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Multiple Body-Image and Clothing-Benefit Sought according to Body-Cathexis  

Choo, Tae-Gue (Dept. of Clothing & Textile Design, Sangju National University)
Publication Information
Fashion & Textile Research Journal / v.4, no.4, 2002 , pp. 376-382 More about this Journal
Abstract
The purpose of this study was to investigate multiple body-image and clothing-benefit sought according to body-cathexis. The questionnaire was administered to 458 female college students in Daegu and Kyungpook. The results were obtained as follows. Most respondents were dissatisfied with their body, especially with lower parts and weight. Among three factors of multiple body-image, degree of appearance-conscious was high, but degree of weight control and physical attractiveness were evaluated low. According to body-cathexis, differences were found in degree of weight control and physical attractiveness between groups. Respondents sought practical use of one's clothing most and comfort, figure flaws compensation, in turn. According to body-cathexis, differences were found in 4 factors of clothing-benefit sought, those were figure flaws compensation, sex appeal, individuality, practical use between groups. Between the factors of multiple body-image and the factors of clothing-benefit sought, positive or negative correlations were found, so it indicated that one's body-image was effected on clothing-benefit sought.
Keywords
body-cathexis; multiple body-image; clothing-benefit sought;
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