• 한국의류학회지
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• 제40권2호
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• pp.203-220
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• 2016

This research analyzed characteristic changes in trading areas and the success factors of popular fashion trading areas (Garosu-gil, Dongdaemun, and Itaewon). This research adopts a social network analysis method to semantically analyze trading areas. Articles on the three fashion trading areas were located through KrKwic software to extract keywords and calculate word frequency. Keywords with high frequency were placed through NodeXL software to identify relationships among keywords. Researchers created a network of relationships among trading areas and between past and present of trading areas to analyze and visualize. In the past (2008-2009), the trading areas of Dongdaemun, Garosu-gil and Itaewon were placed horizontally with a limited number of shared keywords between them. However, the three trading areas retain diverse rage of keywords and an organic realtionships five years later (2013-2014). Compared to the past, all three areas see the emergence of relevant fashion keywords such as 'designer', 'design', 'brand'. Additional cultural keywords such as 'culture/art/performance', 'exhibition', and 'event' have commonly appeared and imply that related industries are an important factor as well. Fashion companies that consider evaluating areas for a new store opening need to understand the trading area characteristics and select the most suitable area. In addition, it is necessary to equip the trading area with basic fashion elements as well as relavant industry when the government tries to develop fashion trading areas.

• 한국생활과학회지
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• 제17권6호
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• pp.1205-1213
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• 2008

Material is a factor for maximizing formative aspect among fashion design factors. Therefore, central axis of modern fashion is performing various trials for escaping from existing cloth and searching for artistic value. Especially, Korean paper is a formative material, which is manufactured through traditional manual work in Korea. The material is used in various fields on the basis of its aesthetic feature. Especially, fashion field performs handcraft activity on the basis of mulberry pulp, which is a prime material of Korean paper. Because the activity can be reinterpreted by world designers, who want to find motive of fashion material in the third world, it is necessary to perform experimental study for developing expressive form on the basis of diversity of Korean paper material. Therefore, the purpose of this study is to perform experimental study by focusing on the development of Korean paper material in order to express formative feature. The study purposes are as follows. The first purpose is to reinterprete the theory through actual work of fiber formation using Korean paper in the current flow where art and design field are fused and compromised. The second purpose is to suggest vision of material development on the basis of formative feature to fashion world focusing its eyesight to Asia and the third countries. The study results are as follows. First, Korean paper has been evaluated as proper material for the fusion of design and art because of its handicraft feature, long-term preservation, heat insulation, absorption, diversity and eastern feature. Second, the study performed various trials for artistic dress material by developing 12 Korean paper works and suggested the development of new material on the basis of formative feature of modem fashion industry.

• 복식
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• 제59권7호
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• pp.50-64
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• 2009

In current society, products and services are positioned to match customers' lifestyles and emotions. One example of such can be collaboration strategies. Various types of collaboration can be found and should be applied to academic research in terms of fashion designing as well as in marketing. As a result, this research focuses on defining collaboration and identifying its different forms. Case studies are provided for each form of collaboration. A set of emotional factors required for collaboration and a domestic fashion brand is selected in order to carry out analysis and design production. As a result of this study, the following conclusions were reached. First, collaboration can be defined as two or more companies, brands or even individuals working together for an agreed period of time by sharing core competencies and advantages in order to pursuit profit and value creation. Second, collaboration types can be specified into two categories which are collaboration between companies within the fashion industry and collaborations with companies outside the fashion industry. In addition, companies may collaborate with the purpose of enhancing value, broadening its areas of business and to execute an event. Third, according to the case studies examined, effects of collaboration can be upgrade of brand images, variety of promotional benefits and increase in sales. Fourth, the selections of collaboration targets were made. MOGG and Sex&the City were chosen in order to apply collaboration strategies in line with promoting the domestic womens' wear market. Fifth, by considering and applying all the findings from the research, the limited edition line was produced under the design concept of 'Sex and the City with MOGG'.

• 한국의류학회지
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• 제41권4호
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• pp.575-584
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• 2017

Previous research has investigated the influence of explicit self-esteem and depression. These studies did not examine the implicit self-esteem and depression that exist in the internal unconscious of humans that are not influenced by prejudice and social desirability. This study identifies that fashion competency (FC) encourages the implicit self-esteem and relieves the implicit depression. Implicit self-esteem and depression were measured by Implicit Association Test (IAT) utilizing reaction; FC was surveyed based on questionnaires. The data collected were analyzed using factor analysis. FC was then composed of three factors of fashion involvement, fashion innovativeness and self-confidence in fashion coordination. The results of comparing the index values that indicate IA SE (implicit association self-esteem) and IA DE (implicit association depression) of each FC group indicated that a higher FC results in a higher IA SE and lower IA DE; therefore, individuals with a higher fashion competence have a higher implicit self-esteem and a sense of well-being. The findings support previous studies in that the FC tends to be positively related to quality of life in young people.

