• 한국의류산업학회지
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• 제15권6호
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• pp.942-949
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• 2013

This study was performed to investigate purchasing practice and size satisfaction in order to offer basic data to establish marketing strategy and produce ready-made clothes for the male college students according to their body type. For data analysis, crosstabs, factor analysis and one-way ANOVA were used. Results were as follows; first, this study considered the somatotype distribution of male college students. The results showed that inverted triangle -shaped torso was the ideal somatotype in all the classified four actual somatotypes. Second, people in standard body types significantly considered price and appearance such as design, color, pattern and price while people in triangle-shaped torso placed the most importance in the practicality and wearability. People with inverted triangle-shaped torso was found to significantly consider the perceptual quality such as brand, a/s and fashion. Third, this study considered the wearing satisfaction of ready-to-wear. The respondents placed more emphasis on the practicality and wearability as their actual somatotypes were not ideal for them. Fourth, the examination of the difference in size fitness depending on clothing by somatotype when wearing ready-to-wear showed that breast on the top was small when wearing it in the remaining somatotypes except for standard somatotype. The upper body showed better size fitness in triangle-shaped torso. There is a difference in fitness according to somatotypes classified by the form factors even though they have the same body mass index.

• 한국생활과학회지
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• 제21권1호
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• pp.151-163
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• 2012

The purpose of this study was to examine the effects of perceived fit and brand transfer on extension evaluation in luxury fashion brands. The instrument for this research was a self-administered questionnaire based on a previously developed scale. The variables addressed in this scale included perceived fit, brand value for both parent brand (clothing) and extension brand (home line), extension brand association, and purchase intention of the product in extension brands. The participants in this research comprised of 215 female consumers between the ages of 19 and 51 demographically distributed nationwide. Data were analyzed by descriptive statistics, paired t-test, factor analysis, and regression analysis via SPSS 12.0. Findings showed that brand value consisted of two factors: cognitive and hedonic value in luxury fashion brands. Parent brand value was significantly related to perceived fit with a positive effect on brand association and hedonic value in extension brands. With respect to brand transfer, cognitive value of the parent brand increased the extension brand's cognitive value, while hedonic value of the parent brand increased the extension brand's hedonic value. In addition, purchase intention of the product in the extension brands was determined by the perceived fit and hedonic value of extension brands. This study also discusses the managerial implications for marketers in developing effective luxury brand extensions into new product categories, which leads to a synergy effect in building brand equity in the luxury fashion market.

• 한국의상디자인학회지
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• 제20권3호
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• pp.15-26
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• 2018

The purpose of this study is to understand the characteristics of body types of adult woman under 155cm in height. To do this, direct measurement data showed that only 660 women aged 20~69 years old and under 155cm tall were classified, and their body type characteristics were analyzed. There are 51 body measurement items used in the analysis. The results of the study are as follows: As a result of the comparison of the body size of all adult women and women under 155cm, it was seen that short women were smaller than the all women, and were flattened with a slightly plump and bendless body. Factor analysis was performed to classify the body type of short women. Six factors including body size, body height, shoulder length and width, waist back length, hip length, and shoulder angle were measured. The results of cluster analysis, using factor scores, were classified into three types. Type 1 is taller among short women and slightly slimmer, and is an A-shape. Type 2 has the largest BMI and was the middle stature among short women It is the most obese body type and is an H-shape. Type 3 is short and plump, with a poor hip and is a Y-shape. As a result of crossover analysis, there was a difference in the body type characteristics of each age group. After all, the body type of the short adult women under 155cm was clearly different from those of all adult women, there was also a difference in the body type among short adult women.

• 한국의상디자인학회지
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• 제9권1호
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• pp.161-171
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• 2007

