with 'satisfaction with one's own clothes'.

• 한국의상디자인학회지
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• 제18권2호
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• pp.51-64
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• 2016

The object of this study was to find out the influence of juvenile self-consciousness on the importance of unit 'clothing and self-express' in technology home economics curriculum and appearance management behavior. Questionnaires were administered to 244 middle school students living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2-test$ were used for data analysis. Our findings are as follows. Self-consciousness had factors as privately and socially self-consciousness and social anxiety. The factors of the importance of unit 'Clothing and self-express' were clothing, self-express and excellence in traditional clothing. Appearance management behavior had factors as appearance management, plastic surgery interest, diet importance, health focus and eating habit. Self-consciousness was found to have significant effects on the factors of the importance of unit 'Clothing and self-express', and self-consciousness on factors of appearance management behavior. The differences by gender of middle students was examined in clothing and textile interest, clothing and textile unit interest and knowledge acquisition route.

• 패션비즈니스
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• 제16권4호
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• pp.166-185
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• 2012

This study aims to examine the effects of talent types and appearance affect perception on the clothing consumption values in 367 adults(female and male). The present study is the first to consider both talent types and the appearance affect perception on the clothing consumption values correlates to appearance management behaviour. As a results, the talent type of 367 respondents was mean=3.324. The highest talent of 367 respondents was interpersonal talent, the lowest talent was logical-mathematical talent among 8 talent types. The effects of 8 talent types on 5 clothing consumption values were significant on the regression analysis, specifically the results showed that the effects of linguistic, musical, interpersonal and intrapersonal talents among 8 talent factors on the clothing consumption value were significant. Regression results showed that if the practical and the inner-directed appearance affect perception factors among 3 appearance affect perception factors increase by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. The effects of 8 demographic factors on 5 clothing consumption values were significant on the regression analysis, specially, occupation, monthly clothing allowance, income, and sex variables were significant, the results revealed that if the occupation factor(specialist and administrator) increases by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. Finally, this study suggests that the 3 independent variables(talent types, appearance affect perception factors, and demographic factors) were predictors related to clothing consumption values. The higher the score, it was concluded that the independent variables were more active in clothing consumption behaviour.

• 한국의류학회지
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• 제21권8호
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• pp.1297-1306
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• 1997

The purpose of this study was to investigate the difference of visual evaluation about combination of contrary clothing image, Elegance-Casual, Ethnic-Modern. The data were collected using 23 semantic differential hi-polar scale questionnaires from 50 female students majoring in clothing and textile and analyzed by Factor analysis, ANOVA, Discriminant analysis and MDS. The results obtained were summarized as follows; 1. As a result of factor analysis, 4 factors -Attractiveness, Casualness, Moderateness, Modernness-were found out as constructing factors of contrary clothing image. 2. For the visual evaluation of contrary clothing image combined with top and bottom, there were significant differences in all factors. 3. As a result of discriminant analysis, discrimination among images was more closely related to renovated image by combination of contrary clothing image. 4. As a result of MDS, evaluative dimensions of contrary clothing image were identified, and relationship between clothing images and special qualities of design was shown on positioning map.

• 한국의류학회지
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• 제27권5호
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• pp.560-569
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• 2003

The purpose of this study was to investigate the usage condition of avatar, the clothing images of avatars, and the difference of self images among avatar user groups which were clustered by the clothing image of using avatar. Avatars were decorated not only to get personal satisfaction and joyfulness but also to realize the desire of relationship with other people. The clothing images of avatars were classified into 7 factors, which were labeled as cute, mature, sexy, old-fashion, unisex. and unique factors. There were no significant differences in self images among 3 avatar user groups which were clustered by 7 factors of clothing images. The result indicated that avatar users pursued various clothing images for their avatar, however, no significant relations were existed between avatar＇s images and user＇s self images and further studies would be required to find out significant variables which determined avatar＇s clothing images.

• 한국의류학회지
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• 제27권2호
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• pp.177-187
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• 2003

The purpose of this study was to investigate the effects of clothing involvement and internet usage on internet shopping attitude and internet purchase of clothing products. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure/interest, symbolism/expression, and perceived risk factors. The internet usage consisted of information and entertainment uses. The internet shopping attitude had convenience and security factors. The results showed that there were positive relationships between clothing involvement factors and internet shopping attitude factors. Regarding the relationship between internet usage and internet shopping attitude, there was a positive relationship between internet information use and internet attitude for convenience while there was a positive relationship between internet entertainment use and internet attitude for security. According to clothing involvement and internet usage, the respondents were segmented by four groups. The results showed that these segmented groups were different in regard to internet shopping attitude, internet purchase, and demographics. For example, symbolishm/internet information use group considered internet shopping more convenient and purchased clothing more frequently through internet than did other groups. The implications of the study were discussed.