• 패션비즈니스
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• 제6권1호
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• pp.53-70
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• 2002

The purpose of this study is to review the innovation of Vidal Sassoon's hair design. His hair styling was created in 1950-60, and it was related to the Zeitgeist, 'Convulsion'. It was aesthetic reform that eliminated artificially of headdress through new design concept and high technique. It was social renovation that changed women's life through freedom, ease and mobility of hair form. Also, it was scientific innovation that emphasized improvement of hair care. Therefore this researcher set a high value on his contribution in beauty industry, and studied the formative characteristics of his hair styling. The results are as follows: The formative characteristics are classified into the simplicity of form, the mobility of construction, and the variety of color and texture. 1. The simplicity of form showed through geometric form. Vidal Sassoon's hair design had the overthrow traditional concept of femininity and beauty; in addition, it conferred freedom on not only hair itself but also women's action. 2. The naturalism and mobility of construction was found in layered and softly swinging hair made up by skillful cutting technique. It was developed by studying on the dynamism of sports in 1984 LA Olympic games. 3. The variety of color and texture showed conspicuously its visual evidence because of the simplicity of form. Especially, he borrowed factors of fine art, that is to say, form, space, texture, line, color and light, and created a performance art. His work is analyzed into an art, and he is one of the best artists.

• 복식
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• 제50권7호
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• pp.33-46
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• 2000

Uniform is the dress of distinctive design or fashion worn by members of a particular group or serving as a means of identification. The postman's uniform of Ministry of Communication should be distinctive or characteristic clothing to provide high functionality and symbolization of job characteristics, cost effectiveness and esthetic. In order to design the postman's new uniform available in 2000, there has been a satisfaction survey to 1,116 postmen. A thorough analysis of survey and informal and face-to-face discussion with postmen give the direction of design concept. One of the most important things in the design concept is to make the uniform high quality & refinement. The style is a refined jumper suit in consideration of form stability, wearing satisfaction, convenience in activity. The basic colors selected are navy and medium gray. The colors of jumper are MOC red ; C.I color Green : a representative color of youth, white : a symbolic color of bright future. All three colors are plaid on a basic nary color. In the selection of the textile, synthetic fiber (Polyester 65%, rayon 35%) equipped with UV cutting as well as water resistance etc. was recommended. In the uniform design process, the effective communication with user (postman) is critical to find the requirements and needs of uniform user (postman). Also. the uniform designer should reflect the above four key factors in design development. Therefore, the uniform should provide the user with high job performance and job pride in wearing the uniform.

• 한국의류산업학회지
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• 제20권1호
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• pp.75-82
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• 2018

This study was attempted to clarify differences in sizes and shapes of foot between 20's and 60-70's women and analyzed the characteristics of elderly women's foot shapes as compared with those of young. The 2D data were 101 elderly and 101 young women in Seoul and Gyeonggi-do. The results are as follows: Firstly, the foot length of the elderly was shorter than that of the young, the foot breadth and the heel width were widened, but the toes breadth became smaller and the deformity of the toe 1 and the first metatarsal part appeared. Secondly, in the Foot Index, there was a significant difference in age group, the young is more than the elderly in the narrow type, standard type, the elderly women showed more than three times the young in the wide type. Thirdly, in the factor analysis for the foot type classification, 'foot length' factors in both age groups were large. Next, young group were influenced by 'toes breadth', lateral ball breadth' factors, elderly group was influenced by the 'lateral ball breadth', 'medial ball breadth' factors. Lastly, in the cluster analysis of the elderly group, the types of sole were classified as W-Type(20.8%, wide foot and toes, large heel), H-type(20.8%, small toes breadth, heel), D-type(31.7%, long length and wide lateral ball) and A-Type(26.7%, which is found only in the elderly, small length and large toes angle). As a result, it is necessary to design the shoes that match the characteristics of the soles of the elderly women.