The purpose of this study was to classify the lower body of the lost women and to investigate the three-dimensional characteristics of each lower body somatotype of them. The subject were ninety seven women whose. age were twenties and whose height and bust girth were in the range of mean$\pm1\delta$ of typical body size of twenties' Korean women. The forty one variables of their lower body were measured by Martin's Anthropometric Instrument. And they were analyzed for mean, standard deviations factor analysis, and cluster analysis. In the second phase of analysis, the three participants were re-selected in each type were measured by Sliding Guage and analyzed their lower body somatotype. The results were as follows; The components of lower body of 20s' women were extracted with 7 factors through factor analysis and orthogonal rotation by the method of Varimax. The rate of the cumulative contribution was 84.1% the first factor was the thickness of lower body, the second factor was the vertical size of lower body the third factor was the front shape of hip, the forth factor was the vertical size of hip, the fifth factor was the shape of abdomen, the six factor was the flat-ratio of waist and the seventh factor was flat-ratio of hip. The somatotype of 20's women's lower body can be classified into 3 types. Type 1 is the standard somatotype of 20's women's lower body and the 34.0% of the participants in the study was categorized into type 1. Type 2 is a short and corpulency type with protruded abdomen and hip and the 29.9% of the participants in the study was categorized into type 2. And the type 3 is a tall and thin type with plat abdomen and hip and the 37.1% of the participants was categorized into type 3.

• 한국의류산업학회지
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• 제7권3호
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• pp.301-308
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• 2005

The purpose of this study is to design men's clothing pattern that supplemented the problems of body shapes, by grasping the physical characteristics of middle-aged men and classifying their body shapes through comparing measurements after carrying out the human-body measurement targeting 120 middle-aged men at the age of 35-49 in full. As to the technical-statistic analysis of the measurement items, it could be seen that the middle-aged people who are the research target, have the obese body shapes. As a result of carrying out the factor analysis by the measurement analysis, it was derived the totally five factors such as thickness and width, stature and height, weight and girth, the bust length, and the shoulder shape. The total communality is 78.47%, and as a result of the cluster analysis by the factor score, it was classified into three clusters. Type 1 is the body shape with the great stature, the waist region a little obese, and the biggest thickness, width and girth. It is a flat body shape with the narrow shoulder and the smallest difference between the breast width and the waist width. As type 2 is the body shape that is small stature and is relatively not fat, it is the shape with the biggest difference between the breast width and the waist width and with the wide shoulder. Type 3 is the body shape that belongs to the middle of type 1 and type 2, has the upper-part body longer than other body shapes, and has the developed breast region with the biggest bosom width and bosom thickness.

• 복식문화연구
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• 제16권6호
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• pp.1087-1098
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• 2008

The purpose of this study is to conduce the survey of three groups of college women living in different residential districts, Seoul, Gyeonggi-do and a district, each other, analyze the actual condition of wearing blue jeans, comparative investigate actual condition in each residential district of wearing blue jeans and cognition by change of crotch length and trend through comparison of cognition on dressed blue jeans with short crotch length. By which investigation, it was intended to understand their condition and propose of blue jeans as may offer fit with short crotch length. As the result of this study, it presented college women had hipbone blue jeans in order of $2\sim3$ and more than 4 in all of residential districts, they purchased hipbone blue jeans with crotch length in order of for middle crotch(23 cm) and short crotch(21cm) commonly in all of residential districts, and they care a lot for exposing back waist and hip of hipbone blue jeans without reference to residential district. They had a bad feeling for exposure, and as an alternative to deal with this, they answered mostly on 'wearing hipbone underwear' or 'wearing long upper garment', and there was significant difference between residential districts in silhouette and exterior fitness of crotch length among important factors when wearing hipbone blue jeans.

• 패션비즈니스
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• 제15권4호
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• pp.122-134
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• 2011

The peanut-shaped cloth diaper has cut uncomfortable crotch region off the square-shaped cloth diaper into a peanut-shape, and finished the edge by bias with multi-layers of fabric. This study has the purpose on providing the basic data for designing the peanut-shaped cloth diaper. For this purpose, the peanut-shaped cloth diapers on market were collected and analyzed by their shape and size, and also the patterns and differences in making were compared. 26 products from 17 brands were collected as samples. The analysis factors are the shape and size of the peanut-shaped cloth diaper, and characteristics and patterns in making. Among the samples, only 3 diapers were straight-shaped; the rest of them were peanut-shaped. The size difference between the big and small peanut-shaped cloth diapers was very large; the total length of the small one was 36.5cm-39cm which was very common, and the total length of the big one was more than 44cm. All diapers had longer width in the back than the front. The width of the front and back was different for each sample, therefore, it seemed to have some difficulties to set the standard. The peanut-shaped cloth diaper had different make-up depending on its characteristics including. absorbance, washing and drying. It was usually made by cotton woven of diamond jacquard or knit, and finished the edge by woven bias or knit bias. The peanut-shaped cloth diapers were various including a sheet of diaper, two sheets of diapers fixed with velcro, three sheets of diapers, and etc. For the patterns of the diapers, only two samples out of all had three dimensional shape, and the rest were produced using flat shape. There were no distinction between the diapers of girls and boys. Therefore, it is necessary to make the product based on scientific data about the peanut-shaped cloth diaper.