• 감성과학
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• 제13권2호
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• pp.403-412
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• 2010

본 연구는 천연염색 견직물의 색상과 톤, 염료 및 매염에 따른 색채감성 이미지 요인의 차이를 고찰하여 천연염색 견직물의 색채감성 이미지 스케일을 구축하고자 하였다. 다양한 국내 외 시판 천연염료로 단일 및 복합염색을 실시하여 얻은 대표적인 66개 색채의 동일한 견직물을 대상으로 주관적 평가를 실시하였다. 연구 결과로서 추출된 색채감성 요인 중에서 '유쾌성'은 Blue와 Green, vivid와 bright의 색채이거나, 치자황과 치자청, 황토, 홍화씨로 염색, 또는 알루미늄으로 매염하였을 때 강하게 인지되었으며, '자연성'은 Purple Blue, light, light grayish, pale의 색채, 또는 빈랑자, 오배자로 염색하였을 때 높게 평가받았다. '현대성'은 Green, Blue Green, Blue의 색채에서, 염료로는 생쪽과 치자청, 철 매염시에 높은 평가를 받았으며, '매력성'은 Red, Red Purple, Purple과 dark, 염료로는 오배자, 랙, 꼭두서니, 매염제로는 알루미늄 또는 구리를 사용하였을 때 더 강하게 느껴지는 것을 알 수 있었다. 나아가 천연염색 견직물의 색채 특성과 감성 이미지 형용사 간의 관계에 의한 시각적 이미지 스케일을 구축하였다. 따라서 본 연구의 결과는 색채감성 지향 천연염색 직물 및 의류 제품의 기획 및 설계를 기초데이터로 활용될 수 있을 것으로 기대된다.

• 한국의류산업학회지
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• 제16권4호
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• pp.645-652
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• 2014

This study identifies consumer needs and a pattern sensory evaluation of jacquard fabrics for raincoats using quick-drying-absorbing polyester. We investigate the consumer's consciousness and raincoat improvements. Twelve kinds of jacquard fabrics were developed for use in this study. Developed jacquard fabrics were assessed subjectively by 152 university students using a 7-point scale of 26 consumer needs and 31 pattern image sensory descriptors. Data were analyzed by SPSS. The major results were: There was a need for consumers to improve the front fastener type, cuff fastener, mesh patch position, and raincoat pocket position. The most important parameter to choose raincoat fabric was waterproof and the other parameters were vapor-porous/water repellent, design, color, fashionability, air-permeability and easy-put on/off. The pattern image sensibility of jacquard fabrics was explained by seven factors: gorgeous, simple, cute, futuristic, ethnic, feminine, and cool. A higher pattern preference was found in the jacquard fabrics of unique, sporty, natural, luxurious, and trendy images. The pattern preference was predicted at 45.3% with gorgeous, simple, pure, cute, futuristic factors. The correlation coefficient between the pattern image sensibility factor 1 (gorgeous) and pattern preference was 0.674 and with factor 3 (cute) was 0.416, and with factor 6 (cool) was 0.209. The 4 factors (gorgeous, simple, cute, futuristic) were selected as a significant pattern image sensibility that influenced preference.

• 패션비즈니스
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• 제7권4호
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• pp.93-104
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• 2003

This study investigated clothing shopping propensity and consumer awareness of Chinese adult men to provide necessary basic data for effective construction to cope with inroads into Chinese men's wear market. Research subjects were Chinese men in big five city (Beijing, Shanghai, Dalian, Harbin, Guangzhou). Returned 863 questionnaires were analyzed by mean, factor analysis, ANOVA, Duncan's Multiple Range, regression analysis with SPSS 10.0. Results of this research were as follows: 1. Chinese men's apparel shopping propensity factors were analyzed by four groups, such as fashion toward propensity, consume propensity, brand loyalty propensity, and casual preference propensity. 2. Consume propensity among 4 factors influenced most on consumer buying awareness. Brand loyalty propensity among 4 factors influenced most on consumer brand awareness. Fashion toward propensity influenced most on consumer fashion awareness. 3. According to region, there were significant differences to four grouped apparel shopping propensities. Harbin, Guangzhou were indicated higher fashion toward propensity than other areas. Guangzhou was indicated higher consume propensity than Dalian. Dalian was showed lower brand loyalty propensity than other areas. Beijing was showed higher casual preference propensity than Guangzhou. According to income, there were significant differences to four apparel shopping propensities. Highest income group was showed higher fashion toward propensity than other income. The higher men earned income, the higher brand loyalty propensity. Highest income group was showed lower casual preference propensity than lowest income.