• 대한인간공학회지
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• 제28권1호
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• pp.21-27
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• 2009

The purpose of this research is to understand the physiological characteristics of muscular men between the ages of 20 and 34 years who are distinct from the general population due to their muscular development, and to categorize them according to upper body somatotypes. This research was conducted in order to provide basic data necessary for developing clothing products for muscular men. The research method and results were as follows: 1. The study carried out factor analysis with the body measuring value of 168 muscular men according to the body classification method of Sheldon and Heath-Carter. The study materialized muscular men's lower body types statistically by carrying out cluster analysis, regarding scores of each factor extracted from the factor analysis as an independent variable. The study also carried out discriminant analysis with the results of cluster analysis classified so that morphological characters of each type were remarkably distinguished. 2. As the results of factor analysis, the study set up number of factors as three. Factor 1 occupied 38.149% of the total variables as a size factor of the lower body. Factor 2 occupied 20.417% of the total variables as a height and length factor of the lower body. Factor 3 occupied 8.466% of the total variables as a length factor of the hip. 3. The study classified the lower body type into three types and the characteristics by each type were as follows. Type 1 was a group with the best developed muscle in the lower of the body, considering that a size of their lower bodies was the largest. Type 2 was well-balanced muscular males though a size of the lower body was smaller than other types. This type didn't have fatness of the abdomen and large hips. Type 3 was a body type that the length from the waist to the hip was long. 4. As the results of carrying out discriminant analysis to distinguish muscular men's lower body types, the discriminant accuracy was 86.3% over all in the lower bodies.

• 유통과학연구
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• 제8권1호
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• pp.35-42
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• 2010

본 연구는 종합슈퍼마켓에서 소비자 구매경향별 구매시점광고(POP)에 대한 반응과 POP를 접한 후 최종 구매단계에서의 중요 의사결정 요인과의 관계를 규명하기 위한 연구이다. 본 연구결과를 살펴보면 첫째, 종합슈퍼의 POP광고반응 중 소비자들은 엔드켑(End Cap)에 대한 반응점수가 높은 것으로 나타났으며, 둘째는 성별 충동적 구매경향에 대한 차이는 전반적으로 남성이 여성보다 높았다. 또한, 구매경향 간, 변수들 간의 상관관계를 살펴본 결과 충동적 구매와 비계획적 구매경향(r=.325), 충동적 구매경향과 즉각적 구매경향(r=.249)에서 상관관계가 있는 것으로 나타났다.(p<0.01) 본 연구 결과 소비자의 소비패턴도 점점 합리성 추구하며 계획적 쇼핑과 더불어 소비에 있어 POP 광고가 자신의 합리성 또는 계획성을 촉진시키는 요인이 되었을 때 POP 광고가 비로소 소비로 연결될 수 있다는 연구결과를 도출하였다.

• 한국의상디자인학회지
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• 제23권2호
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• pp.133-146
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• 2021

It is important to conduct an anthropometric study to develop garment patterns to accommodate the changes found in the body size and type of men in their 30s, to effectively address fit dissatisfaction. Thus, this study aims to explore changes in the lower body sizes and body types of men in their 30s, and provide basic measurements for designing pants patterns. For this purpose, key anthropometric dimensions for the lower body of men in their 30s, which were acquired by the 6th (2010) and 7th (2015) survey conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major lower body sizes to track changes over time. Factor and cluster analyses were used to classify lower body types. From the comparison of the 6th (2010) and 7th (2015) surveys, it was found that the overall lower body size of men in their 30s were increasing in the height-related aspects, circumference, thickness, and width-as well as body weight and BMI. The five factors were derived to determine the typical lower body types of men in their 30s and the body types were classified into three categories through cluster analysis: (1) those with the largest body size, body volume, and obesity, (2) those with smallest body size, lower body volume, and obesity degree, visually the most skinny type, (3) those with BMI and weight that are the smallest, like Type 2, but the main circumference of the lower body is lower. In order to visually look at the statistical analysis, results were presented by producing a avatar based on the main lower body values.